No one can accurately predict the future.What I can predict with the utmost confidenceare the things that won't change at Harley-Davidson - namely, our commitment to providing more great motorcycles; toenhancing the unparalleled Harley lifestyleexperience; and to continuing to provideexcellent financial performance.
- Jeffrey L. Bleustein, Harley-Davidson CEO
MISSION
We fulfill dreams through the experience ofWe fulfill dreams through the experience ofmotorcycling, by providing to motorcyclists andmotorcycling, by providing to motorcyclists andto the general public an expanding line ofto the general public an expanding line ofmotorcycles and branded products and servicesmotorcycles and branded products and servicesin selected market segments.in selected market segments.
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