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cosumer behaviour of samsung

cosumer behaviour of samsung

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Published by puneetgupta31
the report anaylsis the behaviour of the consumer towards the samsung products
the report anaylsis the behaviour of the consumer towards the samsung products

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Categories:Types, Research
Published by: puneetgupta31 on Nov 12, 2012
Copyright:Attribution Non-commercial


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As a partial fulfillment of two years MBA Programme it is a requirement for award of MBA degree that we should go through a partial training for six weeks.So, in this regard, we the participants of MBA get ourselves attached tosomewhere in the organization.Then either we choose for ourselves, a problem research, which is to be solvedduring these weeks training programme or organization itself, give the problem for research. The problem research is generally chosen taking into consideration theweakness of the organisation, so that finally when the findings of the researchcome out through researcher, it helps the organisation to take remedial action.As a participant of MBA having marketing specialisation, I joined Kansai NerolacPaints Ltd., where I wan assigned to conduct "Consumer Behaviour for PaintsProduct with particular reference to Kansai Nerolac Paints Ltd., Gaya", I did mysix weeks Summer Training with full sincerity and devotion.To complete such a study required grasp information from the market. I haveconducted a detailed market survey in the city of Gaya, I had gone through severalresidential area and collected information regarding the Premium emulsionespecially about Excel emulsion.The aim of the survey was to get through information regarding the product beingin the market and as per that information how a newly and competitive product can be launched. My study deals with this.
L.N.Mishra College of Business Management, Muzaffarpur 
I want to point out a very important aspect of this training that is right from thestage of formulating the research problem to the stage of report writing, myknowledge specially as regards to marketing research, has undoubtedly enhance.It is not a criticism rather than an humble approach of a student of BusinessManagement to look into the various problems and may have deficiencies whichhave incurred due to my lack of technical knowledge.
L.N.Mishra College of Business Management, Muzaffarpur 
It is really precious & unforgettable span of time in my life that I am going to havemy Project Report. The project of such magnitude cannot be accomplished withoutthe assistance and the cooperation of several people exchange of ideas generates anew object to work in a better way. I don't have words to express that how happy Iam today by having this project report, which has been totally completed with thehelp of feeling and facts which I get during my training tenure.First of all I am thankful to the almighty god for his invisible support to maintainmy will power.It gives me immense pleasure to acknowledge my in debtness and deep sense of gratitude to my Hon'ble teacher and Guide
Mr. Vipin Kumar,
(Asst. Professor)
 L.N.Mishra College of Business Management, Muzaffarpur,
without his scholarlyguidance, sympathetic and encouraging attitude. It would be not have possible for me complete this study.I owe special debt of gratitude to
Mr. Uttam Kumar
(ASM Bihar)
for allowingme or gave me golden opportunity to work with world's favourite brand havingsecond position in India. He gave me all the facilities to enables me to acquire asmuch knowledge and experience while training.I am extremely thankful to my project guide
Mr. Vivek Kumar
(Territory SalesIncharge, Gaya) for providing me guidance and helpful information whenever necessary in spite of his busy schedule.I am also thankful to entire Nerolac family for making my experience mostmemorable one.
L.N.Mishra College of Business Management, Muzaffarpur 

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