Consumer Foodservice Market in Brazil
In 2011, the consumer foodservice market continued performing well in Brazil. Chainedconsumer foodservice outlets achieved the most dynamic performance in the year both interms of number of outlets, transactions and current foodservice sales compared to theirindependent counterparts.Subway achieved the strongest increase in value share, up one and a half percentage points in2011 over the previous year. The key reasons behind this growth stemmed from outletexpansion through new franchisee stores, marketing campaigns and the affordable prices of combos in its menu offering. Subway intends to reach 1,500 stores by 2015.Restp
arAlimentos under the Giraffa’s brand held a 4% value share in 2011, remaining stable on
the previous year. Besides sandwiches in its menu offering, this chain gained popularity amongBrazilians due to the introduction of traditional dishes, including rice and beans, which are verypopular at lunch time.The majority of multinationals and local operators are expanding their businesses throughfranchising. Every year, the ABF (trade association of franchisees including foodservice industry)promotes several events in order to increase outlets through new franchised stores. In June2012, ABF promoted the 21st edition of the ABF Franchising trade fair in São Paulo, with theevent rapidly becoming one of the major trade fairs around the globe.Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.Data coverage: market sizes (historic and forecasts), company shares, brand shares anddistribution data.Why buy this report?* Get a detailed picture of the Brazil Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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