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Content Analysis as an Empirical Research Tool

Content Analysis as an Empirical Research Tool

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Rhonda K. Reger
University of Maryland, College Park University of Tennessee, Knoxville (after January 1, 2013)
Rhonda K. Reger
University of Maryland, College Park University of Tennessee, Knoxville (after January 1, 2013)

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Published by: Terry College of Business on Nov 12, 2012
Copyright:Attribution Non-commercial

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12/04/2012

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©
Copyright 2010
 
*
 
©
Copyright 2010
 
Rhonda K. Reger
University of Maryland, College ParkUniversity of Tennessee, Knoxville (after January 1, 2013)SMA MeetingsNovember 2012
*
From Small N Rep Gridto Large N Content Analysis:Methods for Studying Cognition and Strategy
 
©
Copyright 2010
*
Early Work
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Reger & Huff, SMJ, 1993
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Reger & Palmer, OS, 1996
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Gustafson & Reger, AOMBP, 1995
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Structured interviews to uncover mental models
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Cognitive strategic groups
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Automatic and controlled categories
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Organizational Identity

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