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The Power of Election Mapping

The Power of Election Mapping

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Published by William E. Lutz
Successful candidates know, communicate and activate their electorate, delivering a series of finely honed messages to the greatest number of voters. Most campaigns thus heavily rely upon the most obvious communications tool: television and other forms of mass media. Given rising costs and demands, however, mass media outreach campaigns are increasingly cost challenging. Constrained by time, coupled with declining voter turnout, cumbersome informational processing, campaigns tend to rely more on expensive television advertisement or other forms of mass media campaigns as a ‘quick fix' whereas a truly effective election mapping approach can deliver true cost-effective results.
Successful candidates know, communicate and activate their electorate, delivering a series of finely honed messages to the greatest number of voters. Most campaigns thus heavily rely upon the most obvious communications tool: television and other forms of mass media. Given rising costs and demands, however, mass media outreach campaigns are increasingly cost challenging. Constrained by time, coupled with declining voter turnout, cumbersome informational processing, campaigns tend to rely more on expensive television advertisement or other forms of mass media campaigns as a ‘quick fix' whereas a truly effective election mapping approach can deliver true cost-effective results.

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Published by: William E. Lutz on Nov 13, 2012
Copyright:Attribution Non-commercial
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04/02/2013

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