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Pulse Report Personal Care Q2 2012

Pulse Report Personal Care Q2 2012

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Published by IRIworldwide
Key findings: Personal Care is more sensitive to economic conditions than other FMCG departments. Across Europe promotion is growing and Private Label brands are gaining share of the market. 2012 will not be remembered as a good year for Personal Care and the categories that are managing to grow are those which are investing heavily in all levers: innovation, promotion and media.

Source : http://www.symphonyiri.eu/Insights/PulseReports/PulseReports/tabid/185/Default.aspx
Key findings: Personal Care is more sensitive to economic conditions than other FMCG departments. Across Europe promotion is growing and Private Label brands are gaining share of the market. 2012 will not be remembered as a good year for Personal Care and the categories that are managing to grow are those which are investing heavily in all levers: innovation, promotion and media.

Source : http://www.symphonyiri.eu/Insights/PulseReports/PulseReports/tabid/185/Default.aspx

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Published by: IRIworldwide on Nov 13, 2012
Copyright:Attribution Non-commercial

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03/27/2013

 
www.SymphonyIRI.eu
Personal Care
SymphonyIRI
Welcome to the Pulse Q2 2012 edition for PersonalCare. We hope you find it useful. Please do nothesitate to contact us if you have any questions or comments at EU.Marketing@symphonyiri.com
Pulse 
 
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Personal Care – SymphonyIRI Pulse Q2 2012
www.SymphonyIRI.eu
 About the Report
• This Personal Care report is one of 10 super category reports designed toshow high-level comparison and analysis for retail markets across major countries in Europe.• This report contains data gathered from around Europe. This market was splitinto the following categories: Deodorants, Haircare, Hair Dye, Body Care,Insect Repellent, Oral Care, Body Cleansing, Facial Care, Sun Care, SanitaryProducts, Feminine Hygiene, Cosmetics, Fragrances and Shaving/Hair Removal.• The report highlights key metrics such as total sales figures, market trends,category shares, winners and losers for Europe and for individual countries.• The data has been sourced from SymphonyIRI Group retail databases andEurostat the statistical branch of administration for the EuropeanCommission.• The countries included in the report are: France, Germany, Italy, Netherlands,Spain and the UK.• The market channels used for each country in this report are as follows:• For analytical purposes the data sourced from available retail databases hasbeen consolidated to provide consistent results. However, for some countries ithas not been possible to source data pertaining to certain categories. Whenthis has occurred it has been documented in the Notes section found at theend of the report.
Country Channels usedUKHypermarkets, Supermarkets, Drugstores andImpulse OutletsESHypermarkets, Supermarkets, Hard Discounters,Drugstores and includes the Canary IslandsDEHypermarkets, Supermarkets, Hard Discountersand DrugstoresNLHypermarkets, Supermarkets, Hard Discountersand DrugstoresITHypermarkets, Supermarkets, Small Self Service,Hard Discounters and DrugstoresFRHypermarkets and Supermarkets
 
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Personal Care – SymphonyIRI Pulse Q2 2012
www.SymphonyIRI.eu
In the Radar 
Economic figures influencing consumer behavior 
Results of this quarter really confirm that Personal Care ismore sensitive to economic crisis than other FMCGdepartments. Everywhere in Europe promotion isdeveloping and Private Label strongly win positions.2012 will not be a good year for Personal Care andcategories that manage to grow are those which areinvested a lot on all levers : innovation, promotion andmedia. Growth is more and more demanding on PersonalCare and brands have now to deal with that
Emily Mayer Business Unit Director, France, SymphonyIRI Group
Contact:
emily.mayer@SymphonyIRI.comTel : +33 (0)130 06 26 56
Source Eurostats, Julyl 2012
 
Population in Millions Unemployment (%) Average 12 MonthsInflation Rate GDP in Millions (€)January2011January2012Dec.2011 Average2012Dec.2011 Average20122011(Estimate)2012(Estimate)
France65.065.39.710.3+2.3+2.51,987,6992,099,232Germany81.781.85.95.5+2.5+2.42,567,0002,745,827Italy60.660.88.410.7+2.9+3.51,586,2091,632,115Netherlands16.616.74.45.3+2.5+2.8607,435620,515Spain46.146.121.625.1+3.1+2.31,074,9401,057,739UnitedKingdom62.462.98.48.0+4.4+3.71,747,3152,026,461

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