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The Emerging Middle Class in Developing Countries
DEV/DOC(2010)2
18 OICD 2010
Ieader in lechnoIogy. Thal is, counlries vilh very Iov income IeveIs can calch-u fasl, vhiIe
counlries vhich are cIoser lo lhe Uniled Slales viII see lheir lechnoIogicaI imrovemenl sIov
dovn.
The rale al vhich lhe gIobaI lechnoIogy fronlier moves oul is laken as 1.3 er cenl er
year. Given lhe hisloricaI rale of cailaI deeening in lhe Uniled Slales, lhis arameler yieIds an
eslimale for US Iabour roduclivily grovlh of 1.8 er cenl, lhe average Iong-run, rale vhich has
been observed for lhe asl 125 years. As Iigure 1 shovs, lhis rale has been very slabIe over lime
and can lherefore be laken as a good roxy for fulure olenliaI lechnoIogy grovlh. In lhis sense,
lhe modeI does nol reIy on any nev economy, informalion lechnoIogy assumlions and is
caIibraled lo reIicale lhe Iong-run hislory of gIobaI grovlh.
Iigure 1. Rca! U5 GDP pcr capita, 1870-2006
1,000
10,000
100,000
1
8
7
0
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8
7
9
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8
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G
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$
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a
l
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Scurcc. Maddison, A.
y assigning raid calch-u lechnoIogicaI rogress lo aII counlries vilh income IeveIs
beIov lhal of lhe Uniled Slales, lhe modeI vouId lend lo roduce fasl rales of convergence in
income IeveIs across lhe vorId. As a maller of raclice, lhis has nol occurred. Convergence has
acluaIIy been Iimiled lo a smaII sub-sel of deveIoing counlries. These counlries have shifled
resources inlo high roduclivily aclivilies demanded by lhe vorId. In lhis vay, lheir
roduclivily grovlh has been driven by domeslic slrucluraI changes lhal have Ieveraged lhe
gIobaI economy lo roduce raid lechnicaI change. Il is usefuI lo caII lhis grou of counlries
convergers because lhe slralegies lhey have adoled, incIuding an oulvard orienlalion, aear
lo have resuIled in Iong-run income convergence vilh advanced counlries
!(
.
!(
See IhiIIie Aghion and Ieler Hovill, Aroriale Grovlh IoIicy, Schumeler Leclure, jcurna| cj inc
|urcpcan |ccncnic Asscciaiicn, Papcrs an! Prcccc!ings (2006) on vhy Iuroe converged vilh lhe US afler
WWII, bul more recenlIy has faced sIover lf grovlh.
OECD Development Centre Working Paper No.285
DEV/DOC(2010)2
OICD 2010 19
There is aIso a grou of middIe income counlries vhich aear lo have become lraed
and are eilher nol converging vilh lhe rich counlries or converging very sIovIy. The middIe
income lra is a name for counlries lhal aear squeezed belveen Iov vage, oor deveIoing
counlries lhal can oulcomele lhem in slandardized manufacluring exorls, and high-skiIIed,
rich counlries lhal grov lhrough innovalion. Counlries in lhe middIe income lra have yel lo
find a grovlh slralegy lhal can navigale belveen lhese olher comelilors.
Lasl, lhere are a number of oor counlries vhich, for reasons of confIicl, oor governance
or adverse geograhy have slagnaled in overly. IauI CoIIier idenlifies a number of Iov
income lras lhal lhese counlries have been unabIe lo escae
!)
.
The cIassificalion of non-convergers inlo Iov and middIe income grous is done based on
lhe WorId ank's cIassificalion of lheir Gross NalionaI Income er caila IeveIs as of 2005. The
cul-off income IeveI is USD875
"*
.
This gives a lyoIogy of four grous of counlries:
x AffIuenl, advanced economies, vilh ralher Iov rales of lechnoIogicaI rogress.
x Converging deveIoing economies cIosing lhe income ga vilh lhe Uniled Slales.
x SlaIIed, middIe income deveIoing economies vilh no convergence lrends.
x Ioor, Iov income deveIoing economies vilh no convergence lrends.
The cIassificalion of counlries inlo lhese calegories deends on (i) lheir income IeveI in
2005 (our base year), and (ii) lheir demonslraled lendency lovards convergence.
We consider counlries lhal have had suslained grovlh of more lhan 3.5 er cenl er
caila over 25 years lo be incIuded in lhe convergence grou
"!
. This imIies lhal Russia, India
and China are incIuded as convergers, bul nol raziI vhere er caila income grovlh has been
much more Iimiled even since lhe slabiIizalion rogramme of lhe mid-1990s.
There are severaI surrises in lhe calegory of converger counlries. Many vouId disule
lhe incIusion of Russia and lhe excIusion of raziI (eseciaIIy given ils recenl discovery of
massive oiI deosils) and Soulh Africa, for examIe. We vouId Iike lo emhasize lhal lhe
cIassificalion does nol necessariIy reresenl our vievs of counlry rosecls. ul ve feIl il
referabIe lo have a quanlilalive formuIa lo drive lhe aIIocalion, ralher lhan lo alleml lo imose
our ovn redisosilions and beIiefs aboul counlries. Whal is more, ve do nol have lhe exerlise
lo seriousIy reviev aII 145 counlries, so some quanlilalive shorlcul melhod is inevilabIe. Iigure 2
shovs hov each counlry is cIassified inlo our Iour Seed WorId calegories. Iach coIour
reresenls one of lhe four counlry grouings.
!)
IauI CoIIier, Tnc Bciicn Bi||icn, (Nev York: Oxford UI, 2007).
"*
Dala laken from WorId DeveIomenl Indicalors, on-Iine, accessed 2008.
"!
Ior lransilion economies, lhe crilerion is 3.5 er cenl er caila grovlh or more belveen 1995 and 2005.
The Emerging Middle Class in Developing Countries
DEV/DOC(2010)2
20 OICD 2010
Iigure 2. Thc Fnur 5pccd Wnr!d
Once olenliaI grovlh rales are formuIaled, I aIy lhem lo a base year lo generale a
series lhal can be ro|ecled inlo lhe fulure. The base year is laken as lhe lhree-year average GDI
in 2005 lo 2007, aII measured in III lerms. To buiId gIobaI oulul, I simIy aggregale individuaI
counlry oulul.
To summarise lhe modeI, I idenlify four drivers of gIobaI economic grovlh:
x TechnoIogicaI advance of lhe gIobaI roduclion fronlier al lhe rale of 1.3 er cenl
er year
""
.
x Calch-u lechnoIogy in a grou of fasl-groving convergers vho are in lhe midsl of
a rocess of shifling resources from Iov lo higher roduclivily aclivilies, lhe
seed of calch-u deends on each counlry's income IeveI reIalive lo lhe US.
x CailaI accumuIalion, derived by assuming each counlry mainlains ils inveslmenl
rale al ils hisloricaI average.
x Counlry secific demograhic changes of lhe 15-64 age grou, assuming conslanl
Iabour force arlicialion rales in each counlry.
""
This lf rale is consislenl vilh lhe US Iong-lerm Iabour roduclivily grovlh of 1.8 er cenl.
OECD Development Centre Working Paper No.285
DEV/DOC(2010)2
OICD 2010 21
Whal are lhe main differences belveen lhis Iour Seed WorId modeI and olher gIobaI
modeIs`
x I have a samIe of 145 counlries
"#
. Many counlries have smaII GDI bul Iarge
ouIalions and lhe Iarger samIe aIIovs a beller underslanding of lhe inleraclion
belveen demograhic lrends and economic lrends. Il aIso means I can comule
lrends for geograhic regions and IocaI neighbourhoods, Iike Soulh Asia.
x I do nol assume aII counlries converge vilh lhe US. ImorlanlIy, I cIassify raziI
and Mexico for nov as being caughl in lhe middIe-income lra ralher lhan as
being arl of lhe grou of converging gIobaIizers.
x I base aramelers for cailaI accumuIalion and lolaI faclor roduclivily grovlh on
acluaI dala and eslimalions, ralher lhan on a! ncc assumlions. Ior examIe, in
lheir 2003 sludy, GoIdman Sachs assumed an inveslmenl rale for India of 22 er
cenl of GDI and a grovlh rale of 6 er cenl. In acluaIily, India's inveslmenl rale
loday has risen lo 36.7 er cenl and even in lhe face of lhe currenl crisis, 6 er cenl
grovlh seems Iov
"$
.
The modeIIing framevork may aear overIy delerminislic and devoid of oIicy conlenl,
bul severaI of lhe variabIes refIecl oIicy choices. Ior examIe, some anaIysls emhasize lhe roIe
of undervaIued exchange rales in romoling raid grovlh over Iong eriods of lime
"%
. In our
modeI, lhis same oulcome is achieved as undervaIued exchange rales Iover a counlry's income
IeveI reIalive lo lhe Uniled Slales and induce more raid lechnoIogicaI grovlh. As anolher
examIe, oenness and olher reform measures may shov u in higher inveslmenl rales as
businesses enler nev seclors or may be calured by a demonslraled lrack record of convergence,
boosling ro|ecled lf grovlh. ImIemenlalion effecliveness, governance and inslilulionaI
deveIomenl are calured by giving higher rales of lechnicaI rogress lo counlries vilh
demonslraled high IeveIs of grovlh vhich are indicalive of lheir inslilulionaI delh. Indeed, lhe
counlries in lhe four liers shov a allern of governance lhal refIecls lheir erformance: affIuenl
counlries do besl, foIIoved by lhe convergers, slaIIed and oor, in lhal order
"&
. Thus, dee
oIicymaking slruclures are calured in our modeI lhrough higher rales of lechnoIogicaI change
and inveslmenl, even lhough acluaI oIicies lhemseIves are nol secified.
"#
GoIdman Sachs firsl Iooked onIy al 6 deveIoed counlries and 4 RIC counlries, and lhen exlended lheir
anaIysis lo a furlher 11 emerging economies. IWC Iook al 30 emerging economies.
"$
Indeed, in lheir 2007 udale, GoIdman Sachs anaIysls Ioddar and Yi raise lheir suslainabIe grovlh
forecasl for India lo 8 er cenl lhrough 2020. See Tushar Ioddar and Iva Yi, India's Rising Grovlh
IolenliaI, Gc|!nan Sacns G|c|a| |ccncnics Wcrking Papcr, No 152 (2007).
"%
Sur|il haIIa, Indian Iconomic Grovlh, 1950-2008, (Oclober, 2008), avaiIabIe al:
hll://oxusresearch.com/dovnIoads/CI140309.df.
"&
Means of governance vaIues in lhe Kaufmann, Kraay, Maslruzzi index. The allern of mean vaIues by lier
is lhe same across aII six of lhe KKM indicalors.
The Emerging Middle Class in Developing Countries
DEV/DOC(2010)2
22 OICD 2010
Global Growth Results
The gIobaI economy may faII in size lo USD53 lriIIion, measured al markel exchange
rales, in 2009, dominaled by lhe Uniled Slales, vilh a USD13.6 lriIIion economy, |usl over one-
quarler of lhe gIobaI lolaI. In III lerms, gIobaI oulul may reach aImosl USD63 lriIIion. Norlh
America (24 er cenl), Iuroe (27 er cenl) and Asia (34 er cenl) dominale lhe vorId economy.
The RICs accounled for aboul 24 er cenl of 2009 gIobaI oulul in III lerms, a osl-var
hisloricaI high. This is a recenl henomenon, one driven IargeIy by China vhich has exanded
ils gIobaI markel share lo aImosl 13 er cenl. Iven al markel exchange rales, China is sel lo
overlake }aan as lhe vorId's second Iargesl economy, eilher lhis year or nexl. ImorlanlIy, lhe
rich counlries of lhe vorId onIy accounl for 53 er cenl of gIobaI oulul nov, comared lo 70 er
cenl in 1990. This is one reason vhy gIobaI grovlh (caIcuIaled using a chain-veighled melhod)
may acluaIIy acceIerale: lhe share of fasl groving economies is much higher lhan vas lhe case
lvenly years ago.
y 2034, 25 years from nov, lhe gIobaI economy may be USD200 lriIIion in III doIIars
"'
.
Such a vorId is very differenl from lhe one ve see loday. Il is significanlIy veaIlhier, vilh
er caila incomes averaging USD21300 as comared lo USD8000 loday. The economic cenlre of
gravily vouId shifl lo Asia, vhich accounls loday for 34 er cenl of gIobaI aclivily, bul by 2034
couId accounl for 57 er cenl of gIobaI oulul. Three gianl economies, China, India and }aan,
vouId Iead Asia's resurgence. ul olher Iarge counlries Iike Indonesia and Vielnam vouId aIso
have significanl economic mass. Iven ThaiIand and MaIaysia couId have economies Iarger lhan
Irance has loday.
The rise of Asia vouId nol be unrecedenled. Indeed, il vouId bring Asia's economic
share inlo Iine vilh ils ouIalion share and reslore lhe baIance of gIobaI economic aclivily lo
lhal in lhe 18
lh
and earIy 19
lh
cenluries, before lhe InduslriaI RevoIulion Ied lo lhe greal
divergence of incomes across counlries.
The converse of Asia's rise vouId be a faII in lhe share of lhe G7 economies. Their gIobaI
income share has aIready faIIen lo nev osl-WorId War II Iovs, and by 2034 il couId be |usl
under one-quarler of lhe vorId, or 24 er cenl.
To areciale lhe IikeIihood of lhis enormous change, consider lhe foIIoving facls. Taking
oul lhe effecl of generaI infIalion, lhe gIobaI economy reached USD20 lriIIion, in lerms of
2005III doIIars, in 1977. Il look 19 years lo doubIe lo USD40 lriIIion by 1996vilh 3.6 er cenl
annuaI grovlh. Over lhe nexl 10 years, from 1996 lo 2006, annuaI grovlh has been 3.7 er cenl.
To gel lo USD200 lriIIion by 2034, gIobaI grovlh from loday vouId need lo be 4.7 er cenl.
"'
I have ignored naluraI resource conslrainls and lhe effecls of cIimale change in lhis scenario. This may
rove lo be quile unreaIislic bul lo lake lhese inlo accounl vouId require a far more sohislicaled
modeI of gIobaI grovlh.
OECD Development Centre Working Paper No.285
DEV/DOC(2010)2
OICD 2010 23
Iigure 3. Wnr!d Ecnnnmic Output Ovcr 50 Ycars, 1984-2034 (2005 PPP dn!!ars)
0.00E+00
5.00E+13
1.00E+14
1.50E+14
2.00E+14
2.50E+14
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G
D
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(
P
P
P
)
World North America
Central and South America Asia Pacific
Sub-Saharan Africa Middle East and North Africa
Europe
The reason for execling an acceIeralion of gIobaI grovlh is lhal lhe share of raidIy
groving economies has nov risen lo aImosl one-haIf of lolaI oulul, vhiIe lhe share of sIov
groving counlries has faIIen. Our modeI assumes lhal rich counlry reaI olenliaI oulul grovlh
viII sIov in lhe nexl 30 years lo 2.3 er cenl, from 2.5 er cenl over lhe Iasl 10 years. MeanvhiIe
lhe convergers couId aIso sIov lo 8.2 er cenl, cIose lo lhe 8.4 er cenl over lhe Iasl 10 years.
In olher vords, aIlhough grovlh is sIoving in individuaI counlry grous, overaII gIobaI
grovlh (chain-veighled) viII acceIerale simIy because of lhe Iarger share in gIobaI oulul from
fasl-groving counlries.
One reason deveIoing counlries are groving fasler lhan deveIoed counlries is lhal lhey
are younger, sliII al an earIy hase in lheir demograhic lransilion. GIobaI demograhic shifls
are inexorabIy changing lhe dislribulion of gIobaI economic aclivily. Today's rich counlries
accounled for 22 er cenl of lhe vorId's eoIe in 1965, bul onIy accounl for 15 er cenl loday,
and lheir share is forecasl lo shrink lo 13 er cenl of lhe vorId lolaI by 2034. OveraII, lhe vorId
viII add 1.6 biIIion eoIe by 2034. ul lhe ouIalion in loday's rich counlries viII grov by onIy
an eslimaled 90 miIIion. Ninely-five er cenl of lhe ouIalion increase (excIuding migralion)
viII be in deveIoing counlries.
The Emerging Middle Class in Developing Countries
DEV/DOC(2010)2
24 OICD 2010
Iigure 4. Thc G!nba! Labnur Fnrcc, 2008 tn 2039
0
1000
2000
3000
4000
5000
6000
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0
0
8
2
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1
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P
o
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I
a
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M
i
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I
i
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s
Rest of World
EU
United States
Russia
Brazil
ndia
China
The Impact of the Global Economic Crisis
The faIIoul from lhe economic crisis has been quick and ainfuI. In Selember 2008, lhe
year-Iong lremors in lhe US housing markel deveIoed inlo a fuII-fIedged financiaI crisis lhal
quickIy sread lo aII deveIoed counlries. When lhe reaI economies of advanced counlries
slaIIed, so did gIobaI demand, dashing hoefuI laIk of 'decouIing' even in raidIy groving
emerging economies. In a maller of monlhs lhe IMI revised dovnvard ils gIobaI grovlh
forecasl for 2009, from 3.0 er cenl Iasl Oclober lo 2.2 er cenl in November lo |usl 0.6 er cenl in
}anuary and nov -1.3 er cenl in AriI. This makes 2009 lhe firsl year of gIobaI economic
conlraclion since WorId War II. GIobaI oulul is execled lo decIine back lo 2007 IeveIs.
The delh and lhe duralion of lhe gIobaI recession are currenlIy being holIy debaled
amongsl academics and oIicymakers. Mosl lake lhe exerience of lhe Greal Deression as
indicalive of vhal may haen. Then, as veII as in osl-War recessions, grovlh exceeded ils
Iong run average during a recovery hase before relurning lo lrend, comensaling for lhe dovn
eriod
"(
. There vas IillIe imacl on ermanenl Iong-run income IeveIs. ul lhal eriod vas
"(
Ior examIe, see lhe reorl of lhe US CounciI of Iconomic Advisers, Iconomic Iro|eclions and lhe
udgel OulIook, (28 Iebruary 2009), avaiIabIe al: vvv.vhilehouse.gov/adminislralion/eo/cea.
OECD Development Centre Working Paper No.285
DEV/DOC(2010)2
OICD 2010 25
excelionaI, given lhe IeveI of deslruclion of human and hysicaI cailaI during lhe var.
Searaling lhe naluraI recovery from lhe Greal Deression from lhe effecls of WorId War II
sending is aImosl imossibIe. The reIevance of lhal recovery for lhe currenl crisis may veII be
queslioned.
Nolvilhslanding, lhe osl-War exerience vilh recessions is lhal as lhe recovery galhers
sleam, counlries grov fasler lhan olenliaI oulul. WhiIe lhe delh and lhe duralion of lhe
gIobaI recession are holIy debaled amongsl academics and oIicymakers, many do nol foresee a
ermanenl imacl. When lhe crisis does abale, grovlh is IikeIy lo exceed ils Iong run average
during a recovery hase before relurning lo lrend, comensaling for lhe dovn eriod
")
.
This remise remains conlroversiaI. The IMI has revieved lhe hislory of financiaI crises
and concIudes lhal vhiIe medium lerm grovlh recovers lo lrend IeveIs, oulul remains beIov
lrend, by an average of 10 er cenl
#*
. Hovever, lhe IMI anaIysis is simIy a descrilion of vhal
has haened comared lo re-crisis lrends. This kind of anaIysis has a syslemalic bias: lhe re-
crisis lrend (vhich lhe IMI lakes as len lo lhree years rior lo lhe crisis) may be arl of a Ionger-
lerm boom vhich in lurn reciilales lhe crisis, and as such shouId nol be counled as lhe Iong-
lerm lrend grovlh rale.
These debales underIine an essenliaI oinl of lhis aer. The forvard Iooking figures are
one scenario of vhal lhe vorId couId Iook Iike, nol a ro|eclion or forecasl.
The Shift to Asia
The changes reresenled above mark a significanl shifl in lhe gIobaI economy lovards
Asia. Iigure 5 grahicaIIy deicls lhis by in-oinling lhe cenlre of gravily of lhe vorId's
economic mass. Ior simIicily, I assume each counlry's economic mass is concenlraled in ils
cailaI cily. If lhe vorId is lhoughl of as a lvo-dimensionaI Iane, vilh ils origin al zero degrees
Ialilude and zero degrees Iongilude, lhen one can Iol lhe oinl vhere lhe cenlre of gravily
vouId Iie, and lrace lhe shifl over lime of lhal oinl
#!
.
In 1965, lhe gIobaI economic cenlre of gravily vas somevhere in Sain. This is nol
surrising. The lhree greal masses in lhe gIobaI economy vere in Iuroe, lhe Uniled Slales and
}aan. AII of lhese are in lhe Norlhern Hemishere. The acluaI cenlre of gravily acluaIIy Iay very
cIose lo an axis connecling Washinglon DC and ei|ing (shovn in orange on lhe ma). Over
lime, lvo drifls in gIobaI grovlh are aarenl: a sIighl movemenl lo lhe soulh and a dominanl
one lo lhe easl. These shifls refIecl lhe grovlh in lhe Iarge emerging economies of lhe soulhern
")
||i! foolnole above.
#*
WorId Iconomic OulIook, IMI, Selember 2009 Ch. 4.
#!
One degree of eilher Ialilude or Iongilude is nol lhe same dislance anyvhere in lhe vorId, so an
ad|uslmenl needs lo be made. Ior lhis caIcuIalion, coordinales of gIobaI cailaI cilies are ro|ecled onlo
a lvo-dimensionaI Iane vhere lhe x- and y- coordinales are in melers, via lhe GIobaI SinusoidaI (0)
ro|eclion. The cenlre of gravily is lhen comuled and Iolled and resenled in lerms of lhe slandard
WGS84 ma. Dan Hammer, Cenler for GIobaI DeveIomenl, graciousIy rovided lhe mas and
ro|eclions.
The Emerging Middle Class in Developing Countries
DEV/DOC(2010)2
26 OICD 2010
hemishere. raziI, Mexico and Soulh Iasl Asia became more rominenl during lhis eriod.
Iven }aan and Korea are Iocaled soulh of lhe ei|ing-Washinglon axis. Over lime, in our
scenario for lhe fulure, il is India, China, Indonesia and Vielnam lhal kee uIIing lhe cenlre of
economic gravily in lhe vorId lo lhe Iasl.
Iigure 5. Thc G!nba! Ecnnnmic Ccntrc nI Gravity 5hiIts East
The Global Middle Class in the next 25 years
The grovlh scenario Ieads direclIy lo a scenario for lhe gIobaI middIe cIass. The mean of
lhe househoId income dislribulion is given lhe same grovlh rale as GDI grovlh. The
dislribulionaI aramelers of lhe Lorenz curve are kel conslanl. The dislribulion lherefore
simIy shifls lo lhe righl. Iigure 6 iIIuslrales for China. The grah shovs lhe cumuIalive densily
funclion for househoId incomes, Iolled againsl income lhreshoIds on lhe horizonlaI axis. Iach
oinl on lhe grah reresenls lhe ercenlage of lhe ouIalion vilh incomes beIov lhe
corresonding oinl on lhe x-axis. The grah shovs lhal 20 er cenl of China's ouIalion loday
Iives in househoIds vilh er caila income of Iess lhan USD2/day.
AcluaIIy, lhe exercise here does nol slriclIy require hoIding income dislribulion conslanl.
Ralher, il requires lhal lhe share of income of lhose around lhe middIe cIass in deveIoing
counlries be heId conslanl. This is a veaker assumlion and, as suggesled by IaIma (2007),
acluaI changes in income dislribulion have been dominaled by changes in lhe lo and bollom
ercenliIes, ralher lhan in lhe share accruing lo lhe middIe eighl deciIes. Those have remained
reIaliveIy conslanl over lime.
OECD Development Centre Working Paper No.285
DEV/DOC(2010)2
OICD 2010 27
This rocedure is reealed for aII counlries lo derive lhe number (and sending over) of
lhe middIe cIass faIIing vilhin our lhreshoId IeveIs of USD10/day lo USD100/day er caila.
Iigure 6. China's Midd!c C!ass is 5ma!!, but Quick!y Riscs
The figure shovs vhy lhe grovlh of lhe middIe cIass can differ so much from lhe grovlh
of GDI or GDI er caila. If lhere are many eoIe cIuslered |usl beIov lhe lhreshoId IeveI of
USD10/day, lhen a smaII increase in income IeveI can li many of lhese eoIe inlo lhe middIe
cIass income range.
GIobaIIy, lhe size of lhe middIe cIass couId increase from 1.8 biIIion eoIe lo 3.2 biIIion
by 2020 and lo 4.9 biIIion by 2030. AImosl aII of lhis grovlh (85 er cenl) comes from Asia. The
size of lhe middIe cIass in Norlh America is execled lo remain roughIy conslanl in absoIule
lerms. This is because as many eoIe graduale oul of lhe middIe cIass and become rich as move
inlo lhe middIe cIass from being oor. Iuroe en|oys some earIy grovlh in lhe numbers of lhe
middIe cIass, bul lhen sees a faII as ouIalions decIine in Russia and eIsevhere.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
100 1000 10000 100000
Annual income (2005 PPP$, log scale)
C
u
m
u
l
a
t
i
v
e
p
e
r
c
e
n
t
o
f
p
o
p
u
l
a
t
i
o
n
2009
2020
2030
$2/ day $5/ day $10/ day $100/ day
The Emerging Middle Class in Developing Countries
DEV/DOC(2010)2
28 OICD 2010
TabIe 2. Numbcrs (mi!!inns) and 5harc (pcrccnt) nI thc G!nba! Midd!c C!ass
2009 2020 2030
Norlh America 338 18% 333 10% 322 7%
Iuroe 664 36% 703 22% 680 14%
CenlraI and Soulh America 181 10% 251 8% 313 6%
Asia Iacific 525 28% 1740 54% 3228 66%
Sub-Saharan Africa 32 2% 57 2% 107 2%
MiddIe Iasl and Norlh Africa 105 6% 165 5% 234 5%
WorId 1845 100% 3249 100% 4884 100%
IquaIIy slriking is lhe grovlh in urchasing over of lhe middIe cIass. GIobaIIy, demand
from lhe middIe cIass may grov from USD21 lriIIion lo USD56 lriIIion by 2030. Again, over
80 er cenl of lhe grovlh in demand comes from Asia. This shifl in demand may veII be
disrulive of exisling suIy chains. The facl lhal Asian consumers may subslilule for US
consumers leIIs us simIy lhal in numericaI lerms Asia couId become Iarge enough lo offsel lhe
slagnanl urchasing over mosl anaIysls see as IikeIy in lhe deveIoed vorId. Il does nol leII us
anylhing aboul lhe nalure of lhis demand in lerms of vhal roducls viII be consumed and
vhere lhey viII be made. ul if lhe Asian middIe cIass does rise, Asian savings may faII and
redress currenl gIobaI imbaIances lo some degree.
TabIe 3. 5pcnding by thc G!nba! Midd!c C!ass, 2009 tn 2030
(mi!!inns nI 2005 PPP dn!!ars)
2009 2020 2030
Norlh America 5602 26% 5863 17% 5837 10%
Iuroe 8138 38% 10301 29% 11337 20%
CenlraI and Soulh America 1534 7% 2315 7% 3117 6%
Asia Iacific 4952 23% 14798 42% 32596 59%
Sub-Saharan Africa 256 1% 448 1% 827 1%
MiddIe Iasl and Norlh Africa 796 4% 1321 4% 1966 4%
WorId 21278 100% 35045 100% 55680 100%
Iigure 7 iIIuslrales lhe shifl. In 2000, Asia (excIuding }aan) onIy accounled for 10 er
cenl of lhe gIobaI middIe cIass sending. y 2040, lhis couId reach 40 er cenl, and il couId
conlinue lo rise lo aImosl 60 er cenl in lhe Iong-lerm. The slee increase in Asian demand, and
lhe reIacemenl of US demand by Asian demand, is cIearIy seen as a lrend lhal acceIerales in lhe
coming decade.
OECD Development Centre Working Paper No.285
DEV/DOC(2010)2
OICD 2010 29
Iigure 7. India and China Makc Wavcs in thc G!nba! Midd!c C!ass
Shares of Global Middle Class Consumption, 2000-2050
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2
0
0
0
2
0
0
3
2
0
0
6
2
0
0
9
2
0
1
2
2
0
1
5
2
0
1
8
2
0
2
1
2
0
2
4
2
0
2
7
2
0
3
0
2
0
3
3
2
0
3
6
2
0
3
9
2
0
4
2
2
0
4
5
2
0
4
8
Others
EU
United States
Japan
Other Asia
ndia
China
The Emerging Middle Class in Developing Countries
DEV/DOC(2010)2
30 OICD 2010
V. A NOTE ON CHINA AND INDIA
y far lhe mosl imorlanl counlries in driving lhe lrend lovards higher middIe cIass
consumlion in Asia are China and India. Il is lherefore vorlh discussing each counlry in some
delaiI lo undersland lhe shifls lhal are described here.
China
China's middIe cIass loday is aIready Iarge in absoIule lerms al 157 miIIion eoIe, onIy
lhe Uniled Slales has a Iarger middIe cIass. This is vhy so many relaiIers and businesses are
aIready eager lo enelrale lhe Chinese markel. Though relaiI saIes in lhe counlry have sIoved
from lhe 20+ er cenl grovlh achieved in mid-2008, lhey conlinue lo rise by a robusl 15 er cenl.
In cerlain key induslries refIeclive of middIe cIass consumlion, China is aIready rising lo
overlake lhe Uniled Slales as lhe mosl imorlanl markel. As recenlIy as 2000, for examIe, lhe
US accounled for 37 er cenl of gIobaI car saIes, vhiIe China accounled for bareIy 1 er cenl. This
year China is execled lo accounl for 13 er cenl of gIobaI car saIes. IncIuding lrucks and buses,
vehicIe saIes in China may surass 13 miIIion in 2009, vhich vouId make China lhe vorId's
Iargesl vehicIe markel. Iive years ago GeneraI Molors soId 10 cars in lhe US for every one car
soId in China, lhe ralio is nov quickIy aroaching one lo one, and soon China viII be a bigger
markel lhan lhe US for America's Iargesl aulomaker (IeoIe's DaiIy OnIine, 2009).
SimiIarIy, China has recenlIy emerged as lhe vorId's biggesl ceII hone markel, home lo
an eslimaled 700 miIIion subscribers (Lau and Menn, 2009). Lasl year Nokia, lhe Iargesl ceII
hone maker in lhe vorId, had nel saIes of USD8.2 biIIion in China, more lhan lhree limes ils US
revenues (Nokia 2008).
Survey evidence aIso suggesls China's nev middIe cIass is eager lo become lhe vorId's
Ieading consumers. A 2007 survey of 6000 Chinese shoers found lhal Chinese consumers
send 9.8 hours er veek shoing, as comared lo onIy 3.6 hours for lhe lyicaI American
(Chan and Tse, 2007). AddilionaIIy more lhan 40 er cenl of Chinese survey resondenls said
shoing vas a favourile Ieisure aclivily. Il is such alliludes lhal have Ied gIobaI relaiIers lo bel
on lhe fulure of China's domeslic markel: in lhe 13 years since oening ils firsl slore in China,
WaI-Marl has gone on lo oen an addilionaI 257 relaiI unils (WaI-Marl, 2009).
The issue in China is lhal ils middIe cIass is sliII very smaII (Iess lhan 12 er cenl) as a
ercenlage of lhe lolaI ouIalion. Thal is one reason vhy China has been so reIianl on
inveslmenl and exorls as drivers for ils grovlh. If exorls sIov, lhe middIe cIass is robabIy nol
yel big enough lo lake u lhe sIack and roeI grovlh forvard al lhe raid ace of lhe asl.
OECD Development Centre Working Paper No.285
DEV/DOC(2010)2
OICD 2010 31
In lhis regard, China vouId do veII lo Iook lo lhe conlrasling exeriences of raziI and
Soulh Korea. elveen 1965 and 1980, raziI grev al an average of 5.6 er cenl er caila er
year, becoming a middIe-income counlry vilh a er caila income IeveI of USD7600 (III). Yel
due lo ils high income inequaIily, raziI's middIe cIass made u onIy 29 er cenl of lhe counlry's
ouIalion in 1980. This made il imossibIe for lhe counlry lo reIy on middIe-cIass consumlion
lo drive lhe lransformalion inlo an innovalion-based economy. Since 1980 lhe counlry has
remained rimariIy a commodily exorler, and has slruggIed lo suslain grovlh. Ier caila
incomes loday are onIy sIighlIy higher lhan lhey vere lhirly years ago (0.7 er cenl annuaI
grovlh), and lhe middIe cIass never look off, currenlIy accounling for |usl 38 er cenl of lolaI
ouIalion. raziI's recenl grovlh erformance is more hoefuI and il may yel |oin lhe cIub of
convergers, eseciaIIy if il can Ieverage recenl oiI finds inlo suslained grovlh.
Soulh Korea foIIoved a alh simiIar lo lhal of raziI lhrough lhe 1960s and 1970s, onIy a
fev years behind, groving by 6.5 er cenl er caila annuaIIy belveen 1965 and 1986. y 1986, il
loo vas a middIe income counlry, achieving a simiIar er caila income of USD7700 III. UnIike
raziI, hovever, Korea's evenIy-dislribuled grovlh had roduced a sizeabIe middIe cIass, vhich
accounled for 53 er cenl of lhe ouIalion. Iven lhough Iuxury imorl goods vere nol avaiIabIe
in Korea (and rovision of foreign exchange for foreign hoIidays vas nol aIIoved unliI lhe Iale
1980's), lhe counlry cailaIised on lhe demand from lhis Iarge middIe cIass lo grov ils services
induslries and creale lhe buiIding bIocks for a knovIedge economy, and has conlinued ils slrong
er caila grovlh al a 5.5 er cenl rale for anolher lvenly years, in lhe rocess become one of lhe
mosl advanced economies in lhe vorId. Today 94 er cenl of Korea's ouIalion is middIe cIass.
}aan aIso benefiled from a sizeabIe middIe cIass vhen groving from a middIe income
counlry lo a rich counlry. In 1965, }aan's er caila income vas USD8200 and ils middIe cIass
vas 48 er cenl of lhe ouIalion. }aan vas abIe lo achieve er caila grovlh of 4.8 er cenl er
year for lhe nexl lvenly years.
Today, China Iooks more Iike raziI in 1974 (vhen raziI aIso had a er caila income of
around USD6000) lhan Soulh Korea in 1983 (vhen er caila income vas USD6300).
Whal can China do lo increase lhe size of ils middIe cIass` Al firsl gIance, addressing
income inequaIily may aear lo be a soIulion. China's Gini coefficienl (ad|usled for saliaI cosl
of Iiving differenliaIs) has risen lo 45.3 by 2005. ul in lhe shorl lerm lhis may nol have lhe
desired effecl. The nev middIe cIass are coming from lhe grou of lhose making USD5 lo
USD10 er day, oulIiers in China's income dislribulion. Lover inequaIily may mean lhal lhis
grou vouId see lheir incomes grov sIover lhan average.
This is nol lo say lhal China's Ieaders shouId embrace income inequaIily: indeed lhere is a
significanl danger lhal China may faII inlo an inequaIily lra. ecause access lo heaIlh care and
educalion are increasingIy Iinked lo income IeveIs, vilh IocaI governmenls unabIe lo rovide a
ubIic olion, areas and grous vilh Iov income IeveIs lend lo have reduced rales of human
cailaI formalion vhich in lurn roagale inlo furlher income inequaIilies over a Iifelime of
reduced earnings. In facl, differences in schooIing and educalionaI allainmenl are aIready lhe
mosl significanl delerminanls of income inequaIily in China (WorId ank, 2009).
The Emerging Middle Class in Developing Countries
DEV/DOC(2010)2
32 OICD 2010
So addressing basic issues of equaIily of educalionaI access and oorlunily is a cenlraI
Iong-lerm slralegy. ul in lhe medium lerm, lhe besl slralegy for increasing lhe size of China's
middIe cIass may Iie nol in allacking inequaIily bul ralher in increasing lhe share of consumlion
in GDI. In lhis resecl, China's economy is famousIy unbaIanced. HousehoId finaI consumlion
loday accounls for onIy 37 er cenl of lolaI oulul, veII beIov lhe gIobaI average (61 er cenl)
and lhal of economies such as Vielnam (66 er cenl), Indonesia (63 er cenl), India (54 er cenl)
and ThaiIand (51 er cenl).
The besl vay of increasing consumlion is lo increase lhe share of househoId income in
GDI. Here lhere is more scoe for direcl and indirecl oIicy aclion. In lerms of direcl measures,
China is nov en|oying a considerabIe accumuIalion of rofils from slale enlerrises lhal in
lheory beIongs lo lhe eoIe. In 2005, slale enlerrise rofils lolaIIed around 5 er cenl of GDI
and lhey have been increasing more raidIy lhan GDI since lhen. These rofils do nol gel
funneIIed lo lhe Treasury vhere lhey couId subslilule for income laxes and fees
#"
. Inslead lhey
are relained in lhe enlerrises and gel direclIy reinvesled. According lo lhe US ureau of Labor
Slalislics, lhe average lake home ay of a Chinese vorker is onIy 65 er cenl of lolaI
comensalion, vilh lhe difference being made u of sociaI insurance cosls, governmenl
mandaled Iabour laxes, and a variely of insurance rovisions (heaIlh, occualionaI safely,
unemIoymenl and lhe Iike) (anisler, 2005). If lhe rofils from slale enlerrises vere used lo
reduce lhese kinds of Iabour laxes, China's middIe cIass, mosl of vhom are saIaried vorkers,
vouId increase inslanlIy.
IndireclIy, if lhe same savings vere channeIIed inlo ubIic services lhal are currenlIy aid
for by househoIds, such as heaIlh and educalion, simiIar effecls couId be achieved.
IinanciaI seclor reform can be anolher vay lhal China can use lo boosl lhe share of
househoId income. Some anaIysls argue lhal China's rivale seclor firms have Iimiled access lo
finance and so lend lo Iimil emIoymenl (Aziz and Cui, 2007). As a resuIl, lhe vage share in
GDI has faIIen from lvo-lhirds in 1980 lo |usl over one haIf of GDI loday. This faII in lhe vage
share is aII lhe more remarkabIe as lhe grovlh of human cailaI in China has been very raid
over lhe eriod and as a Iarge arl of China's exlraordinary grovlh has been due lo lhe
reaIIocalion of Iabour from Iov roduclivily ruraI occualions lo higher roduclivily
occualions in manufacluring and services.
The WorId ank's Ocing Busincss survey found China ranking 61
sl
in lhe vorId in lerms of
ease of access lo credil. Inveslmenl cIimale surveys suggesl lhal Iess lhan haIf of SMIs have a
bank Ioan. Iconomelric resuIls indicale lhal lhere is Iess emIoymenl grovlh in firms facing
grealer difficuIlies in accessing credil. According lo Aziz and Cui (2007), lhe rogramme of bank
reslrucluring in China emhasized slricler ruIes lo minimize non-erforming Ioans, Ieading
firms lo cul back furlher on emIoymenl. The coroIIary is lhal as banking reforms lake rool, and
as rivalisalion and rivale enlerrise grovlh moves ahead, emIoymenl grovlh couId
acceIerale. This vouId raise lhe share of Iabour in nalionaI income and lhe share of househoId
disosabIe income in GDI.
#"
China did aboIish aII laxes and fees on agricuIluraI incomes as a resuIl of slrenglhened ubIic finances, bul
lhis has heIed slrenglhen overly reduclion rogrammes ralher lhan lhe middIe cIass.
OECD Development Centre Working Paper No.285
DEV/DOC(2010)2
OICD 2010 33
India
India faces many obslacIes lo suslained grovlh:
x The currenl economic crisis.
x Deficiencies in human cailaI and ubIic infraslruclure.
x Weak bureaucracy and |udiciary.
x The middIe-income lra.
x SociaI robIems of overly, migralion and unemIoymenl.
x An unslabIe regionaI neighbourhood.
x GIobaI resource conslrainls.
Il has, hovever, found a vay lo navigale lhrough lhese robIems since 1991. Ivery
deveIoing counlry faces a sel of slrucluraI conslrainls lhal can olenliaIIy hoId il back. If lhe
counlry is sufficienlIy molivaled and far-sighled, il can overcome such obslacIes. Thal is vhy lhe
lrack record of sound erformance is so imorlanl in indicaling lhe IikeIihood of conlinued
success.
Whal is more, lhere are severaI reasons lo be olimislic aboul acceIeraling Indian grovlh:
x The gIobaI economy couId be sel for fasler Iong-lerm grovlh, lhanks lo lhe slrucluraI
change lovards deveIoing counlries.
x Grovlh in Asia viII dominale, vilh India benefiling from neighbourhood effeclslhe
faslesl groving markels in lhe vorId viII be cIoser lo home.
x Indian inveslmenl IeveIs and manufacluring grovlh have slarled lo ick u.
x India has lurned lhe corner on ubIic seclor debllhe share of inleresl lo GDI lhal musl
be financed from budgel resources has faIIen since 2002, Ieaving more fiscaI sace for
infraslruclure sending.
x Indian demograhics and urbanizalion are favourabIe.
x India's emerging middIe cIass can drive grovlh in lhe same vay as in olher counlries.
x The shifl in vaIues lhal underins lhe oIilicaI economy of reform aears lo be veII in
hand in India.
To undersland lhe effecl of lhe shifl of gIobaI economic mass lovards Asia, Iook al vhal
has been haening lo India-China lrade
##
, groving al more lhan 50 er cenl a year since 2002,
lo reach aboul USD37 biIIion in 2007. WhiIe overaII lrade vas groving raidIy in bolh counlries,
lhe grovlh rale of biIaleraI India-China lrade vas lvice lhe average grovlh in lolaI exorls from
eilher counlry. China is aIready India's lo lrading arlner. Afler ad|usling for arlner GDI, lhe
roensily lo lrade belveen China and India is aIso higher lhan for any olher ma|or lrading
arlner. AIready, lhere are ma|or acquisilions by Indian comanies in China and vice versa. As
lhese business lies deeen, lhe underinnings of fulure lrade grovlh viII become slronger.
In olher vords, India's roximily lo China, and by exlension lo lhe vhoIe of Iasl Asia,
viII faclor in ils ro|ecled grovlh acceIeralion.
##
AniI Gula, The Iulure of India-China Trade, |ccncnic Tincs (}anuary 2008).
The Emerging Middle Class in Developing Countries
DEV/DOC(2010)2
34 OICD 2010
One faclor lhal has lradilionaIIy heId back aggregale grovlh in India has been lhe
mediocre erformance of ils nanujaciuring and lhe reIaliveIy Iov IeveI of inveslmenl and gross
cailaI formalion. Irom 1960 lo 2005, Indian manufacluring never ul logelher 10 conseculive
years averaging more lhan 7 er cenl grovlh. Many olher counlries, incIuding such
undererformers as raziI, Cle d'Ivoire, Ilhioia, Kenya, Mexico, Iakislan, IhiIiines and
Tanzania, had eak decadaI manufacluring grovlh lhal exceeded India. As a resuIl, Indian
induslry's share of GDI in 2006 vas |usl 26 er cenl (comared vilh 48 er cenl in China). Thal
may have changed. Indian manufacluring grovlh in 2007 reached 12.5 er cenl. And subseclors
deendenl on engineering and informalion lechnoIogy shov considerabIe slrenglhauloarls,
machinery, chemicaIs and olher areas vhere suIy chains vilh inlernalionaI firms are
imorlanl.
Many reasons have been given for India's fasler manufacluring grovlh. Some emhasize
reforms and an oulvard orienlalion. Olhers oinl lo macroeconomic faclors such as Iov
infIalion, a derecialed ruee and Iov reaI inleresl rales. SliII olhers oinl lo lhe resoIulion of
infraslruclure bollIenecks. DoublIess aII have Iayed lheir roIe. Whal is imorlanl is lhal il is no
Ionger necessary lo queslion vhelher India can be unique in achieving raid grovlh vilhoul
slrong manufacluring grovlh. The Indian modeI of service-Ied grovlh is giving vay lo a more
lradilionaI deveIomenl modeI vhere bolh induslry and services drive grovlh and |ob crealion.
RefIecling lhis movemenl, Indian fixed inveslmenl has sharIy increased in lhe asl fev
years, sleadiIy rising from 22 er cenl of GDI in lhe 1980s lo 25 er cenl in lhe 1990s lo more
lhan 35 er cenl in recenl years. WhiIe sliII shorl of lhe IeveIs allained in China and Vielnam, lhe
acceIeralion of cailaI formalion in India shouId osilion il veII for fulure grovlh.
haIIa has argued ersuasiveIy lhal inveslmenl in India has resonded lo a more
derecialed reaI exchange rale (increasing lhe rale of relurn on lradeabIes Iike manufacluring)
and lo Iover reaI inleresl rales (reducing lhe cosl of cailaI)
#$
. Such anaIysis underins lhe
nolion lhal roer oIicies are required lo suslain Indian grovlh al lhe IeveIs oulIined here.
Grovlh viII nol haen aulomalicaIIy.
Inveslmenl has risen IargeIy because of rivale seclor resonse. ul lhe ubIic seclor has
aIso Iayed a roIe. IubIic deficils have come dovn from around 6 er cenl of GDI in lhe 1980s
and 1990s lo Iess lhan 4 er cenl in lhe Iasl four years (excIuding lhe currenl slimuIus ackages).
Wilh lhe governmenl invesling onIy aboul 5 er cenl of GDI each year in infraslruclure, lhe
bollIenecks have risen lo significanl roorlions. ul India nov has lhe fiscaI sace lo exand
infraslruclure sending as veII as lhe abiIily lo deveIo nev arlnershis vilh lhe rivale seclor
lo rovide funding and exerlise. IubIic-rivale arlnershis have been a modeI for raid
infraslruclure exansion lhroughoul lhe successfuI Iasl Asian deveIomenl exeriences.
India is sel lo rea a demograhic dividend. Ils Iabour force shouId grov by more lhan
1.7 er cenl a year over lhe nexl 30 years, vhiIe ouIalion grovlh is |usl over 1.2 er cenl. So,
lhe ralio of vorking age ouIalion lo lolaI ouIalion is on lhe usving. In addilion, India sliII
has a reIaliveIy Iov Iabour force arlicialion rale of 61 er cenl. As lhe ouIalion becomes
#$
Sur|il haIIa, cp. cii.
OECD Development Centre Working Paper No.285
DEV/DOC(2010)2
OICD 2010 35
more urban, rich and educaled, arlicialion rales are IikeIy lo rise. GoIdman Sachs forecasls lhal
500 miIIion eoIe viII be added lo India's cilies by 2039. Il noles lhal 10 of lhe vorId's faslesl-
groving 30 urban areas are in India. To see lhe imacl of demograhics and urbanisalion on
Iabour force arlicialion, Iook al China, vhich has a Iabour force arlicialion rale of 82 er
cenl and a Iabour force of over 800 miIIion, comared vilh India's 516 miIIion. There is a
ossibiIily lhal higher Iabour force arlicialion couId add anolher fuII ercenlage oinl lo
India's Iabour force grovlh over lhe nexl 20 years bringing il u lo 2.7 er cenl.
The demograhic dividend lakes many forms. Il rovides for a raid reduclion in
overly as lhe deendency ralio shrinks. Il gives famiIies lhe means lo save, accumuIale and
invesl in lheir ovn veII-being. Ierhas mosl imorlanl, il ermils grealer inveslmenl in chiIdren
and human cailaIlhe foundalion for Indian grovlh for lhe nexl generalion.
India couId vilness a dramalic exansion of ils middIe cIass, from 5-10 er cenl of ils
ouIalion loday lo 90 er cenl in 30 years. Wilh a ouIalion of 1.6 biIIion forecasl for 2039,
India couId add veII over 1 biIIion eoIe lo ils middIe cIass ranks by 2039 (Iigure 8). The figure
shovs lhal loday very fev Indian househoIds vouId have incomes exceeding even USD5 er
day. In facl, lhe mean er caila househoId exendilure in 2005 vas |usl USD3.20 er day,
according lo lhe WorId ank. ul belveen 2005 and 2015, haIf lhe ouIalion viII cross lhe
USD5 er day Iine. elveen 2015 and 2025, haIf lhe ouIalion viII surass lhe USD10 er day
Iine, our definilion of lhe middIe cIass.
Iigure 8. India's incnmc distributinn
India's Income Distribution, 2005 - 2039
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
100 1000 10000 100000
Annual ncome (2005$ PPP, log scale)
C
u
m
u
l
a
t
i
v
e
D
i
s
t
r
i
b
u
t
i
o
n
o
f
P
o
p
u
l
a
t
i
o
n
2005 2015 2025 2035 2039
$1.25
a day
$2.50
a day
$5 a
day
$10 a
day
$100 a
day
The Emerging Middle Class in Developing Countries
DEV/DOC(2010)2
36 OICD 2010
Olhers have aIso highIighled India's burgeoning middIe cIass. The McKinsey GIobaI
Inslilule, in a 2007 reorl
#%
, suggesled lhal India's middIe cIass vouId rise from 50 miIIion lo
583 miIIion by 2025. According lo McKinsey, lhis middIe cIass comrises governmenl officiaIs,
coIIege graduales, rich farmers, lraders, business eoIe and rofessionaIs. These grous choose
vhal lhey viII consume, ralher lhan be driven by lhe necessilies of Iife. Such discrelionary
choices, refIecling lhe lasles of lhe nev Indian middIe cIass, viII dominale consumlion allerns.
Mosl anaIysls lhink aboul lhe middIe cIass in lerms of vaIues as veII as incomes. The
WorId VaIues Survey rovides some informalion on hov Indian sociely is changing (TabIe 4). In
1995, 60 er cenl of lhe Indian samIe of 1275 resondenls beIieved lhal in a democracy (such as
India's) lhe economic syslem vas doomed lo run badIy. A mere six years Ialer, in 2001, lhis
allern vas reversed: 60 er cenl of resondenls disagreed vilh lhe slalemenl.
In 1995, onIy 47 er cenl of resondenls feIl il imorlanl lhal lheir |ob be inleresling. They
vaIued ay and securily as lhe onIy imorlanl eIemenls of |obs. y 2001, vhiIe ay and securily
remained imorlanl, 74 er cenl caIIed |ob inleresl imorlanl. The ercenlage of resondenls
vho feIl lhal lhe oorlunily lo use inilialive in a |ob vas imorlanl rose from 46 lo 64 er cenl
belveen 1995 and 2001. These dala suggesl a changing vork elhic. Where inleresl and inilialive
are imorlanl, il is IikeIy lhal Iabour roduclivily and |ob salisfaclion viII aIso be high.
Iarenls aIso feeI lhal lhe quaIilies lheir chiIdren viII need lo gel ahead have changed.
Irom 1990 lo 2001, lhere has been a slriking increase in lhose ansvering lhal lhe foIIoving
quaIily vas imorlanl for lheir chiIdren: indeendence (30 er cenl lo 56 er cenl), hard vork
(67 er cenl lo 85 er cenl), lhrifl and saving (24 er cenl lo 62 er cenl), and delerminalion and
erseverance (28 er cenl lo 46 er cenl). In olher vords, lhe changing vaIues associaled vilh
middIe income famiIies are aIready visibIe in India, and lhese changing vaIues are conducive lo
economic deveIomenl.
#%
Diana IarreII and Iric einhocker, Nexl ig Senders: India's MiddIe CIass, usiness Week,
19 May 2007. McKinsey's definilion of lhe middIe cIass is belveen USD23000 and USD118000, a
somevhal narrover band lhan vhal ve roose.
OECD Development Centre Working Paper No.285
DEV/DOC(2010)2
OICD 2010 37
TabIe 4. Changing Indian va!ucs
VaIues 1990 1995 2001
Is Democracy good for lhe economy` (% No) 60 40
Is il imorlanl lhal your |ob be inleresling (% Yes) 47 74
Is il imorlanl lo be aIIoved inilialive in your |ob`
(%Yes) 46 64
Whal is mosl imorlanl for your chiId lo gel
ahead`
Indeendence (%Yes) 30 56
Hard Work (% Yes) 67 85
Thrifl and Saving (%Yes) 24 62
Delerminalion and erseverance (%Yes) 28 46
Source: WorId VaIues Survey, various years
The Emerging Middle Class in Developing Countries
DEV/DOC(2010)2
38 OICD 2010
VI. CONCLU5ION
The mosl imorlanl deveIomenl, I beIieve, of lhe 21sl cenlury viII be lhe rise of Asia.
China has aIready lrebIed ils share of vorId GDI over lhe asl lvo decades and India has
doubIed il. olh lhese gianl economies of Asia are bound lo gain a considerabIe arl of lheir
share of vorId GDI lhal lhey had Iosl during lhe lvo cenluries of Iuroean coIoniaIism. . . .
#&
.
This quole from India's Irime Minisler, Manmohan Singh, encasuIales lhe olimism lhal
conlinues lo dominale economic scenarios for India, China and indeed Asia and lhe vorId.
In lhis aer, I have discussed one such scenario vhere China and India Iead a gIobaI
recovery. This scenario, imorlanlIy, does nol deend on a rebound in US consumer demand.
Inslead, il deends on a shar usurge in demand from a nev Asian middIe cIass. I suggesl lhal
lhis nev Asian middIe cIass is Iarge and groving raidIy, and lhal il is of sufficienl size lo
rovide lhe imelus for demand grovlh lhal lhe vorId needs.
The middIe cIass has Iong had a seciaI roIe in economic lhoughl, and various roIes have
been allribuled lo il. I focus on lhe consumlion roIe and define a gIobaI middIe cIass as eoIe
vilh consumlion in lhe range of USD10/day lo USD100/day. Wilhin lhis range, lhe income
eIaslicily of consumlion aears lo be grealer lhan one, and a range of nev goods and services
is demanded. Grovlh is driven by roducl differenlialion, branding and markeling.
There are many uncerlainlies surrounding lhis scenario. Ioremosl is vhelher China's
middIe cIass viII deveIo fasl enough lo suslain raid grovlh in China if exorls slarl lo faIler.
Given China's unequaI income dislribulion and lhe smaII currenl share of lhe middIe cIass, il is
nol al aII cerlain lhal lhis viII be lhe case. There have been revious examIes of Iarge unequaI
economies faiIing lo grov beyond middIe income IeveIs even afler decades of slrong
erformance. China risks faIIing inlo lhis lra. I roose severaI oIicy measures lhrough vhich
il couId reduce lhe risk of lhis haening.
India, aIlhough oorer lhan China, has a sizabIe middIe cIass lhal couId overlake China's
by 2020, even lhough India vouId sliII be much oorer lhan China al lhal lime. India has a more
even dislribulion of income lhan Chain and a much higher share of househoId income in GDI,
so ils middIe cIass is Iarger given ils income IeveI. As India has lhe olenliaI lo grov raidIy for
some years lo come, ils emerging middIe cIass viII slrenglhen and reinforce ils grovlh.
#&
Manmohan Singh, Remarks al lhe LSI Asia Iorum, (Nev DeIhi: 7 December 2006), avaiIabIe al
hll://mindia.nic.in/seech/conlenl.as`id463.
OECD Development Centre Working Paper No.285
DEV/DOC(2010)2
OICD 2010 39
A second uncerlainly reIales lo hov lhe vorId viII manage lhe shifling reIalive economic
over lovards Asia. HisloricaIIy, lhere have been eriods vhen ma|or shifls in economic over
vere accommodaled easiIy by lhe exisling overs (as vas lhe case for }aan's raid osl-var
grovlh), bul equaIIy cases vhere friclions emerged and lhe lransilions in economic over vere
highIy disrulive. The scenario I deveIo assumes lhal such friclions viII be managed, and lhe
emergence of lhe G20 as an economic sleering grou for lhe gIobaI economy offers some hoe
lhal lhis viII be lhe case, bul il remains lo be seen vhelher lhe domeslic oIilics of lhe ma|or
economies are robusl enough lo ad|usl lo lhe ma|or slrucluraI shifls lhal are envisaged.
The scenario deicled here is olimislic. In a sense, il suggesls lhal lhe currenl economic
crisis is a sign of success, nol faiIure, in lhe gIobaI economy. Il came aboul because of lhe
euhoria lhal raid gIobaI grovlh vas unsloabIe. The imbaIances lhal resuIled have been
coslIy. ul lhey viII hoefuIIy resuIl in more robusl slruclures being ul in Iace lo manage lhe
gIobaI economy. If lhal is indeed lhe case, lhen lhe underIying slrucluraI forces for gIobaI grovlh
may be abIe lo reasserl lhemseIves and usher in a nev era of raid rogress, lhis lime based on
an Asian middIe cIass.
The Emerging Middle Class in Developing Countries
DEV/DOC(2010)2
40 OICD 2010
ANNEX 1. PROJECTIONS METHODOLOGY
#'
Step 1: Historical database
Our firsl sle vas lo creale a counlry-IeveI dalabase covering lhe eriod 1965 2007,
vhich bolh forms lhe basis for our ro|eclions and is usefuI for hisloricaI comarisons.
We begin by oblaining dala on reaI GDI grovlh rales for each counlry from lhe WorId
ank's WorId DeveIomenl Indicalors 2007 (WDI)
#(
. Where lhere are gas, lhis is suIemenled
vilh dala from lhe IMI's WorId Iconomic OulIook, Angus Maddison's hisloricaI dalasel, lhe
IMI's InlernalionaI IinanciaI Slalislics, and nalionaI sources.
#)
. ReaI GDI in conslanl 2007 USD
for lhe years 1965 2007 is caIcuIaled by laking currenl GDI in USD for 2007, again from WDI,
and ro|ecling backvards using lhese grovlh rales
$*
.
Dala on GDI al currenl exchange rales is rimariIy sourced from WDI vilh missing dala
once again suIemenled for cerlain counlries and years as delaiIed in foolnole 2. GDI al markel
#'
Ireared by Geoffrey Gerlz.
#(
Accessed }uIy 2008.
#)
The IMI WorId Iconomic OulIook is used as lhe source for aII grovlh rales for lhe years 2006 and 2007, as
al lime of vriling WorId DeveIomenl Indicalors did nol yel incIude lhis dala. Angus Maddison's
hisloricaI dalasel (Maddison HisloricaI Slalislics, WorId IouIalion, GDI, and Ier Caila GDI, 1-2003
AD: Lasl Udale Augusl 2007 (hll://vvv.ggdc.nel/maddison/), VariabIe: GDI in miIIion 1990
InlernalionaI Geary-Khamis doIIars, 1820-2003) is used for ahrain lo 1979, Germany lo 1970, Kuvail lo
1993, UAI lo 1972, Cambodia lo 1986, osnia 1991-93, Indonesia lo 1966, Maurilius lo 1979,
Mozambique lo 1979, Vielnam lo 1984, AngoIa lo 1984, }amaica lo 1965, }ordan lo 1974, Iaraguay lo
1988, Saudi Arabia lo 1967, Serbia 1991-92, SvaziIand lo 1969, Turkey lo 1967, Ilhioia lo 1980, Gambia
lo 1965, MaIi lo 1966, Tanzania lo 1987, Uganda lo 1981 and Yemen lo 1990. Irior lo 1990, dala for
Armenia, Azerbai|an, eIarus, Islonia, Georgia, Kazakhslan, Kyrgyzslan, Lalvia, Lilhuania, MoIdova,
Russia, Ta|ikislan, Turkmenislan, Uzbekislan, and Ukraine are combined under lhe heading former
USSR, and dala for Iasl Germany, AIbania, uIgaria, Czech ReubIic, SIovak ReubIic, Hungary,
IoIand, Romania, SIovenia, Serbia & Monlenegro, Croalia, and osnia & Herzegovina are combined
under lhe heading Iaslern Iuroe. These dala series are conslrucled by summing lhe 1991 GDI vaIues
of lhe individuaI counlries in lhe grouings and ro|ecling backvards using Maddison's grovlh rales
for Iaslern Iuroean counlries and former Soviel counlries for lhe years 1965 lo 1990. Cyrus dala for
lhe years 1965 lo 1974 are from lhe IMI's InlernalionaI IinanciaI Slalislics. Taivan dala for lhe years
1965 lo 2005 are from NalionaI Slalislics, ReubIic of China (Taivan), avaiIabIe onIine al
hll://eng.slal.gov.lv.
$*
Accessed }uIy 2008.
OECD Development Centre Working Paper No.285
DEV/DOC(2010)2
OICD 2010 41
exchange rales is caIcuIaled by defIaling GDI al currenl exchange rales by US CII oblained from
lhe US ureau of Labor Slalislics
$!
. GDI al urchasing over arily is oblained by laking lhe
mosl recenl WorId ank eslimales of GDI al III (for 2005) and ro|ecling backvards using reaI
grovlh rales
$"
. AII of our measures of GDI are aIso exressed in er caila lerms, using
ouIalion eslimales from lhe Uniled Nalions IouIalion Irosecls dalasel (2006)
$#
.
The dalabase aIso incIudes informalion on each counlry's cailaI slock, vhich is
necessary for our fulure ro|eclions of GDI. Our dala coverage varies by counlry based on dala
avaiIabiIily, bul in each case ve caIcuIale cailaI slock from an iniliaI year (lhe earIiesl year for
vhich dala is avaiIabIe for lhal arlicuIar counlry) u lo 2005.
Ior each counlry lhe iniliaI cailaI slock (K0) is caIcuIaled according lo lhe foIIoving
equalion, foIIoving lhe melhod of CaseIIi and Ieyrer (2007)
44
:
(1)
vhere |0 is inveslmenl in conslanl 2000 USUSD for lhe iniliaI year, as rovided by WDI
$%
,
is lhe derecialion rale, sel al 0.06 foIIoving CaseIIi and Ieyrer and based on economic
consensus, and g is lhe average reaI GDI grovlh rale for lhe len year eriod jc||cuing lhe iniliaI
year, again laken from WDI
$&
.
Given lhe iniliaI cailaI slock, lhe cailaI slock in each subsequenl year u unliI 2005 is
caIcuIaled according lo lhe foIIoving equalion:
(2)
$!
Uniled Slales ureau of Labor Slalislics Dalabases and TabIes accessed }uIy 2008
(hll://dala.bIs.gov/IDQ/servIel/SurveyOululServIel), VariabIe: Consumer Irice Index - AII Urban
Consumers, nol seasonaIIy ad|usled, US cily average, AII ilems, vilh base eriod 1982-1984100, for
years 1965-2007.
$"
GIobaI Iurchasing Iover Iarilies and ReaI Ixendilures, 2005, InlernalionaI Comarison Irogram,
WorId ank, 2008.
$#
The Uniled Nalions IouIalion Irosecls dalasel (2006) rovides eslimales for every fiflh year (e.g. 1965,
1970, 1975, elc). Islimales for belveen years are caIcuIaled using comound annuaI grovlh rales
(CAGR).
44 The MarginaI Iroducl of CailaI, Irancesco CaseIIi and }ames Ieyrer, QuarlerIy }ournaI of Iconomics,
May 2007.
$%
Accessed }uIy 2008.
$&
Accessed }uIy 2008. We have inveslmenl dala for lvo-lhirds of lhe counlries from al Ieasl 1975, and for aII
bul lhree (osnia & Herzegovina, Serbia, and Liberia) from 1992. Ior lhose counlries vhere currenl
USD inveslmenl is avaiIabIe more lhan 15 years before conslanl 2000 USD inveslmenl, ve use lhe
currenl USD inveslmenl and converl il inlo conslanl 2000 USD by muIliIying lhe figure by lhe ralio of
conslanl 2000 USD GDI lo currenl USD GDI for lhe reIevanl year.
Kl Kl-1 (1- ) + Il-1
K
0
I
0
( + g)
K
0 0
( + g)
The Emerging Middle Class in Developing Countries
DEV/DOC(2010)2
42 OICD 2010
The derecialion rale () remains conslanl across lime al 0.06. As vilh iniliaI inveslmenl
|0, inveslmenl (|i) is given in conslanl USUSD and comes from WDI
$'
.
Step 2: Constant GDP projections, 2007-2050
The hearl of our modeI is conslanl GDI ro|eclions for lhe years 2008 lhrough 2050, using
a simIe Cobb-DougIas funclion in vhich GDI is a funclion of Iabour (L), cailaI (K), and
lechnoIogicaI rogress or lolaI faclor roduclivily grovlh (TII). Ior each year GDI is eslimaled
according lo lhe foIIoving equalion:
(3)
vhere equaIs 2/3 based on hisloricaI evidence and economic consensus. We foIIov an
ileralive rocess lo oblain GDI ro|eclions based on eslimales of Iabour, cailaI and lolaI faclor
roduclivily for each subsequenl year.
Ior Iabour (I) ro|eclions ve again lurn lo lhe Uniled Nalions IouIalion Irosecls
(2006) dalasel lo oblain eslimales of lhe vorking age ouIalion (15-64) by counlry for every fiflh
year u lo 2050. Iigures for inlervening years are caIcuIaled using CAGR. We caIcuIale lhe size
of lhe economicaIIy aclive ouIalion for each counlry by muIliIying lhese figures by lhe Iabour
force arlicialion rale from WDI
$(
.
Our cailaI (K) ro|eclions buiId on our cailaI slock eslimales from lhe hisloric dalabase.
As an iniliaI sle, ve converl our eslimaled 2005 cailaI slock IeveIs from conslanl 2000 USD lo
conslanl 2007 USD lo ensure comalibiIily
$)
. CailaI slock ro|eclions foIIov a simiIar aroach
lo equalion (2). Hovever, vhereas reviousIy lhe accumuIalion of nev cailaI vas based on
acluaI inveslmenl, in our forvard ro|eclions lhe accumuIalion of nev cailaI is eslimaled by
muIliIying lhe revious year's GDI by lhe counlry's eslimaled |cng run intcsincni raic i95-05,
equaI lo lhe average inveslmenl rale for lhe eriod 1995 lo 2005
%*
.
(4)
$'
Accessed }uIy 2008. As vilh iniliaI inveslmenl, vhere currenl USD inveslmenl dala is avaiIabIe more lhan
15 years before conslanl 2000 USD inveslmenl dala, ve emIoy currenl USD inveslmenl dala and
converl il inlo conslanl USD using lhe same melhod.
$(
Accessed }uIy 2008. Labour force arlicialion rale dala is avaiIabIe for aII counlries olher lhan Serbia,
SeycheIIes, Taivan for vhich regionaI averages vere used.
$)
We use a conversion ralio of 2005 GDI in conslanl 2000 USD lo 2005 GDI in conslanl 2007 USD.
%*
The inveslmenl rale for each year is oblained by dividing inveslmenl by GDI (bolh in conslanl rices).
Dala from WDI, accessed }uIy 2008. Ior Serbia and Liberia, ve use a shorler average inveslmenl
eriod due lo dala reslriclions.
Y TII L
K
(1- )
Kl Kl-1 (1- ) + i 95-05 Yl-1
OECD Development Centre Working Paper No.285
DEV/DOC(2010)2
OICD 2010 43
TolaI faclor roduclivily (T|P) is our mosl comIex caIcuIalion. The iniliaI IeveI of TII
for lhe year 2007 is caIcuIaled by re-arranging lhe Cobb-DougIas formuIa above (3), fiIIing in
acluaI GDI, Iabour, and cailaI figures for 2007. Iulure IeveIs of TII are lhen caIcuIaled
according lo lhe foIIoving equalion:
(5)
Changes in TII occur lhrough lvo channeIs. As a firsl sle, lhe basic rale of Iong-lerm
lechnoIogy grovlh is assumed lo be 1.3 er cenl, based on hisloricaI dala
%!
. This is lhe slarling
oinl for aII counlries' changes in TII.
As a second sle, ve modeI changes in TII as a rocess of convergence vilh lhe Uniled
Slales, vilh lhe assumlion lhal as an economy grovs cIoser lo lhe er caila income IeveIs of
lhe Uniled Slales, ils roduclivily grovlh rale sIovs
%"
. The seed of convergence () is sel lo
0.015 for aII counlries in liers 1 and 2, based on lheir slrong hisloricaI roduclivily and GDI
grovlh rales. Ior aII counlries in liers 3 and 4, equaIs zero. This refIecls lhe facl lhal lhese
counlries have slruggIed lo roduce dynamic grovlh and have faiIed lo converge vilh Uniled
Slales Iiving slandards over recenl years. Ior counlries in liers 3 and 4, lhe rale of TII grovlh is
lherefore equaI lo 1.3 er cenl.
Step 3: GDP at market exchange rate projections, 2007-2050
Once ve have conslanl 2007 USD GDI ro|eclions using lhe Cobb-DougIas formuIa (3),
ve lhen eslimale changes in exchange rales lo exress our forecasls al markel exchange rales.
ReaI exchange rales are execled lo areciale as economies grov, aroaching III
exchange rales as economies converge vilh US Iiving slandards, as osiled by lhe aIassa-
SamueIson effecl
%#
.
To ro|ecl changes in lhe reaI exchange rale (RIR), ve begin by eslimaling lhe
reIalionshi belveen lhe reaI exchange rale and reIalive income IeveIs by running lhe foIIoving
simIe OLS regression for aII avaiIabIe counlries, using mean dala for lhe years 2005 lhrough
2007 lo smoolh over shorl-lerm fIuclualions
%$
.
+
%!
Nole, lhis is broadIy in Iine vilh lhe GoIdman Sachs aer by WiIson & Iurusholhaman, Dreaming vilh
RICs: The Ialh lo 2050 (2003), vhich assumes Iong run US TII grovlh of 1.33 er cenl.
%"
Given lhe rocess of convergence, counlries lhal begin vilh Iiving slandards above lhe US viII see lheir
TII grovlh begin beIov lhal of lhe US bul rising lovards US IeveIs (of 1.3 er cenl) as lheir Iiving
slandards converge.
%#
Ior a discussion of lhe aIassa-SamueIson effecl see: I. Kravis & R. Lisey, Tovards an IxIanalion of
NalionaI Irice LeveIs, Irincelon Sludies in InlernalionaI Iinance, No. 52, 1983.
%$
Dala from WDI, accessed }anuary 2009. We incIude aII counlries in our regression for vhich lhere is dala,
excIuding: counlries vhose ouIalion in 2007 vas under 1 miIIion, four counlries vho have rebased
The Emerging Middle Class in Developing Countries
DEV/DOC(2010)2
44 OICD 2010
(6)
vhere IIIi is lhe III conversion faclor for counlry i vilh resecl lo lhe US (USD1), ei is
lhe exchange rale of counlry i vilh resecl lo lhe US (USD 1), GDIci is lhe GDI er caila
(conslanl 2005 US doIIars III) of counlry i, GDIcUS is lhe GDI er caila (conslanl 2005
US doIIars III) of lhe US, , , and are coefficienls and i is lhe error lerm for counlry i.
We incIude over lerms of lhe indeendenl variabIe lo calure lhe changing seed vilh
vhich lhe reaI exchange rale areciales as economies converge on US er caila income IeveIs.
Changes in lhe reaI exchange rale al differenl IeveIs of convergence (or deveIomenl) are
execled lo foIIov an S-shaed (Iogislic) curve, refIecling changes in lhe reIalive rice of
lradeabIes and non-lradeabIes as economies deveIo
%%
.
The regression resuIls bear oul lhis reIalionshi, as iIIuslraled by lhe filled Iine of lhe
regression resuIls (Iigure 1). The regression oblains coefficienl vaIues of 0.4317912 for , -
0.3184848 for , 3.190494 for , and -2.140511 for . The R-squared vaIue is 0.8248, demonslraling
lhe regression's high exIanalory over.
lheir currency regimes during lhe 3 year eriod (Sudan, Mozambique, VenezueIa and Ghana), lhree
counlries for vhich lhe currency and III dala are al odds (II SaIvador, Syria, Myanmar), and
8 counlries vhose average er caila income belveen 2005 and 2007 (conslanl 2005 US doIIars III)
exceeded lhal of lhe US (Macao, Kuvail, Singaore, Uniled Arab Imirales, runei, Norvay, Qalar and
Luxembourg). This Ieaves a lolaI samIe of 132 counlries.
%%
Second Among IquaIs: The MiddIe CIass Kingdoms of India and China, Sur|il. S. haIIa, 2008.
OECD Development Centre Working Paper No.285
DEV/DOC(2010)2
OICD 2010 45
Figure 1: Regression resuIts
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
0 0.2 0.4 0.6 0.8 1 1.2
GDPi / GDPus (per capita, PPP)
P
P
P
/
e
The regression resuIls suggesl lhal an economy's reaI exchange rale, as measured by
III/e, lyicaIIy eaks al around 1.174. This is consislenl bolh vilh our base year dala, vhere a
number of advanced counlries are found lo exceed arily vilh lhe US, and vilh olhers'
eslimales
%&
.
Ior 2007, lhe reaI exchange rale is aroximaled by lhe lhree-year average (2005-07) vaIue
of III/e. Ior each subsequenl year changes in lhe reaI exchange rale for each counlry are
ro|ecled using lhe foIIoving equalion:
(7)
vhere |||i