Hey, Where’s the Fire?
(Please read this beore proceeding. It’s important. Really.)
This book is a short, easy read, with a very large payo.By the time you’ve nished, you’ll:be equipped to nd marketing opportunities that will bring you a limitless supply o customers,
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know how to maximize the dollars you earn rom every customer you nd, and
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understand how to steadily and strategically grow your business, each and every month.
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Most importantly, these methods, once in place, will continue to bring in results or you without anyadditional work.This is a pretty bold claim and, as Carl Sagan and Marcello Truzi said, “Extraordinary claims requireextraordinary proo.”You’ll nd that proo in the orm o clear case studies and easily reproducible experiments. What reallymatters to you is that you can use these ideas and will nd their truth in your own experience.As a bonus, I’ll show you how to do something that I don’t believe has been done beore: use “predictivemath” to gauge the relative likelihood o these opportunities being protable.Just one more thing …As any ather who’s tried to put together a bicycle or Christmas without reading the instructions haslearned, it’s important to do rst things rst. Here’s what you need to do beore you dive in.Pre-Reading Checklist1. Complete All 5 steps o the short “Interactive Integration Marketing Demonstration”:http://www.IntegrationMarketing.comThe demonstration will make the ollowing pages more interesting and greatly enhance yourunderstanding o the material.2. Introduce Yoursel to the Communityhttp://www.IntegrationMarketing.com/dealboardThe “Yammer Board” there is a place to hang out with other Integration Marketers. Let everyone knowyour name and where you’re rom. That board will, very shortly, become a key part o your business’sgrowth.Be sure to come right back and dive in. The community is un, but we need to get started ...
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