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BRAND ISRAEL Research Paper (English)

BRAND ISRAEL Research Paper (English)

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Published by Rommey Hassman
At the dawn of the 21st century, with the technological revolution in communications at its zenith – a revolution that has enabled more than 20% of all humans to know in real time what is happening on the other side of the globe – many government authorities are involved in managing their nation’s image in world public opinion. A country’s image has a direct influence on its success in international competition, its ability to promote its economy and the welfare of its inhabitants, its policy maneuvers, and its promotion of ideas and ideologies. The need to manage the national image acquired pressing urgency in the United States following the terrorist attacks of September 11, 2001 and the declaration of war against international terrorism. In Israel, this need increased with the outbreak of the Al-Aksa intifada, and the doubt cast on the legitimacy of the existence of a Jewish national state.

For research paper (short version in English & Hebrew) published by the School of Government & Policy, Tel Aviv University; please click on the URL: http://spirit.tau.ac.il/government/publicationst.asp

For research paper (full Hebrew version), pre-editting see: BRAND ISRAEL Research Paper (full Hebrew version).
At the dawn of the 21st century, with the technological revolution in communications at its zenith – a revolution that has enabled more than 20% of all humans to know in real time what is happening on the other side of the globe – many government authorities are involved in managing their nation’s image in world public opinion. A country’s image has a direct influence on its success in international competition, its ability to promote its economy and the welfare of its inhabitants, its policy maneuvers, and its promotion of ideas and ideologies. The need to manage the national image acquired pressing urgency in the United States following the terrorist attacks of September 11, 2001 and the declaration of war against international terrorism. In Israel, this need increased with the outbreak of the Al-Aksa intifada, and the doubt cast on the legitimacy of the existence of a Jewish national state.

For research paper (short version in English & Hebrew) published by the School of Government & Policy, Tel Aviv University; please click on the URL: http://spirit.tau.ac.il/government/publicationst.asp

For research paper (full Hebrew version), pre-editting see: BRAND ISRAEL Research Paper (full Hebrew version).

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Published by: Rommey Hassman on Jan 24, 2009
Copyright:Traditional Copyright: All rights reserved

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01/15/2013

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The Harold HartogSchool of Government and Policy
The Israel Brand
Nation Marketing under Constant Conflict
Rommey Hassman
 
http://spirit.tau.ac.il/government
Gershon Gordon Faculty of Social Sciences
Harold Hartog School of Government and Policy
Policy Paper 
The Israel Brand
Nation Marketingunder Constant Conflict
Rommey Hassman
April, 2008

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