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The Harold HartogSchool of Government and Policy
The Israel Brand
Nation Marketing under Constant Conflict
Rommey Hassman
 
http://spirit.tau.ac.il/government
Gershon Gordon Faculty of Social Sciences
Harold Hartog School of Government and Policy
Policy Paper 
The Israel Brand
Nation Marketingunder Constant Conflict
Rommey Hassman
April, 2008

BRAND ISRAEL Research Paper (English)

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Rommey Hassman

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nor05left a comment

I hope I'll be able to figure out what you mean by "Israel Brand."
01 / 12 / 2011
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Rommey Hassman replied:

OK, ask me anything you want after reading. Thanks!
01 / 13 / 2011

Rommey Hassmanleft a comment

...with no budget, no management and no support from the minister.
12 / 08 / 2010
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Rommey Hassmanleft a comment

Asya. Thanks for your comment. I was involved in it only at the beginning phase. I took it to the Tel Aviv U, to work on the project from an academic perspective. At the end of the day the Brand Israel Project was not actually launched. They invested in research, a branding process, gave lectures in Israel about what has been done, and stopped there. At the moment it is a fading away idea with no
12 / 08 / 2010
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Asya Sucholutskyleft a comment

Rommey: I was wondering if you were involved in the Branding Israel project, or if this is just your own research that you were doing, not for that project? I'm currently working on a graphic design thesis project for university about improving Israel's image in Canada, so if you were involved in the Branding Israel project, I am very much interested in learning more about it.
12 / 07 / 2010
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Rommey Hassmanleft a comment

Ben May: The paper was published in 2008. Data collecting finalized at the beginning of 2007. Economic data for 2005. Thanks for the interest.
01 / 17 / 2010
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Benyoman replied:

Rommey: Could you contact me at 407-560-5717 in the US EST. I am an executive with Disney interested in learning more of your efforts in branding Israel according to your research and paper, which I have read in detail. "toda raba, chaveri" Ben May
01 / 20 / 2010