Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
Semiotics and Advertising - Who Decides How We Think [H. Richards, 2012]

Semiotics and Advertising - Who Decides How We Think [H. Richards, 2012]

Ratings: (0)|Views: 172|Likes:
Published by Hayden Richards

More info:

Published by: Hayden Richards on Nov 14, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

07/30/2013

pdf

text

original

 
 
 CONTENTS
I - INTRODUCTION TO SEMIOTIC THEORY
3
II
- HOW TO DECODE MEANING
4
III - THE PERSUASIVE SELLING OF MYTHS
6
IV - INFLUENCE, MANIPULATION, AND EFFECTS
7
V - ANALYSING ADVERTISMENTS
9
VI - CONCLUSION
12
IMAGE APPENDIX
13
BIBLIOGRAPHY
17
 
 
SEMIOTICS & ADVERTISING:
 
WHO DECIDES HOW WE THINK?
BY HAYDEN A. RICHARDS
This essay is based around a discussion that questions the effect of media advertisements onthe behaviour and attitudes of society, and individuals. Staying grounded in a graphic designperspective, I would like to focus on semiotics, how they are employed to convey messagesin adverts, and how effective or important semiotics are to the process. I want to delve intothe notion that through semiotics and advertising, corporations are able to suggest andinfluence people to do things or think in ways they may not have otherwise. Could this bepurely for financial gain…or perhaps some other motive? What are the reasons behind certainmessages or ideologies being promoted, and others not? Is there any evidence to suggest thatchosen ideals promoted though advertising have become socially accepted? If found that thisnotion has substance, then it poses further questions about what these subliminal messagesmay truly be telling people, and any negative effects that they may have. If there arenegative effects, a final question would then be: In what way, and to what extent arecorporations and advertising agencies to be held accountable, if at all? Using thoroughresearch I will attempt to address these issues. Much has been written and theorised on thistopic, and I will use the ideas of others against my own to help me form a strong conclusionand standpoint on the questions I have laid out. Though I am aware that in some instancesquestions don’t always produce a fully complete answer. I will use common literature as wellas thoughts from slightly more obscure places. These will include books, essays and video. Ihave chosen to address this topic because it appeals to my own fascination and distrust of those who seek to control others using covert means, whether it be a fictitious situation or atruthful one. I also have an interest in psychology and the workings of the mind, and as agraphic designer I need to be aware of the power I have to affect people.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->