Identify the ways in which American Society is represented, both positively and negatively. Indoing so, analyse the ways in which the producer utilises stylistic devices in order to createmeaning for the audience.
‘Supersize Me’ is an investigative documentary which highlights Americas obsession with fast food.Its main purpose is to encourage people to stop eating such foods as McDonalds, Burger King andKFC as it shows how it can not only severely affect your weight; but your health too. In the UK,Supersize Me was originally shown on Film 4 which means it was targeted at a working class/middlebrow audience of about 15-35 years old. This particular audience are fast foods main customers andtherefore need to be educated about the dangers.Morgan Spurlock, the presenter of Supersize Me chose tofocus his experiment on McDonalds as it accounts for 43% of Americas total fast food market. The documentary starts witha group of children singing the fast food song, with thecamera specifically focusing on the overweight child on thefront row. This somewhat comical element immediately grabsthe attention of the viewer as well as introducing one of Americas biggest problems which is featured later. This isthen followed by a slew of statistics which set the scene in a no nonsense way; 100 millionAmericans are overweight or obese, every day one in four Americans eat fast food and the fatteststate is Mississippi.The documentary is highly dominated with negative elements of American society with the targetingof children being one of the biggest problems. So many aspects are aimed to appeal directly to kidsfor example the Happy Meal, McDonalds birthday parties and Ronald McDonald himself; whoconstantly appears in television commercials with his friends Mayor McCheese and theHamburglar.There is even McDonalds Barbie and various other fast food themed toys. The lack of common knowledge these children have is shocking. When Morgan carried out interviews, morechildren could identify a picture of Ronald McDonald than they could Jesus. Vox pops also show thateven adults are oblivious, as they were more familiar with the Big Mac song than the Pledge of Allegiance. American schools are very negatively portrayed; the lack of healthy food and regularexercise is a heavily featured element. The only exercise most children are doing is 45 minutes perweek in gym class. They don’t even have to walk far to reach their nearest McDonalds; they areeverywhere. In Texas, Morgan walked less than half a mile in a day compared to the average NewYorker who could sometimes cover up to 5 miles a day.Bruce Howlett is diabetic; he has high blood pressureand even went blind for a week due to the two gallonsof soda he drinks every day. Bruce underwent gastricbypass surgery to help him lose weight. This was anextreme case but it shows what lengths some peoplehave to go to in order to lose the pounds they gainedfrom fast food. However, Don Gorske who eats morethan two Big Macs a day is by no means fat. The documentary focus’ on him eating his 19,000