Description

Ashcroft Business School, Anglia Ruskin University Cambridge, United Kingdom
"Strategic Management" Module 2008/09
Module Code: BC315017S

Word Count: 2989

MARK RECEIVED: 71%


Feedback from Roger Telfer, Lecturer "Strategic Management" Module:

TASK A - Analysis of chosen country's general and supermarket business environment:
Apart from some confusion in the 5 forces, a good section that provides a clear picture of the macro & micro environments in China – plenty of research, evidence and references to back up the assertions made.

TASK B - Analysis of company response to business environment change:
An intelligent conclusion is matched – clearly based on the evidence discovered in the earlier parts of the work. The first part of this section read a little confusedly – I feel you were trying to “mix together” too many tools of analysis at the same time.

All in all – well done!