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MUSICTHERAPY

MUSICTHERAPY

Friday, November 16, 2012

as you may remember im brandin a music therapy center for troubled youth . this brand aims to attract these troubled adolescents, and brin them to ether with music to overcome problems, promote self-esteem and to express themselves passionately.

AUDIENCE

Friday, November 16, 2012

this brand has two distinct audiences. the rst bein the obvious, adolescents seekin an escape, particularly throu h music. the second bein health professionals and therapists aimin to make them feel this brand is reliable and benecial enou h to be worth recommendin to youth patients.

ATTRIBUTES

INSPIRING PASSIONATE COMFORTABLE


Friday, November 16, 2012

pulse hopes to inspire youth to overcome their weaknesses by expressing their passion through music in a comfortable atmosphere. the attribute that had the most inuence this brand style is

ATTRIBUTES

INSPIRING PASSIONATE COMFORTABLE


Friday, November 16, 2012

the passionate aspect.

PULSE

MUSICTHERAPY

Friday, November 16, 2012

reminder of logo and brandmark - changed a bit - pulse handwriting/personal - bars raising getting higher/transforming

VISUALS

meddon

Brandon Grotesque

Friday, November 16, 2012

visuals... bold reddish color (passion), personal scripty type, pattern that visualize different rhythmic sounds

STATIONERY

Friday, November 16, 2012

the stationery carries these patterns through each of its applications contrasting

STATIONERY

Friday, November 16, 2012

the reddish pink against white, making a bold, memorable statement with comfortable, friendly attitude.

LETTERHEAD

Friday, November 16, 2012

so heres the what a typical letter would look like which can be used to send letters to therapist, clients, or incoming clients.

BUSINESS CARD

Friday, November 16, 2012

the business cards have a full colored back that holds the logotype alone

BUSINESS CARD

Friday, November 16, 2012

and the patterns vary on this side from card to card

BUSINESS CARD

Friday, November 16, 2012

the other side has the brandmark and contact information on white, coming off a little quieter.

INVOICE

Friday, November 16, 2012

heres what an example invoice would look like

INVOICE

Friday, November 16, 2012

that would be sent out to clients each month

ENVELOPE

Friday, November 16, 2012

the envelopes that these things would be sent in subtly hint again at the brands rhythmic patterns

ENVELOPE

Friday, November 16, 2012

on the front and back

IPHONE

Friday, November 16, 2012

on the iphone app, clients would have the ability to put up and listen to music made at pulse onto the iphone app - can remain anonymous

WEBSITE

HOME

ABOUT

LISTEN

BLOG

CONTACT

MUSIC THERAPY

CHANGING LIVES

Music therapy is an established health profession in which music is used within a therapeutic relationship to address physical, emotional, cognitive, and social needs of individuals. After assessing the strengths and needs of each client, Pulse provides the indicated treatment including creating, singing, moving to, and/or listening to music to change lives through music.

INVITATION TO A CLOSET - ANONYMOUS

Friday, November 16, 2012

the website also has this ability, and also tells about and shows progress of the therapy center for therapists to look at for recommending patients. this website utilizes text on images showing lots of passion to inspire both therapists and musicians to understand what pulse is all about.

T-SHIRTS

Friday, November 16, 2012

pulses tshirts are styled with more of the rhythmic patterns repeated. these shirts also contrast between a more graphically heavy style

T-SHIRTS

Friday, November 16, 2012

and a more simplistic style, showing off the brands tagline good vibes

VEHICLE

Friday, November 16, 2012

this beautiful, vintage volkswagon can be used when the group takes trips to small concerts or music workshops for inspiration.

FOCUS - IDENTIFIER

Friday, November 16, 2012

for my focus, ive chosen to do an inspiration identier of pulse. my concept for this is showing how pulse could inspire and bring music into these peoples lives, to bring them together and to make them happier and more condent with themselves.

Friday, November 16, 2012

for my focus, ive chosen to do an inspiration identier of pulse. my concept for this is showing how pulse could inspire and bring music into these peoples lives, to bring them together and to make them happier and more condent with themselves.

JAM ON

MUSICTHERAPY

PASSIONATE. INSPIRING. COMFORTABLE.

Friday, November 16, 2012

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