The key image is the main protagonist standing in the middle of aroad holding a gun. He is in the foreground and is central to theimage which suggests he plays an important role in the film. Thesignificance of him being central to the image with not mucharound him suggests that he is an independent character and hisstance and the fact that he is holding a gun further implies that he
could be a character of importance or high regard and couldpotential be dangerous.
By using Johnny Depp as the key image on the film poster with noother images to distract us enables us to be drawn straight to him.The framing of the medium long-shot enables him to appear
‘larger than life’ in contrast to his surroundings and to further our
attention towards him. The purpose of this is for the productioncompany to show off who the main star of the film is and showthey have a world class A-list actor who appeals to a wideaudience.
The setting of the poster is on a typical Chicago street in 1933during the Great Depression period with high gangster crime. Weknow it is set in America by the American flags in the background.The old fashioned cars and costumes also depict that the film isset within a particular time period. Props such as the gun and
tailored suit suggest it’s of the crime genre.
The image has a filter which has reduced the colour pigmentationto appear bleak and dated. This is significant of a neo-noir film.Ultimately, it appears that the film is tailored towards males butJohnny Depp as the leading star could attract his female fan base.