SSL (Secure Sockets Layer) is a protocol that helps provide secure Internet communicationsfor services like web browsing, e-mail, instant messaging, and other data transfers. When yousearch over SSL, your search queries and search traffic are encrypted so that intermediary parties that might have access to your network can't easily see your results and search terms.
What has changed
Search terms are encrypted and are excluded from the referrer headers that are part of therequest sent to the result site you visit.•
The landing site still receives information that you are coming from Google, but not the querythat was issued.•
If you click on an ad on the results page, your browser will send an unencrypted referrer thatincludes your query to the advertiser’s site.•
Google logs the same information about your search when you’re using SSL search as wedo for unencrypted search. SSL search does not reduce the data that Google receives andlogs when you search, or change the listing of the items in your Web History.
“To help you better identify the signed inuser organic searchvisits, we created thetoken “(not provided)” within Organic SearchTraffic Keyword reporting.”
“Making search more secure: Accessing search query data inGoogle Analytics”Google Analytics Blog
Search terms are unencrypted andare sent to the result site•
Landing site receives informationthat the visit is from Google,Organic Search and can see thesearch term•
Search terms are encrypted and are not partof the information sent to the result site•
Landing site receives information that thevisit is from Google, Organic Search, but thesearch term will be “(