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Digi-Tech Marketing Data Strategy

Digi-Tech Marketing Data Strategy

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Published by Datalicious Pty Ltd

The presentation discusses the concepts, principles and significance of data driven marketing. For more information, visit <a href="http://www.datalicious.com">Datalicious</a>

The presentation discusses the concepts, principles and significance of data driven marketing. For more information, visit <a href="http://www.datalicious.com">Datalicious</a>

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Published by: Datalicious Pty Ltd on Nov 15, 2012
Copyright:Attribution Non-commercial

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01/14/2014

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>Marke(ngDataStrategy<
Smartdatadrivenmarke-ng
 
>Shortbutsharphistory
§
 
Dataliciouswasfoundedlate2007
§
 
StrongOmniturewebanaly-cshistory
§
 
Now360dataagencywithspecialistteam
§
 
Combina-onofanalystsanddevelopers
§
 
Carefullyselectedbestofbreedpartners
§
 
Drivingindustrybestprac-ce(ADMA)
§
 
Turningdataintoac-onableinsights
§
 
Execu-ngsmartdatadrivencampaigns
June2010©DataliciousPtyLtd2
 
>Smartdatadrivenmarke(ng
June2010©DataliciousPtyLtd3
MediaA;ribu(on&Modeling
Op(misechannelmix,predictsales
Tes(ng&Op(misa(on
Removebarriers,drivesales
Boos(ngROI
TargetedDirectMarke(ng
Increaserelevance,reducechurn
“Usingdatatowidenthefunnel” 

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