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ANZ Marketing Analytics

ANZ Marketing Analytics

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Published by Datalicious Pty Ltd
The presentation discusses the significance of data in marketing campaigns. For more information, visit Datalicious
The presentation discusses the significance of data in marketing campaigns. For more information, visit Datalicious

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Published by: Datalicious Pty Ltd on Nov 15, 2012
Copyright:Attribution Non-commercial

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09/17/2013

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>Marke(ngAnaly(cs<
Usingdatatoboostreturnonmarke1nginvestment
 
>Shortbutsharphistory
§
 
Dataliciouswasfoundedinlate2007
§
 
StrongOmniturewebanaly1cshistory
§
 
of4preferredOmniturepartnersglobally
§
 
Now360dataagencywithspecialistteam
§
 
Combina1onofanalystsanddevelopers
§
 
Carefullyselectedbestofbreedpartners
§
 
Drivingindustrybestprac1ce(ADMA)
§
 
Turningdataintoac1onableinsights
§
 
Execu1ngsmartdatadrivencampaigns
December20©DataliciousPtyLtd2
 
>Smartdatadrivenmarke(ng
December20©DataliciousPtyLtd3
MediaAribu(on&Modeling
Op(misechannelmix,predictsales
Tes(ng&Op(misa(on
Removebarriers,drivesales
Boos(ngROMI
TargetedDirectMarke(ng
Increaserelevance,reducechurn
“Usingdatatowidenthefunnel” 

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