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@amnesiafish @realdougchapman
 
 You arethe reason we fly
 
Datalicious presentation October 4th
 
@amnesiafish @realdougchapman
 
@amnesiafish @realdougchapman
TheBrandin2011
AdifficultyearforQantasAustralianswerefeelinguncaredforbythebrandCustomerswereexpressingdissa;sfac;onacrosssocialchannelsThecountry’sbiggestbrandwasmetwithabarrageofcri;cism
 
@amnesiafish @realdougchapman
 
@amnesiafish @realdougchapman
TheBrandCampaign
CoreCrea;veIdea:“You’rethereasonwefly”CreatedbyPublicisMojoDrivenbyadigitalstrategydevelopedbyAmnesiaRazorfishAim:ErasethegapbetweenAustralia’sairlineandthepeopleofAustraliaPungthepeoplebackinthecenterofeverythingwedoFrom‘SpiritofAustralia’to‘SpiritofAustralians’
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