Editorial Facebook/Twitter Page Assessment
What is this? This is an example of the type of questions to ask when assessing a social media page from an editorial perspective. Each station and situation is different, so only use as a building block for your own use. For the associated webinar go to:http://bit.ly/nprknight11_15_12
Dates of Assessed Posts
(Eg: 7/9 - 7/16)
Analyze social media profiles within a specific time period from an editorialperspective. Focus on the basics, frequency, content, voice and engagement.
One Sentence Summary of Findings:Site
(s): List all Facebook and Twitter pages and who runs them.Are there any branded accounts that are inactive?
Do pages have about sections, usernames and profile photos uploaded?Is each social media page treated differently?
Average posts per day on Facebook:
Average posts per day on Twitter:
When are the pages updated? Are they updated off-hours, weekends?
Are they responsive to news?
:Are pages consistent?