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Just got back from listening to the pastor.
And thought of an interesting analogy concerning
Social media marketing.
No- I am
not
going to get religious- but go with me for a minute about thisanalogy. I think that you will like it, and it will make sense.Whether you believe in the Bible or not, it has powerful transcending lifeprinciples that can help guide you to a better life and business. And I like tocompare what is written - with today’s world and the social media zone.Follow Doug on twitter  There is in the Good Book, Christ, who plays a huge role in the New Testament.In one of His Commands, He tells Peter, after a night of not catching any fish- Hesaid in the Book of John…
“‘Throw your net on the right side of the boat and you will find some.’ When they did, they were unable to haul the net in because of the largenumber of fish.” 
Imagine this scenario…Peter was frustrated, and tired to the bone. He had been fishing all night and gotzip-nada. And he probably was ready to go home and get some sleep. Wouldn’tyou be? His mind was going around in circles and probably was on automaticnegative pilot.But sometimes we can get into a rut of thinking, believing, expecting, and acting.And those habits that we develop can blind us and limit us to better things thatare
right next to us
-but we do not see them as we are too focused on WHAT ISNOT WORKING. We want to fix it. We want to make work what we are DOING.How about looking at doing something a little different and perhaps carries with itmore, and newer possibilities?Sometimes, doing something in a different direction, different focus, differentmethod, and different action, can make a HUGE difference in you results.It requires that we look in another direction and place to find what we cannot findin the current place.
 
Things change.Currents change.Tides change.Winds change.You must be open to changing with them, and allowing that to work FOR you, notagainst you as so many are finding out in the current economy.Sometimes you have to let the winds of change carry you with them- andpossibly end up doing something different that maybe you have never donebefore. Or do the same thing in a newer, more powerful place.Is that not what
Social Media
is about?In New Marketing, it is all about casting your Net of business in a different place,with a different focus, with different tactics. It is about finding new, moreabundant ”fishing holes” that you never knew existed. It is about connecting withother fisherman that you never knew were on the lake to form connections andhelp each other in this new community.And it is about
contrarian thinking and action
. This focus of “other side” carrieswith it three main messages:
1) There is a BETTER place to take action when the one you are in is notproducing, and many times that new place is very near you.
This is so true. In social Media, there are many better places to search for connections than a lot of the old methods that today, are becoming trite andantiquated. Even Corporate America has started to look on the other side of their boat. They are being forced to due to the early adopters of social mediaoutpacing them in Success in the marketplace.
2) You need to change your FOCUS and be Open to another possibilityduring those times that are not productive.
Most of the time, when you change your focus to another bigger possibility, thatpossibility shows up. Peter kind of trusted that one. He cast his net on the other side of the boat and got so many fish that he had to ask other boats to help him.But the KEY is- he was OPEN to a new possibilty and was willing to try it-eventhough he was tired and ready to give up.Social media provides that possibility everyday.
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