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GEWater & Process Technologies
The Water:Energy Nexus
2/4-Dec-08GE Water & Process Technologies
Enabling the future with portfolio solutions
Desalination Solutions:
Drawing on the ocean’s virtually limitlesswater resources, GE’s desalinationtechnologies are helping water scarceregions to create new freshwater sourcesthat can quench growing demand.
Municipal Solutions:
Facing unprecedented growth and waterdemand, cities are turning to GE’sadvanced membrane and water qualitymeasurement technologies to tackleincreasingly stringent water andwastewater regulations and the threat of new, virulent pathogens in our lakes andrivers.
Industrial Wastewater:
Once considered a by-product, GE’s waterreuse technology is transforming industrialwastewater into a sustainable, new watersource that can often be used many timesover—dramatically reducing the strain onour precious water resources.
Utility Solutions:
GE is optimizing system efficiency & increasing uptime in cooling towers andboilers by reducing energy usage andgreenhouse gas emissions. Advancedmonitoring systems reduce the risk of pathogen growth, such as Legionella, incooling systems.
Residential Products:
GE point-of-use and point-of-entryfiltration systems are enablinghomeowners to produce higher qualitywater from every tap in the home. Thissame technology is helping developingcountries to leapfrog traditional, costlyinfrastructure and provide safe water tothose who need it most.
Product Water:
Consumers use the products they trust –whether it is pharmaceuticals, food, orbeverages. As brands expand globally, GEtechnologies ensure high qualityingredient water for manufacturingregardless of a plant’s location or its watersource.
Process Chemicals & Separations:
Silently working in pipes, tanks andprocess fluids, GE’s advanced chemicalsprotect valuable production assets fromcorrosion and fouling faced in day-to-dayoperations, while improving overallmanufacturing efficiency and quality.
 
DesalinationSolutionsProductWaterMunicipalSolutionsResidentialProductsUtilitySolutionsProcessChemicals & SeparationsIndustrialWastewater
 
3/4-Dec-08GE Water & Process Technologies
2008: Strong organic growth in turbulent times
2007 DispositionFXPrice 2008EmergingMarkets
MEA ++++E. Europe +++LAM ++APAC ++MetalsResidential
DevelopedMarkets
NAM +W Europe -
•Flow product growth building•Order strength on long cycle•Price response solid•Global growth•Service demand strong•Portfolio awareness building
4/4-Dec-08GE Water & Process Technologies
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Leverage experience
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Consistent value delivery
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Global:local balance
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Global best practices
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Advanced digital services
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Targeted NPI launch
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Industry Playbooks
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Realize service value
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Water benchmarking
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Leverage expertise
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Target corporations
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Deal selection…win:loss
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Rich pipeline
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Demand creation
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Emerging geographies
2009: Focus on the Core
FIND
New customersNew locations
KEEP
Business retention
GROW
Grow existing customersthrough differentiationErosionExpansionWin:LossPipeline
 
5/4-Dec-08GE Water & Process Technologies
GE –focused on helping the world overcomeunprecedented challenges
Increasing WaterScarcityThreat of WaterborneIllnessGrowth of DevelopingNationsRising Cost of EnergyNew StringentRegulationsMassiveInfrastructure Needs
6/4-Dec-08GE Water & Process Technologies
 
“Whiskey is for Drinking; Water is for Fighting.”–
Mark Twain 
The Global Water Challenge
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