MBA PROJECT BOYZ
The growing mobility needs of the people in India augur well for two and fourwheeler industry. The cost advantage that India offers with respect to product development isfast establishing the country as an R&D hub. In addition, the credibility that India has gainedas a cost effective manufacturing base for both small cars and two-wheelers is fuellingcreation of capacities by all major manufacturers in the country. The researcher wants toknow about the impact of small low budget cars in two wheeler sales.
this present scenario the usage of vehicles particularly in two-wheeler on roads bythe people is increasing day by day. For the past four years the two-wheeler industry hadseen a tremendous growth in Indian market, this indicates its increasing in its usage. But thearrival of new small cars at cheaper rate in the market is attracting the consumers rather thantwo wheeler.The main objective of this study is to find out the impact of small car segment in twowheeler industry and to know about the reasons for impact on two wheeler industry.The researcher had done
for studying the attitude of therespondents. A simple descriptive research design is used when data are collected to describepersons, organizations, settings, or phenomena. Probabilistic sampling design has been usedto conduct the research. Sampling unit is the basic unit containing the elements of a targetpopulation. The sampling unit of the study is two wheeler consumers. The study contains asample size of 100 two wheeler consumers. Random sampling is adopted as samplingtechnique. It is also known as probability sampling where each and every item in thepopulation has an equal chance of inclusion in the sample and each one of possible samplesin case finite universes, has the same probability of being selected. The data was collectedfrom the both primary and secondary sources. Statisticals tools used as follows:
Chi-square TestMost of the respondents of this research have told that they are willing to move tosmall cars. This shows the dynamic mind of the people, who are interested in small cars.Lower price is not only the reason. Other than this, the design tempts the person to buy.The face of the Indian automobile market has changed tremendously followingeconomic liberalization in 1991 and will change further with the introduction of TataNano. Analysts say domestic growth rates for small cars have been boosted by the
government’s effort to tackle the fallout of the financial mel
tdown in the second half of 2008.