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Wildfre Promotion Builder
With Wildre Promotion Buildercompanies can easily create and deliverinteractive promotions on the social web.
Wildre Interactive, Inc.
922 Florence Lane, Suite #4Menlo Park, CA 94025+1 (888) 274-0929ino@wildreapp.comhttp://www.wildreapp.com
Sweepstakes
Promotions
Sweepstakes vs. Contests - what’s the diference?
In a sweepstakes the winners are selected by a randomdraw. In a contest the winners are selected either by a juryor audience voting or a combination o both and the entriesare evaluated according to the skill o the submission (e.g. aphoto contest).
Why run a sweepstakes?
Sweepstakes are a powerul way to:• build your email or mailing list• increase your an base on your company socialnetwork page• drive trac to your social network page or website• gather survey data (e.g. entrant must complete a brie survey beore entering the sweeps)• educate customers (e.g. entrants must watch a brie movie beore entering the sweeps)• build brand awareness
Benets o running a sweepstakes on Social Networks?
Social networks oers a more powerul way to spread theword about sweepstakes thanks to:•
Friend invites:
users can easily invite their f riends tojoin the sweeps•
News feeds & Mini feeds:
or every person enteringthe sweeps, potentially scores more will learn about itvia newseeds• Ability or entrants to download banners to their prolepages
How it works
Step 1:
Company, agency or Wildre Interactive sets up thesweepstakes using our simple set-up wizard.
Step 2:
The sweepstakes application is published in varioussocial networks and/or on the company’s website
Step 3:
Users learn about the sweeps via social networkads, the company’s social network page, riendinvites, newseeds or the company’s newsletteror website.
Step 4:
Ater entering, users can easily invite their Facebookriends.
Step 5:
Newseeds & mineeds are generated promoting thesweepstakes.
Step 6:
Users can either enter once during the sweepstakesor daily, depending on what the company preers
Product Features
•Easy set-up enables sweeps to be running withinminutes•Upload custom artwork, logos or CSS•Dene eligibility according to age, country or US state•Create ully custom entry orm, including surveyquestions•Option to upload a video that entrants must watch
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Product Features (continued)
•Option to simultaneously run sweeps in multiple socialnetworks & on company’s website.
Brand Control
Companies using our white-label solutions have consider-able control over the branding o their promotion:• Full control over the look and eel o the promotion (viacustom CSS upload)• Ability to upload custom artwork and logos• Fully customizable entry orm layout and elds• Full control over the name and branding o thepromotion app• Company controls where users are directed ater theycomplete their entry• No 3rd party advertising
How to make the sweepstakes more viral
Spam-ree ways to encourage viral spread:• oer an aspirational prize (e.g. backstage passes,autographed products, dream vacations)• oer a prize to be shared with riends. For example:• “invite the 10 riends you’d want to invite i you winyour dream party”• “invite your riends and i one o them wins, you’ll getto accompany them to the event”
Additional services
We can provide assistance with the drating o ocial rules,ulllment o prizes and graphic design via our non-exclusivepartners. For details, email us at sales@wildreapp,com
Pricing options
See our pricing online at www.wildreapp.com/pricing
Next Steps
Go to http://www.wildreapp.com to begin creating a promo-tion or contact us at sales@wildreapp.com i you’d like usto manage the creation o the promotion.
Contact
Wildre Interactive, Inc.922 Florence Lane, Suite #4Menlo Park, CA 94025ino@wildreapp.com+1 (888) 274-0929http://www.wildreapp.com
Contest
Promotions
What is a user-generated contest?
Entrants submit their original work (e.g. photo, video, essay,recipe, t-shirt design, etc.) and either public voting, the com-pany, or a combination o both will determine the winner(s).
Available contest ormats
•Video contests•Image contests (e.g. photo, logo, design)•Essay contests (e.g. story, recipe, poem, idea)•Multi-media contests (combination o essays, photosand/or videos)
Why run a contest?
Contests are a powerul way to:• increase brand awareness• build a sense o community around your brand• gather customer stories and identiy ardent ans• increase your an base on your company Facebookpage• drive trac to your Facebook page or website
Why run a contest on social networks?
Social networks oer a more powerul way to spread theword about contests thanks to:•
Newsfeeds & Minifeeds:
generated when peopleupload submissions or vote. Users’ video or photosubmissions are embedded in the newseeds•
Comments:
(1) public can comment on submissions,(2) posting o comments generates newseeds ¬ications•
Share button:
users can easily share their avoritesubmissions with riends•
Friend invites:
users can easily invite their riends toenter and/or vote
How it works
Step 1:
Company, agency or Wildre sets up the contestusing our simple set-up wizard.
Step 2:
The contest application is publishedin varioussocial networks and/or on the company’s website
Step 3:
Users can enter the contest during the time periodspecied by the company.
Step 4:
Users’ submissions are either displayed immediatelyor are “quarantined” until the company okays them.
Step 5:
The public can vote during the time period speciedby the company and using the voting methodspecied by the company.
Step 6:
The company reviews the entries and the votes anddetermines the winners.
Step 7:
The winning entries are displayed until the end datechosen by the company.
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Product Features
•Easy set-up enables contests to be running withinminutes•Upload custom artwork, logos or CSS•Variety o winner-selection options: public voting, jury,or both•Variety o voting ormats: thumbs up/down, ballot,vote-daily, vote once per contest•High level o control - review entries beore they arepublished, “report abuse” button, disqualiy/re-qualiyentries•Dene eligibility according to age, country or US state•Create ully custom entry orm, including surveyquestions•Option to simultaneously run contest on multiple socialnetworks & on company’s website
Brand Control
Companies using our white-label solutions have consider-able control over the branding o their promotion:•ull control over the look and eel o the promotion (viacustom CSS upload)•Ability to upload custom artwork and logos•Fully customizable entry orm layout and elds•Full control over the name and branding o thepromotion app•Company controls where users are directed ater theycomplete their entry•No 3rd party advertising
Additional services
We can provide assistance with the drating o ocial rules,ulllment o prizes and graphic design via our non-exclusivepartners. For details, email us at sales@wildreapp,com
Pricing options
See our pricing online at www.wildreapp.com/pricing
Next Steps
Go to http://www.wildreapp.com to begin creating a promo-tion or contact us at sales@wildreapp.com i you’d like usto manage the creation o the promotion.
Contact
Wildre Interactive, Inc.922 Florence Lane, Suite #4Menlo Park, CA 94025ino@wildreapp.com+1 (888) 274-0929http://www.WildreApp.com
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