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Social Networking
A quantitative and qualitative research report intoattitudes, behaviours and useResearch DocumentPublication date:2 April 2008
 
 
Contents
Section Page
1
 
Introduction 1
 
2
 
Executive summary 5
 
3
 
Overview of social networking sites 10
 
4
 
Engaging with social networking sites 14
 
5
 
Understanding behaviours and attitudes towards social networkingsites 28
 
6
 
How people use social networking sites 34
 
7
 
Privacy and safety 51
 
8
 
Literature review of harm and offence in social networking 57
 
Annex Page
1
 
Glossary of terms and definitions 64
 
2
 
Research methodologies 663 Ofcom social networking sites qualitative research is publishedseparately from the main document and can be found at:www.ofcom.org.uk
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