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See throughthe eyeso the user.
TOBII EYE TRACKING:
Believe your eyes
 
Measure true userexperience.
E-commerce is here to stay. Competitionis erce. It’s time to stop guessingand to start knowing what users andconsumers want. Eye tracking gives you unique methods to evaluate user experiences and usability.
Know or sure
Experiencing a website or sotware application through theeyes o your users helps you to understand their motivesand behavior in a revolutionary new way. Get new valuableknowledge and create design that works towards businessgoals:
• Dramatically improve impact by pre-testing designs• Convert web page visitors into sign-ups and buying
customers
• Measure the true effects of on-line marketing investments• Reduce costs and increase customer satisfaction with
optimized sotware
Test almost everything
Tobii solutions allow or eective eye tracking testing on arange o dierent media such as websites, sotware,computer games, newsletters, e-mail campaigns,interactive TV, mobile devices, and physical products, aswell as print ads, TV commercials and shopping shelves.
Get objective results
Eye movements accurately refect visual attention andcognitive thought processes. You can measure spontaneousreactions and responses without the ltering o therespondents’ logical mind or the infuence and interpretationo a test leader. Eye tracking gives you clearer results andunveils inormation normally missed with other testingmethods.
Expand your services
Eye tracking can easily be integrated into your existingservices. It can counteract some o the negative eects ousing only conventional usability methods. It enables you toollow a user’s visual navigation eorts even i he or she isnot verbalizing thought processes.Use eye tracking successully in combination with think-aloud, observations, interviews and other research methods.
Plug-and-Play
Tobii has made eye tracking easy and ully automatic.Perorm either quick studies to meet an immediate need or in-depth studies in the most time and cost eective manner.Intuitive analysis tools with built-in web and screen record-ing tools allow you to perorm usability studies o web andsotware with proven ROI.
Sell more usability testing
Back up your recommendations with evidence rom the realworld and use striking reports, visualizations and videoclips. Easily convince clients and developers with scienticevaluations o interactions between users and designs.
Differentiate your services and sell more usability testing.
Or use eye tracking to extend your company portolio intonearby domains such as market and media research.
 
”At Eye Square we see that eye tracking provides additio- nal value in usability testing. Eye tracking data can unveil response biases o subjects due to an artifcial testingenvironment, which would be undetected in conventional usability testing and thereore, results in a higher validity o usability data. Another major beneft o using eye trackingin usability testing lies in its practicability. Whereas conven- tional usability methods reveal data only on a descriptive level, the additional application o eye tracking providesinsight in the origins o a problem. It allows detailed analysiso the stages on which a problem occurs, such as percep- tion or comprehension.” 
Michael Schiessl, Andreas Thölke & Sabrina Dudaat Eye Square, www.eye-square.com
User Centric is a user experience consulting rm in Chicago.The Tobii eye trackers help User Centric supplement data collectedwith more traditional usability methods to assess user decisionmaking processes, identiy search patterns and strategies, evaluatethe match between visual designs and business objectives, andexplain inecient interaction. User Centric has used eye tracking ina variety o projects including Web sites, major search engines andportals, product packaging, medication labels and email advertising.
“Tobii eye trackers have added an entirely new dimension to our user experience research methodology. This technology helps our clientsunderstand what draws their users into their designs and the deeper cognitive processing that ollows so that they can better connect their products to their customers.” 
Gavin Lew, Managing Director at User Centric, www.usercentric.com
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