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See it fromher point of view.
TOBII EYE TRACKING:
Believe your eyes
 
 Add eye tracking to visualize your research.
Vision is driven by direct emotiveimpulses. It’s our primary way oobserving the world around us ando evaluating things. It’s how we lter inormation infow and our reactions to it.
The average time spent looking at a print ad is less than twoseconds. The decision to engage or turn the page is madewithin this short time. The reasons or this become clear when you see what respondents see.
Heat map based on data rom multiple test participants looking at a print ad.
Eye tracking can’t measure creative brilliance or excellentbrand strategy, but it can visualize the engagement andclearly indicate what makes someone register the messagein the rst place. It can show why the perect image might just be too perect.
Don’t ask 
Ask anyone to describe a celebrity’s ace and you will havea hard time guessing who it is. But i you see the ace youwill recognize it instantly, within milliseconds, even i youhave only seen it once. Your eye movements reveal this, just as they oten reveal your opinion o a person. More than80% o all communication is non-verbal. Instead o askingpeople to recall their reactions or describe their cognitiveengagement, Tobii eye tracking lets you see it, in real time.
 Visualize the subconscious
Tobii eye tracking accurately measures both conscious andsubconscious reactions to stimuli and choices presentedto the respondent. Instead o relying solely on verbaland conscious responses, eye tracking oers the abilityto measure and visualize spontaneous and emotionalresponses to your communication.
Get objective results
Eye movements accurately refect visual attentionand cognitive thought processes. You can measurespontaneous reactions and responses without having tolter respondents’ logical thinking or the infuence andinterpretation o a test leader. Tobii eye tracking gives youclearer results and reveals inormation that is normallymissed with other testing methods.
Don’t wait
Our eye muscles are the astest muscles in our body. Theyreact to things in only a raction o a second. In act, our reactions are so ast we oten are not aware they occurred.Most reactions and ltering o visual input occur within therst seconds o being conronted. Tobii eye tracking catcheseye movements in real time, as they occur.
 
Gaze plots based on data rom three test participants looking at product packaging.
Test almost anything
Tobii solutions allow eective eye tracking testing on a widerange o dierent media such as print ads, TV commercials,product packaging, shopping shelves, as well as websites,sotware, computer games, newsletters, e-mail campaigns,interactive TV and mobile devices.
Plug-and-Play
O all sensory emotive measurement methods, eye trackingis the least obtrusive and the easiest to use, and with our new plug and play solutions we have made it even easier.Perorm quick or in-depth studies in the most time and cost-ecient way. Intuitive analysis tools allow you to perorm eyetracking studies o any visual content with proven ROI.
Offer more
Dierentiate your services and extend your research porto-lio. Backup your recommendations with evidence rom thereal world and use striking reports, visualizations and videoclips.
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