Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
4Activity
0 of .
Results for:
No results containing your search query
P. 1
Leading with Internal Communication: A Company-Wide Initiative

Leading with Internal Communication: A Company-Wide Initiative

Ratings: (0)|Views: 38 |Likes:
Published by Ark Group

Ark Groups 9th Annual Internal Communication Forum
Leading with Internal Communication: A Company-Wide Initiative
One day Connected forum with post-forum workshops
13-14 February 2013, Melbourne
http://www.arkgroupaustralia.com.au/Events-E050IntCommsCompanyWide.htm

We listened: Just $995 plus gst to attend

Innovative tools
Collaborative social technologies
Internal crowdsourcing
Integrating new tools with traditional:incorporating social media with the intranet

This forum offers networking opportunities, best-practice case studies and interactive workshop sessions from:
Deloitte Touche Tohmatsu
HLB Mann Judd
McDonald's Australia Limited
Sinclair Knight Merz
Corporate Communication (United Kingdom)
Centre for Leadership Communication
ISIS Group Australia
AutoNexus

Internal Communication Asia Pacific Linked In
http://www.linkedin.com/groups?mostPopular=&gid=1226127

Facebook
http://www.facebook.com/home.php?ref=home#!/pages/Intranet-Workplace/399759936737872

Twitter
@EnterpriseComm #intcomms

Ark Groups 9th Annual Internal Communication Forum
Leading with Internal Communication: A Company-Wide Initiative
One day Connected forum with post-forum workshops
13-14 February 2013, Melbourne
http://www.arkgroupaustralia.com.au/Events-E050IntCommsCompanyWide.htm

We listened: Just $995 plus gst to attend

Innovative tools
Collaborative social technologies
Internal crowdsourcing
Integrating new tools with traditional:incorporating social media with the intranet

This forum offers networking opportunities, best-practice case studies and interactive workshop sessions from:
Deloitte Touche Tohmatsu
HLB Mann Judd
McDonald's Australia Limited
Sinclair Knight Merz
Corporate Communication (United Kingdom)
Centre for Leadership Communication
ISIS Group Australia
AutoNexus

Internal Communication Asia Pacific Linked In
http://www.linkedin.com/groups?mostPopular=&gid=1226127

Facebook
http://www.facebook.com/home.php?ref=home#!/pages/Intranet-Workplace/399759936737872

Twitter
@EnterpriseComm #intcomms

More info:

Published by: Ark Group on Nov 20, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

09/17/2013

pdf

text

original

 
www.arkgroasralia.com.a
 
Deloitte Touche TohmatsuHLB Mann JuddMcDonald's Australia LimitedSinclair Knight MerzCorporate Communication (United Kingdom)Centre or Leadership CommunicationISIS Group AustraliaAutoNexus
Hear rom our expertpanel o speakers:
Innovative tools  Collaborative social technologies  Internal crowdsourcing
 
tinyurl.com/intcommlinked@enterprisecomm
Book before11 Ja 2013
to receive ourearly bird discount
Leadig wi Ieral Commicaio:A Coma-Wide Iiiaive
One day connected orum with postorum workshops 
1314 February 2013, Rydges Melbourne
Utilising the organisation’s intranet
ó
Integrating new tools with traditional:
ó
incorporating social media with the intranet Tackling new internal communication challenges
ó
Dealing with resistance during changes and crisis
ó
 Postorum workshops
 Thursday, 14 February 2013
Workshop A: Communication in a Crisis: Keep Calm and Carrying on WalkingFacilitated by: Pamela Mounter, Principal, Corporate CommunicationWorkshop B: Translating Corporate Values into Employee BehavioursFacilitated by: Kate Messenger, Managing Director , Meme Partners
#intcomm
9th Annual Forum
We Listened: $995 plus gst to attend
 
CONNECTED FORUM -
 Wednesday, 13 February 2013
Leadig wi Ieral Commicaio
 
1314 February 2013, Rydges Melbourne
AGENDA
Although most organisations understand the importance o strategic communication with their customers only a ew organisations recognise the value o internal communication. Recent research shows that, alarmingly, almost hal o Australians workers are actively disengaged with their workplace!Senior managers oten overlook the act that sta are the most important stakeholder in the organisation and so ail to communicate eectively. Asuccessul internal communication practice can strengthen employee engagement, decrease absenteeism and sta turnover leading to increasedproductivity and proits. Employees are the best ambassadors o the brand and engaging with them to tell a positive story can be an essential actor ororganisational success and long term competitive advantage.In this twoday event, communicators with a mid to senior background can experience the latest developments in internal communication practice,explore new ways o maintaining employee engagement and trust during change, tackle the challenge o social media use and make the case or internalcommunication.
8:30 Registration and refreshments9:00 Chairperson's opening remarks
This session will include an introduction from the chairperson,and then delegates will have the opportunity to share their internalcommunication challenges and what they hope to get out of the day.
Lorri Lennon, Director,Centre for Leadership Communication,IABC Accredited Business Communicator (ABC), IABC Gold QuillExcellence Award winner, advisor, trainer and author.
9:30 International key note presentation
The wisdom of (internal) crowdsPrinciples of crowdsourcing
ó
The added internal communication value
ó
 Your experience
ó
Why it could work for you
ó
Why it may not work for you
ó
Tools and case histories
ó
The non-negotiables for your management
ó
 
Pamela Mounter  is a senior communication consultant with morethan 30 years’ experience in the corporate, academic and not-for  profit sectors. She is Principal of Corporate Communication anda Council member of the Chartered Institute of Public Relations(CIPR) in the UK.
10:15 Re-examining your organisation’s internal communication strategy
Conducting an organisational audit
ó
Understanding your audience to create an internal communication
ó
strategyConsidering your organisational culture and tailoring
ó
communication efforts
 
 Atika Fraval, Internal Communication Manager,ISIS Group Australia
11:00 Morning refreshments and networking
- tweet #intcomms 
11:15 Creating a centralised communication function to support a unifiedmessage
 Aligning internal communication goals with the organisational
ó
mission Aiming to build synergy and cohesion within staff members
ó
Encouraging a trusting and positive work culture
ó
Developing a unified internal, as well as external, organisational
ó
identity
 
 Jacqui Walford, Director of Marketing & Business Development,HLB Mann Judd
12:00 Dealing with resistance during changes and crisis in organisations
Dealing with negative culture and resistance during times of
ó
organisational changeBuilding a strong narrative to dispel any change challenge
ó
Relationship management: the importance of having good internal
ó
relationshipsKeeping staff and key stakeholders informed during major media
ó
crisesCommunicating at times of workplace upheaval or during times of
ó
changeRebuilding and adapting during leadership change
ó
 
 Jane Kneebone, Director, Corporate Affairs and Communications,Deloitte Touche Tohmatsu 
12:45 Business networking lunch
(let us know if you have any special dietary requirements 2 weeks prior to forum)
1:45 Successfully engaging disconnected employees with a new vision
Communicating across boundaries: the challenges of
ó
communicating to staff who are not office based nor have accessto emailsUnderstanding your audience and tailoring communications to suit
ó
Creating purpose beyond budget: good profit has meaning
ó
Driving positivity, resilience and optimism across the organisation
ó
Isis Abbott, National Marketing and Communications Manager, AutoNexus
2:30 Successfully utilising the organisation’s intranet for internalcommunication
Critical tool to convey organisational news and knowledge
ó
Encouraging collaboration through an engaging platform
ó
Promoting an internal social interaction
ó
 
Ron Christianson, Director, Corporate Communications,McDonald's Australia Limited
3:15 Afternoon refreshments and networking3:30 Tackling new internal communication challenge: maintaining socialknowledge
The use, benefits and challenges of social media use in
ó
organisationsCreating a community of practice to exchange organisational
ó
knowledge through new mediumsIntegrating new tools with traditional: incorporating social media
ó
with the intranetHighlighting the importance of quality corporate communication
ó
 
Kylie Cochrane, Global Practice Leader - Communication andStakeholder Engagement,Sinclair Knight Merz 
4:15 Concluding interactive discussion session:
What are the main drivers of effective employee engagement
ó
How do you measure its outcome?
ó
Take aways: what have you learned today? What lessons can you
ó
take back?What are the opportunities for improvement in your organisation?
ó
 
Facilitated by: Miranda Toumbourou,Change ManagementSpecialist, contracted at ANZ, BHP Billiton, DonKRC
4:45 Chairperson’s closing remarks and end of connected forum
 
POST- FORUM WORKSHOPS
Thursday, 14 February 2013
Registration: 9.00 amWorkshop starts: 9.30 amWorkshop ends: 12.30 pm
About the workshop:
Communication in a crisis is oten called managing a crisis. There is no such thing  you cannot manage a crisis. What you can do is manage thecommunication around it. This workshop will help delegates understand the crucial communication links they need to identiy and sustain well beorea crisis, the importance o aligning internal and external communication and the importance o regular training. It will also help discuss hownoninternet connected and shit workers can be inormed when the world around them has descended into chaos.
The workshop will explore:
Throw away the manual
ó
Understand who must be engaged within the organisation
ó
Tools
ó
What's the message and who delivers it?
ó
 Alignment with external communication
ó
Training
ó
Plan B
ó
About the workshop leader:
Kate Messenger is the managing director o employee engagement consultancy Meme Partners – helping people put moreinto and get more out o their jobs.Over the past 20 years Kate has helped engage customers and employees or nancial services brands Visa and the Westpac Group, technology companies such as Intel and Verizon Wireless, consumer brands like Coca Cola, property groups likeAMP Capital and Lend Lease, and hospitality businesses like Morgans Hotel Group and Starwood Hotels. Previously, she wasmanaging director or Ogilvy PR's Los Angeles and San Francisco oces and later executive director o brand development orFutureBrand in New York.Registration: 1.00 pmWorkshop starts: 1.30 pmWorkshop ends: 4.30 pm
About the workshop:
Most corporate or brand values are variations on similar themes: innovation, collaboration, respect, integrity, accountabilityFew people woulddisagree with any o these as abstract concepts, but what are employees really expected to do about them? How should these values actually shapetheir actions and decisions on a daytoday basis? Using real case studies and bestpractices, this workshop will allow participants to explore diferentinternal communication tactics, to engage employee teams in the corporate values and help them translate those values into new behaviours.
The workshop will explore:
Designing exercises to help teams internalise values
ó
Creating more compelling organisational updates, linking strategic objectives to concrete initiatives
ó
Demonstrating desired behaviours through shareable stories
ó
Supporting managers with toolkits to deliver consistent messages and develop action plans with staff
ó
Co-developing or crowd-sourcing decision filters and service standards with staff
ó
Maintaining momentum through reward and recognition
ó
AB
Translating Corporate Values into Employee BehavioursCommunication in a Crisis: Keep Calm and Carrying on Walking
About the workshop leader:
Pamela Mounter is a senior communication consultant with more than 30 years’ experience in the corporate, academic andnotor prot sectors. She is Principal o Corporate Communication and a Council member o the Chartered Institute o PublicRelations (CIPR) in the UK.She has managed communication or crises ranging rom bomb plots in Azerbaijan to 'mad cow' disease in the UK.

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->