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Published by Hina Arif

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Published by: Hina Arif on Nov 20, 2012
Copyright:Attribution Non-commercial

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07/14/2015

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#
2000 Universityof South AfricaAllrightsreservedPrintedandpublishedby theUniversityofSouth AfricaMuckleneuk,PretoriaMNM303-6/1/2000-20023B2
 
CONTENTS
FOREWORD
(iv)
PRODUCTDECISIONS öPART1
TOPIC 1 THE MEANING OF PRODUCTAND PRODUCTMANAGEMENT3TOPIC 2 PLANNINGFORPRODUCT MANAGEMENT 23TOPIC 3 NEW PRODUCTDEVELOPMENT 34TOPIC 4 PRODUCT STRATEGY 64TOPIC 5 MANAGING THE PRODUCT OVER ITS LIFECYCLE84TOPIC 6 MULTIPLEPRODUCT MANAGEMENT 96
PRICEDECISIONS öPARTII
TOPIC 7 PRICE ANDITSIMPORTANCE 104TOPIC 8 STEPSINTHE SETTINGOF PRICE 111
MNM303-6/1/2000±2002 III

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