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Holiday1112 Crosstabs.pdf

Holiday1112 Crosstabs.pdf

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Published by: jspector on Nov 20, 2012
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Siena College Research InstituteNovember 12-15, 18, 2012727 New York State ResidentsMOE +/- 3.6%
TotalMF18-3435-4950-6465+NYCSubsUpstYesNoCathJewishProtOther<$50K$50K-$100K$100K+WhiteAfr Amer/BlackLatinoYesNoDemRepInd/OtherVery excited
26% 24% 27% 41% 26% 15% 17% 26% 29% 24% 35% 20% 28% 28% 23% 27% 23% 29% 26% 25% 23% 37% 30% 23% 27% 22% 22%
Somewhat excited
41% 38% 44% 40% 45% 43% 37% 39% 41% 44% 40% 42% 44% 44% 40% 39% 37% 41% 46% 43% 47% 32% 42% 41% 44% 38% 46%
Not very excited
18% 19% 16% 10% 13% 25% 25% 18% 18% 17% 13% 20% 15% 14% 22% 16% 20% 15% 16% 18% 12% 19% 15% 19% 18% 22% 16%
Not at all excited
15% 19% 12% 8% 17% 17% 20% 17% 12% 15% 11% 18% 14% 13% 15% 18% 19% 15% 11% 14% 18% 12% 12% 17% 10% 18% 17%
Don't know
0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0%
Refused
0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
TotalMF18-3435-4950-6465+NYCSubsUpstYesNoCathJewishProtOther<$50K$50K-$100K$100K+WhiteAfr Amer/BlackLatinoYesNoDemRepInd/OtherMore money
13% 14% 11% 26% 12% 5% 4% 15% 11% 10% 15% 11% 10% 12% 11% 19% 15% 11% 13% 9% 20% 23% 12% 13% 14% 7% 14%
Less money
33% 29% 37% 27% 31% 43% 28% 37% 24% 33% 32% 33% 33% 14% 40% 29% 45% 32% 21% 30% 38% 38% 33% 33% 35% 33% 35%
About the same
53% 54% 51% 45% 57% 52% 63% 44% 65% 56% 51% 54% 57% 71% 47% 49% 39% 56% 64% 59% 40% 37% 54% 52% 50% 59% 50%
Don't know
2% 2% 1% 2% 1% 1% 3% 3% 0% 1% 1% 2% 1% 3% 1% 2% 1% 1% 2% 1% 2% 2% 1% 2% 2% 1% 1%
Refused
0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
TotalMF18-3435-4950-6465+NYCSubsUpstYesNoCathJewishProtOther<$50K$50K-$100K$100K+WhiteAfr Amer/BlackLatinoYesNoDemRepInd/OtherMore
15% 13% 16% 26% 11% 10% 9% 15% 13% 15% 20% 11% 11% 11% 16% 19% 16% 15% 17% 13% 16% 24% 14% 15% 22% 9% 13%
Fewer
16% 18% 15% 15% 15% 18% 15% 17% 18% 14% 14% 18% 15% 6% 21% 15% 19% 15% 13% 14% 26% 17% 16% 15% 13% 15% 19%
Same
67% 68% 67% 58% 71% 70% 74% 64% 67% 71% 64% 69% 72% 82% 61% 64% 61% 68% 70% 72% 53% 59% 67% 68% 64% 75% 67%
Don't know
2% 2% 2% 1% 3% 1% 2% 3% 2% 1% 2% 2% 2% 0% 1% 2% 4% 1% 0% 1% 3% 1% 2% 2% 1% 1% 1%
Refused
0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1%
TotalMF18-3435-4950-6465+NYCSubsUpstYesNoCathJewishProtOther<$50K$50K-$100K$100K+WhiteAfr Amer/BlackLatinoYesNoDemRepInd/OtherMore money
16% 19% 14% 31% 13% 8% 10% 21% 15% 12% 16% 17% 12% 11% 15% 26% 21% 12% 17% 12% 30% 28% 16% 16% 17% 12% 16%
Less money
25% 23% 26% 18% 28% 32% 20% 26% 17% 28% 25% 25% 24% 12% 29% 25% 30% 23% 19% 23% 23% 28% 24% 25% 24% 25% 23%
About the same
56% 55% 57% 49% 58% 59% 66% 50% 65% 58% 57% 55% 63% 77% 50% 48% 46% 62% 63% 64% 40% 39% 58% 56% 56% 62% 59%
Don't know
3% 3% 2% 2% 2% 1% 4% 3% 3% 1% 2% 3% 1% 0% 5% 0% 3% 3% 2% 1% 6% 4% 2% 3% 3% 1% 1%
Refused
0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1%
TotalMF18-3435-4950-6465+NYCSubsUpstYesNoCathJewishProtOther<$50K$50K-$100K$100K+WhiteAfr Amer/BlackLatinoYesNoDemRepInd/OtherBetter off 
23% 28% 19% 39% 24% 14% 14% 28% 22% 18% 23% 24% 20% 22% 22% 30% 20% 25% 31% 21% 31% 29% 20% 25% 26% 17% 22%
Worse off 
26% 23% 29% 17% 27% 37% 27% 24% 25% 30% 26% 26% 32% 12% 29% 18% 33% 28% 21% 28% 18% 27% 28% 26% 22% 39% 28%
About the same
50% 48% 51% 45% 49% 49% 59% 48% 51% 52% 50% 49% 47% 66% 48% 51% 47% 46% 48% 50% 51% 43% 51% 49% 52% 43% 49%
Don't know
0% 0% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Refused
1% 1% 1% 0% 0% 0% 0% 1% 2% 0% 1% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 1% 1% 1% 0% 1% 1%
Q1. As the holiday season begins would you say you are very excited, somewhat excited, not very excited or not at all excited about the upcoming holiday season?GenderAgeRegionChildren in ReligionIncomeEthnicityBelieve in SantaPartyQ2. Compared to last year, do you plan to spend more money on holiday gifts, less money or about the same?GenderAgeRegionChildren in ReligionIncomeEthnicityBelieve in SantaPartyQ3. Are you buying gifts for more, fewer or the same number of individuals as last year?GenderAgeRegionChildren in ReligionIncomeEthnicityBelieve in SantaPartyQ4. Per individual on your list, are you spending more money, less money or about the same as last year?GenderAgeRegionChildren in ReligionIncomeEthnicityBelieve in SantaPartyQ5. Compared to last holiday season, would you say that you are better off, worse off or about the same regarding your personal finances?GenderAgeRegionChildren in ReligionIncomeEthnicityBelieve in SantaParty
Holiday1112 Crosstabs 1 of 9
 
Siena College Research InstituteNovember 12-15, 18, 2012727 New York State ResidentsMOE +/- 3.6%
TotalMF18-3435-4950-6465+NYCSubsUpstYesNoCathJewishProtOther<$50K$50K-$100K$100K+WhiteAfr Amer/BlackLatinoYesNoDemRepInd/Other$0-$299
23% 22% 24% 24% 23% 21% 24% 28% 19% 20% 16% 29% 18% 17% 26% 29% 36% 17% 7% 18% 30% 28% 24% 23% 22% 12% 25%
$300-$399
10% 9% 11% 11% 7% 10% 13% 11% 9% 11% 9% 12% 8% 18% 13% 9% 16% 9% 6% 10% 7% 14% 7% 12% 12% 9% 7%
$400-$499
10% 10% 11% 7% 13% 12% 10% 9% 11% 12% 10% 11% 12% 16% 9% 7% 10% 12% 11% 12% 5% 13% 9% 11% 11% 15% 7%
$500-$599
14% 17% 12% 20% 11% 11% 11% 15% 15% 13% 15% 14% 12% 20% 14% 15% 13% 13% 16% 13% 15% 18% 13% 15% 14% 10% 22%
$600-$699
4% 3% 5% 4% 4% 5% 3% 4% 3% 6% 5% 3% 7% 0% 2% 3% 4% 4% 4% 5% 4% 1% 7% 2% 2% 6% 6%
$700-$799
3% 3% 3% 2% 4% 2% 5% 3% 7% 2% 4% 3% 3% 4% 2% 4% 1% 4% 5% 4% 4% 1% 4% 3% 4% 5% 0%
$800-$899
3% 3% 2% 3% 2% 4% 5% 2% 2% 5% 2% 3% 3% 2% 2% 4% 2% 4% 3% 4% 2% 0% 1% 4% 2% 4% 3%
$900-$999
3% 2% 4% 3% 3% 4% 2% 3% 2% 3% 3% 2% 3% 0% 2% 4% 3% 3% 3% 3% 4% 0% 3% 3% 3% 5% 2%
$1,000 or more
29% 30% 28% 26% 33% 31% 28% 26% 32% 30% 37% 23% 32% 23% 30% 24% 15% 34% 46% 31% 28% 24% 33% 26% 30% 33% 27%
TotalMF18-3435-4950-6465+NYCSubsUpstYesNoCathJewishProtOther<$50K$50K-$100K$100K+WhiteAfr Amer/BlackLatinoYesNoDemRepInd/OtherNone
43% 41% 45% 42% 38% 33% 65% 47% 40% 41% 36% 47% 47% 22% 45% 40% 63% 35% 19% 37% 55% 51% 48% 40% 43% 40% 36%
More than none but less than 25%
21% 20% 22% 17% 20% 32% 17% 19% 16% 26% 21% 20% 23% 28% 19% 18% 15% 30% 23% 23% 18% 17% 20% 21% 19% 27% 24%
25% to just under 50%
16% 17% 15% 11% 21% 20% 11% 14% 20% 15% 18% 14% 14% 19% 18% 15% 10% 16% 27% 19% 10% 8% 17% 15% 13% 19% 18%
50% to just under 75%
12% 14% 10% 14% 16% 10% 4% 9% 13% 14% 15% 10% 12% 5% 10% 17% 7% 12% 20% 14% 11% 8% 10% 13% 15% 10% 11%
75% to 100%
7% 7% 8% 15% 5% 5% 1% 11% 8% 3% 8% 7% 5% 26% 6% 9% 5% 7% 11% 7% 5% 14% 5% 9% 9% 4% 10%
Don't know
1% 1% 1% 1% 0% 1% 0% 1% 2% 0% 1% 1% 0% 0% 2% 1% 0% 0% 1% 0% 2% 2% 0% 1% 2% 1% 0%
Refused
0% 0% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 1%
TotalMF18-3435-4950-6465+NYCSubsUpstYesNoCathJewishProtOther<$50K$50K-$100K$100K+WhiteAfr Amer/BlackLatinoYesNoDemRepInd/OtherLower prices
12% 14% 11% 21% 8% 9% 12% 16% 13% 9% 16% 9% 8% 18% 13% 16% 19% 12% 8% 9% 14% 29% 13% 13% 15% 5% 7%
24 hour shopping
23% 23% 23% 13% 30% 27% 22% 22% 28% 21% 25% 21% 27% 35% 19% 17% 16% 24% 27% 26% 17% 10% 23% 23% 23% 28% 20%
Better selection
10% 9% 11% 15% 8% 9% 7% 11% 11% 9% 8% 12% 14% 12% 4% 10% 8% 15% 6% 10% 4% 11% 7% 12% 14% 7% 7%
Avoid crowds
30% 33% 28% 26% 29% 36% 28% 32% 29% 29% 26% 34% 33% 17% 35% 27% 27% 27% 38% 28% 48% 33% 26% 32% 33% 26% 34%
Real time price comparison
6% 7% 4% 6% 7% 4% 7% 4% 6% 8% 8% 4% 7% 7% 2% 9% 3% 6% 7% 7% 0% 10% 8% 5% 1% 12% 4%
Better customer service
0% 0% 1% 0% 0% 1% 3% 1% 1% 0% 0% 1% 0% 2% 0% 0% 0% 0% 1% 0% 0% 0% 0% 1% 0% 2% 1%
Item not sold in stores locally
13% 11% 16% 16% 13% 12% 16% 11% 5% 21% 13% 14% 8% 4% 19% 19% 20% 13% 8% 14% 15% 5% 17% 12% 11% 15% 18%
Other
3% 2% 4% 3% 4% 3% 1% 3% 3% 3% 3% 3% 3% 0% 5% 3% 5% 1% 3% 4% 3% 0% 3% 3% 2% 2% 7%
Don't know/Refused
1% 1% 2% 1% 2% 1% 3% 1% 4% 1% 2% 1% 0% 6% 3% 0% 2% 1% 2% 2% 0% 2% 2% 1% 1% 1% 2%
TotalMF18-3435-4950-6465+NYCSubsUpstYesNoCathJewishProtOther<$50K$50K-$100K$100K+WhiteAfr Amer/BlackLatinoYesNoDemRepInd/OtherPay now
84% 83% 84% 88% 86% 81% 80% 79% 85% 88% 86% 82% 85% 91% 81% 86% 79% 85% 91% 86% 80% 77% 81% 85% 82% 88% 87%
Pay later
12% 12% 11% 10% 11% 14% 14% 16% 10% 8% 11% 12% 12% 6% 13% 9% 14% 13% 8% 10% 11% 20% 15% 10% 13% 10% 10%
Don't know/Refused
5% 5% 5% 2% 3% 5% 6% 5% 5% 4% 3% 6% 3% 3% 6% 5% 7% 2% 2% 4% 9% 3% 4% 5% 5% 2% 3%
Q6. **What is the total amount of money you plan to spend on gifts during this holiday season?EthnicityBelieve in SantaPartyGenderAgeRegionQ7. What percentage of your holiday shopping is done online?GenderAgeRegionChildren in ReligionIncomeEthnicityBelieve in SantaPartyQ8. (If shopping online) What is the single most important reason you shop online?GenderAgeRegionChildren in ReligionIncomeEthnicityBelieve in SantaPartyQ9. As you plan your holiday spending, do you intend to pay for all your gifts and other spending in cash or as soon as the bill arrives, or do you plan to pay off your holiday spending over a period of time that could extend well into 2013?GenderAgeRegionChildren in ReligionIncomeEthnicityBelieve in SantaPartyChildren in ReligionIncome
** The results of this question are based only on those that answered with an amount (N=625). Margin of error for this question: +/-3.9%
Holiday1112 Crosstabs 2 of 9
 
Siena College Research InstituteNovember 12-15, 18, 2012727 New York State ResidentsMOE +/- 3.6%
TotalMF18-3435-4950-6465+NYCSubsUpstYesNoCathJewishProtOther<$50K$50K-$100K$100K+WhiteAfr Amer/BlackLatinoYesNoDemRepInd/OtherYes
28% 28% 28% 42% 27% 23% 18% 32% 28% 23% 26% 29% 24% 23% 27% 35% 29% 32% 24% 24% 40% 36% 30% 27% 28% 25% 31%
No
69% 70% 69% 55% 72% 75% 79% 64% 68% 76% 70% 69% 74% 71% 70% 63% 68% 66% 75% 74% 57% 61% 67% 71% 69% 74% 66%
Don't know/Refused
3% 2% 3% 3% 1% 2% 3% 4% 4% 1% 4% 2% 2% 5% 3% 1% 3% 1% 1% 2% 3% 3% 3% 3% 3% 1% 3%
TotalMF18-3435-4950-6465+NYCSubsUpstYesNoCathJewishProtOther<$50K$50K-$100K$100K+WhiteAfr Amer/BlackLatinoYesNoDemRepInd/OtherNegative
32% 33% 31% 23% 33% 39% 33% 30% 32% 35% 30% 33% 35% 15% 33% 29% 36% 33% 23% 32% 18% 39% 32% 32% 23% 49% 34%
Positive
10% 10% 9% 13% 9% 7% 7% 14% 10% 4% 12% 8% 9% 3% 8% 13% 11% 9% 9% 6% 14% 15% 10% 9% 13% 2% 5%
No effect
57% 56% 59% 62% 57% 53% 58% 55% 57% 60% 56% 58% 55% 82% 56% 57% 51% 57% 67% 61% 66% 41% 56% 58% 62% 48% 60%
Don't know/Refused
1% 2% 1% 2% 1% 1% 3% 2% 1% 2% 2% 1% 1% 0% 3% 0% 2% 1% 1% 1% 1% 5% 3% 1% 2% 2% 0%
TotalMF18-3435-4950-6465+NYCSubsUpstYesNoCathJewishProtOther<$50K$50K-$100K$100K+WhiteAfr Amer/BlackLatinoYesNoDemRepInd/OtherYes
19% 21% 17% 23% 27% 16% 7% 17% 17% 23% 27% 14% 15% 21% 19% 25% 18% 22% 20% 16% 27% 23% 20% 19% 20% 18% 19%
No
76% 74% 78% 73% 69% 80% 89% 76% 80% 74% 68% 81% 80% 74% 76% 71% 77% 74% 76% 81% 68% 68% 74% 77% 75% 80% 78%
Sometimes
4% 4% 4% 4% 4% 4% 4% 6% 3% 3% 3% 5% 4% 5% 4% 4% 4% 4% 3% 3% 5% 8% 5% 4% 5% 3% 4%
Don't know/Refused
0% 0% 0% 1% 1% 0% 0% 1% 0% 0% 1% 0% 1% 0% 0% 1% 1% 0% 1% 0% 0% 2% 1% 0% 1% 0% 0%
TotalMF18-3435-4950-6465+NYCSubsUpstYesNoCathJewishProtOther<$50K$50K-$100K$100K+WhiteAfr Amer/BlackLatinoYesNoDemRepInd/OtherYes
23% 26% 21% 32% 29% 18% 9% 26% 18% 22% 31% 18% 20% 12% 21% 34% 23% 25% 26% 18% 32% 37% 23% 23% 25% 22% 19%
No
69% 64% 73% 58% 62% 77% 83% 65% 74% 70% 62% 73% 73% 74% 72% 59% 67% 68% 69% 75% 60% 50% 69% 69% 69% 72% 73%
Maybe
7% 9% 5% 9% 7% 4% 6% 6% 6% 8% 6% 8% 6% 13% 6% 7% 9% 6% 3% 6% 6% 11% 6% 7% 6% 5% 7%
Don't know/Refused
1% 1% 2% 1% 1% 1% 2% 2% 2% 0% 2% 1% 1% 2% 2% 1% 1% 1% 2% 1% 2% 2% 2% 1% 1% 1% 1%
TotalMF18-3435-4950-6465+NYCSubsUpstYesNoCathJewishProtOther<$50K$50K-$100K$100K+WhiteAfr Amer/BlackLatinoYesNoDemRepInd/OtherMore than 75%
10% 10% 11% 10% 9% 10% 7% 9% 8% 12% 15% 6% 13% 0% 10% 10% 18% 4% 7% 7% 10% 18% 14% 8% 13% 8% 8%
Between 50 and 75%
21% 19% 25% 21% 23% 21% 23% 24% 21% 19% 25% 18% 16% 15% 25% 26% 25% 22% 15% 14% 42% 16% 22% 22% 20% 28% 10%
More than 25% but less than 50%
31% 27% 37% 37% 27% 28% 30% 32% 33% 30% 27% 35% 32% 16% 32% 33% 30% 36% 31% 32% 25% 30% 34% 31% 29% 27% 34%
Less than 25%
34% 42% 23% 30% 37% 37% 34% 32% 36% 35% 30% 38% 38% 70% 30% 28% 25% 32% 44% 43% 20% 33% 28% 35% 36% 36% 43%
Don't know/Refused
3% 3% 4% 2% 4% 4% 7% 3% 2% 4% 4% 3% 2% 0% 3% 2% 2% 6% 3% 3% 3% 2% 3% 3% 2% 1% 6%
TotalMF18-3435-4950-6465+NYCSubsUpstYesNoCathJewishProtOther<$50K$50K-$100K$100K+WhiteAfr Amer/BlackLatinoYesNoDemRepInd/OtherShould
38% 38% 37% 55% 36% 31% 22% 48% 39% 23% 42% 36% 25% 57% 39% 49% 41% 37% 37% 28% 61% 41% 33% 40% 41% 22% 32%
Should not
54% 53% 55% 43% 51% 59% 69% 42% 59% 69% 50% 56% 67% 31% 52% 45% 51% 59% 50% 62% 32% 52% 59% 51% 52% 70% 64%
Don't know/Refused
8% 9% 8% 1% 13% 10% 10% 10% 2% 8% 8% 9% 8% 12% 9% 6% 8% 4% 13% 10% 7% 6% 8% 9% 7% 9% 4%
Q10. Do you plan to purchase a gift for yourself this holiday season?GenderAgeRegionChildren in ReligionIncomeEthnicityBelieve in SantaPartyQ11. Do you believe the current state of the economy will have a negative effect on your holiday spending plans, a positive effect or no effect at all?GenderAgeRegionChildren in ReligionIncomeEthnicityBelieve in SantaPartyQ12. Do you normally shop on Black Friday, that is, the Friday after Thanksgiving?GenderAgeRegionChildren in ReligionIncomeEthnicityBelieve in SantaPartyQ13. Will you be shopping on the Friday after Thanksgiving this year?GenderAgeRegionChildren in ReligionIncomeEthnicityBelieve in SantaPartyQ14. (If definitely or possibly shopping on Black Friday this year) About what percentage of your holiday shopping do you expect to complete on that day?GenderAgeRegionChildren in ReligionIncomeEthnicityBelieve in SantaPartyQ15. **This year some large retailers have announced that they will expand the Black Friday shopping by opening on Thanksgiving night around 8 or 9 pm. Do you think retailers should or should not be open to shoppers on Thanksgiving night?GenderAgeRegionChildren in ReligionIncomeEthnicityBelieve in SantaParty
** N=446 MOE +/- 4.6%
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