Tis book is a practical guide to a big idea about innovation. It’s an ideawith roots in modern neuroscience, classical military strategy, and Asianphilosophy, and it’s played a part in countless cases o creative innovation inbusiness and other elds. Over the past decade, I've explained the idea in aseries o books and articles, and I've taught the idea to thousands o gradu-ate students and executives in courses at Columbia Business School andin sessions at companies around the world. Tis book oers a method toapply the idea, in a orm that any innovator can learn and use, without any advanced training in business or economics or any other technical eld.All you need is a passion or ideas and a desire to put them into action orpersonal and proessional ulllment. You can use this method as an indi- vidual, in a team, or throughout your organization.Te idea is
. It solves the problem o innovation, not just or designing new products but or coming up with creative ideas orstrategy at any level: the overall company, a division, a team, or just your-sel. It applies to businesses, government agencies, nonprots, and yourown career and personal development. In all kinds o strategy, you alwaysneed a creative idea to some degree because the world around you is alwayschanging, so the uture is never exactly the same as the past. Your strategy must change to keep up with the times. But how should it change, exactly?