Professional Documents
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We at Pepsi believe we have a great opportunity to influence loyal sports fans by partnering with Colorado University Athletics. College students are making decisions regarding what brands they trust and we feel this is a great opportunity to grow our business and support Colorado Athletics. -Chris Harr, VPGM at Pepsi Bottling Company
122
*Millions of fans
85
11.37
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10.35
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7.82
40 5.33
7.15
38
*Millions of Fans
PA S S I O N & L O YA LT Y
Source: SportsBusiness Journal; The Marketing Arms Sports Property Index, 2012
FACTS ABOUT COLLEGE SPORTS FANS: 43% of the country follows college sports! Over 100 million fans attended a college sports event in the 2010-11! 20% more likely to be a college graduate and have income of $100K or more! 9% more likely to own a home! 23% more likely to be males!
Sex: 40% Female 60% Male Age: 12% Age18-24 17% Age 25-34 18% Age 35-44 20% Age 45-54 16% Age 55-64 17% Age 65+
Income: 26% $100K+ 16% $75K-$99K 18% $50 - $74K 40% $0 - $49K Education: 33% College Grad 61% HS Grad/Some College Married: 59% Married Home Owner: 73% own their residence # of Children in Home: 30% 1 or 2 8% 3 or more
A fan is an adult 18+ who has watched, attended or listened to a game in the last 12 months
COLLEGE PROFILE:
SPORTS
ATTENDEE
DEMO
FACTS ABOUT COLLEGE SPORTS ATTENDEES:! Over 100 million fans attended a college sports event in the 2010-11! 51% more likely to be a college graduate! 57% more likely to have income of $100K or more! 11% more likely to own a home! 41% more likely to be adults 18 - 24!
Sex: 40% Female 60% Male Age: 17% Age18-24 19% Age 25-34 19% Age 35-44 20% Age 45-54 14% Age 55-64 10% Age 65+
Income: 34% $100K+ 18% $75K-$99K 17% $50 - $74K 31% $0 - $49K Education: 41% College Grad 54% HS Grad/Some College Married: 59% Married Home Owner: 75% own their residence # of Children in Home: 33% 1 or 2 9% 3 or more
An attendee is an adult 18+ who has attended a game in the last 12 months
COLLEGE PROFILE:
SPORTS
LISTENERS
DEMO
FACTS ABOUT COLLEGE SPORTS LISTENERS: 10% of the country follows college sports on the radio! 19% more likely to be adults 35 - 54! 41% more likely to be a college graduate and have income of $100K or more! 15% more likely to own a home! 12% more likely to have 1-2 children living at home! 18% more likely to be married!
Sex: 32% Female 68% Male Age: 11% Age18-24 19% Age 25-34 21% Age 35-44 22% Age 45-54 15% Age 55-64 11% Age 65+
Income: 30% $100K+ 19% $75K-$99K 18% $50 - $74K 33% $0 - $49K Education: 38% College Grad 57% HS Grad/Some College Married: 65% Married Home Owner: 77% own their residence # of Children in Home: 34% 1 or 2 9% 3 or more
An listener is an adult 18+ who has listened a game in the last 12 months
COLLEGE PROFILE:
SPORTS
LISTENERS
DEMO
COLLEGE
SPORTS
Sex: 32% Female 68% Male Age: 11% Age18-24 19% Age 25-34 21% Age 35-44 22% Age 45-54 15% Age 55-64 11% Age 65+
Income: 30% $100K+ 19% $75K-$99K 18% $50 - $74K 33% $0 - $49K Education: 38% College Grad 57% HS Grad/Some College Married: 65% Married Home Owner: 77% own their residence # of Children in Home: 34% 1 or 2 9% 3 or more
16% of the men 25 -54 follow college sports on the radio! 41% more likely to be a college graduate and have income of $100K or more! 15% more likely to own a home! 12% more likely to have 1-2 children living at home! 18% more likely to be married!
An listener is an adult 18+ who has listened a game in the last 12 months