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Social Customer Experience Why it Matters, What it Means for your Brand

Social Customer Experience Why it Matters, What it Means for your Brand

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Published by Lithium

As more consumers become more social, brands are increasingly shifting their attention to the social customer experience— the collection of open, transparent, peer-to-peer exchanges that happen in online communities and social networks. Those who are rising to the challenge of social media are building social customer experiences that engage and enlist the power of the crowd to drive real business outcomes. They’re solving enormous business problems like the cost of scaling support, and creating new opportunities like building demand and influence through social channels. Above all, they’re getting closer to their customers.

As more consumers become more social, brands are increasingly shifting their attention to the social customer experience— the collection of open, transparent, peer-to-peer exchanges that happen in online communities and social networks. Those who are rising to the challenge of social media are building social customer experiences that engage and enlist the power of the crowd to drive real business outcomes. They’re solving enormous business problems like the cost of scaling support, and creating new opportunities like building demand and influence through social channels. Above all, they’re getting closer to their customers.

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Published by: Lithium on Nov 21, 2012
Copyright:Traditional Copyright: All rights reserved

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09/17/2013

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