Reykjavik has grown rapidly over the last century. Factors including vast amounts of land and small population has meant the city has notdeveloped a highly dense urban grain but spread, leading to an interesting permeability.This permeability is both physical and visual. Many blocks within the city cannot be moved through but still seen into and across.Physical permeations are often incidental routes and inactive spaces caused by car parks, derelict land or unclaimed space around buildings. This space, although giving the appearance of neglect is characteristic and key to the city obtaining character through the scale of contextand uses such as protection from changing weather fronts. Despite the uses and characteristics created by these spaces, their remains strongactive frontages to blocks and neglected or private cores which could be utilised and defined through the use of programmatic functionwithin the block as well as on the front instead of succumbing to the increasing practice of replacing an entire block as an entire construc-tion destroying the urban characteristics.This Thesis sets about exploring and changing the character and atmosphere of the incidental, accidental and inactive spacethrough the exploration of densification using a building and programme insertion that are deliberate definers of space through the physicalmanifestation and active function of programme. This programme, after much exploration, became the Icelandic Fashion Council Institute. Itis run by, and for, Icelandic fashion designers. The goal of the institute is to join Icelandic fashion designers in a tight knit community andsupport their creativity and business adventures. One of the main concerns of the institute is to enlighten the public on the importance offashion design and its fast growing business nationally and internationally, becoming a major international contributor to the fashion scenewithin the last 4 years.