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5871838 Public Relations Management

5871838 Public Relations Management

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Published by Vinod Waghela

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Published by: Vinod Waghela on Nov 21, 2012
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12/04/2012

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 RELATIONS MANAGEMENT(PRM)
FRIDAY, 1.30 – 4.15
STUDY PROGRAM OF PUBLICRELATIONS FACULTY OFCOMMUNICATIONS
 
What is Public Relations ?
“The discipline which looks after the reputation, with the aim of earning understanding and support, and influencing opinionand behaviour. It is the planned and sustained effort to establishand maintain goodwill and mutual understanding between anorganisation and its publics “.
(TheInstitute of Public Relations,London, UK)
 
Public Relations & ReputationManagement
Of all the elements of the communicationsmix, Public Relations is the hardest to define.Many different definitions have beensuggested by practitioners and academicsalike
However, Public Relations has, ratherironically, suffered from ‘
an identity crisis
’. Asearch through marketing literature will revealdozens of different definitions, some placingemphasis on its role in media relations, othersoffering a much wider perspective.

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