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PreneurCast 079: Conversation with Robert Greene

PreneurCast 079: Conversation with Robert Greene

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To download this transcript or to listen to the entire episode, visit: http://www.preneurmedia.tv. Pete recently got early access to Mastery, the new book from Robert Greene, author of 48 Laws of Power, The 33 Strategies of War and The 50th Law – This week he talks with Robert about the new book, and the paths people take to become a master. Make sure you visit Robert’s blog at http://powerseductionandwar.com – there are some pre-order bonuses for the book

To download this transcript or to listen to the entire episode, visit: http://www.preneurmedia.tv. Pete recently got early access to Mastery, the new book from Robert Greene, author of 48 Laws of Power, The 33 Strategies of War and The 50th Law – This week he talks with Robert about the new book, and the paths people take to become a master. Make sure you visit Robert’s blog at http://powerseductionandwar.com – there are some pre-order bonuses for the book

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09/17/2013

 
 Entrepreneurship | Business | Internet Marketing | ProductivityPete Williams + Dom Goucher 
www.PreneurMedia.tv
1 of 17
EPISODE 079:CONVERSATION WITH ROBERT GREENE
Dom Goucher:
Hi, Dom here, and welcome tothis week's edition of PreneurCast. Recently, Pete gotearly access to a copy of 
,the new book fromRobert Greene, author of 
The 48 Laws of Power 
,
The Art of Seduction 
,
The 33 Strategies of War 
, and
The 50th Law 
, withrapper 50 Cent.You might remember we'vementioned a few of these upbefore on the PreneurCast.Now, this new book is abouthow to become a master of aparticular skill or area, and wehave a recording for you of aconversation Pete had withRobert about the new book, andthe path people take to becomea master.If you want to become at greatat something in your life or inbusiness, you should listen in
and pick up a copy of the bookwhen it's released soon. Andmake sure you visit Robert'sblog over at
 because if you get there beforethe book's released, there aresome pre-order bonuses if youorder through that site.
[Pete's interview with Robert starts]Pete Williams:
Robert, thank you so much for your time today. I reallyappreciate it.
Robert Greene:
Oh, thank you, Pete. Mypleasure.
Pete:
I've really loved your earlier books
The 48 Laws of Power 
 and
The Art of Seduction,
andparticularly the 50 Cent book,which was really cool. We mighttouch on that a little bit later. Butobviously, the whole context of today's conversation is about
Mastery 
, the new book, which is
 
 
Episode 079 | Conversation with Robert Greenewww.PreneurMedia.tv
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very exciting.
Robert:
Yes, I consider it in some ways sort of the synthesis of all of my four previousbooks, which deal, in one way or another, with various forms of power; and I'mcalling this the ultimate form of power 
when you've mastered your field.You have a kind of creative spirit and an intuitive grasp of the field that no matter what you do, no matter where you're thrown, you're going to figure out how to solveproblems and come up with interesting ideas; so this is sort of the ultimate book inthe series.
Pete:
Yeah, absolutely
and I've really enjoyed it. I was able to get a prerelease copyand have thoroughly enjoyed what I've read. I guess to give some context to alistener who wouldn't have heard about
Mastery 
yet, given that it's only coming outin the next couple of days, what's the book about in an overall frame, to set theframe for this conversation?
Robert:
Well, I'm trying to debunk theidea that, among other things,success or genius or anythinglike that has to do withsomething you're born with. Likethere's a genetic component, or people have actual gifts, or they're just lucky. I want toshow, very, very clearly, that tomaster a field, to gain the kind of power that a Da Vinci has or anEinstein, or a Steve Jobs, or whomever; you have to gothrough a process. A process that I can explain in detail that entails a lot of work and effort, hours of practice, but has an incredible pay-off, which is
Mastery 
. So, I'm going to show youin six clear chapters, with anintroduction, this process; andthe chapters move sequentiallythrough time, more or less;taking you from the first stepswhen you must look at yourself and look at the skills and thenatural inclinations you havetowards particular subjects. And then moving you throughthe various parts of what I callthe 'apprenticeship phase,'which we all go through, andwhich is, I think, the key, thefoundation for all future success.I end up in the final chapterstalking about the creative phaseyou then enter when you havespent several years goingthrough this. And then finally,mastery. That's basically howthe book is structured.
Pete:
And you mentioned the word'process,' which is somethingthat I really took away from the book. Compared to your other books where they've
 
 
Episode 079 | Conversation with Robert Greenewww.PreneurMedia.tv
3 of 17
been more fragmented, in terms of 
The 48 Laws of Power 
it's an amazing book,and 48 distinct, separate, almost essays you could kind of call them.They're not necessarily interlinked or a process to gain power. Whereas, in thisbook, you're going into the process of making it a process. Was there a consciousdecision for that as opposed to other books you've done?
Robert:
Well, the only other book that isactually similar is the 2nd half of 
The Art of Seduction 
. In
The Art of Seduction 
, I take essentially24
I guess you could call themseduction strategies, but they'reorganized sequentially fromwhen you first meet this personyou're going to seduce to thevery end.But this was a very consciousdecision for this book becauseyou can't divorce the actual process and the time element from the goal from whatthis book is about, which is mastery. And I make it really clear with examples, likeMozart or Albert Einstein, the examples that people often choose to show someonewho was born a genius.I make it very clear that, no, Ican explain to you the processthat they went through, that wetalk about. Ten thousand is kindof a legendary number, and it'sactually very true and veryinteresting. It's easy todemonstrate that by the age of 16, Mozart had gone through his10,000 hours; that Einstein, bythe time he came up with histheory of relativity at the age of 26, had definitely gone throughhis 10,000 hours and more.It is a process; and no matter if it's some incredible genius or it's somebody workingas an entrepreneur, you're going to be going through an apprenticeship phase. Youare the product of the amount of hours and practice and skill that you have built up.There's no kind of shortcuts to this mastery and to success.
Pete:
I think 'apprenticeship' is aperfect word for it, and I reallywant to talk about that in amoment. But the 10,000 hoursthing is something that you'reprobably going to get a lot
throughout the promotion of thebook and just the conversationaround the book, thecomparison to Gladwell's
Outliers 
.What's your take to people who
maybe read that book and think, “Oh, how is this different?”
How do you separatewhat you're writing about
I'll give you my idea and my takeaway in a moment.What's your way to verbalize the differences between the two books?

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