Episode 079 | Conversation with Robert Greenewww.PreneurMedia.tv
2 of 17
Yes, I consider it in some ways sort of the synthesis of all of my four previousbooks, which deal, in one way or another, with various forms of power; and I'mcalling this the ultimate form of power
when you've mastered your field.You have a kind of creative spirit and an intuitive grasp of the field that no matter what you do, no matter where you're thrown, you're going to figure out how to solveproblems and come up with interesting ideas; so this is sort of the ultimate book inthe series.
and I've really enjoyed it. I was able to get a prerelease copyand have thoroughly enjoyed what I've read. I guess to give some context to alistener who wouldn't have heard about
yet, given that it's only coming outin the next couple of days, what's the book about in an overall frame, to set theframe for this conversation?
Well, I'm trying to debunk theidea that, among other things,success or genius or anythinglike that has to do withsomething you're born with. Likethere's a genetic component, or people have actual gifts, or they're just lucky. I want toshow, very, very clearly, that tomaster a field, to gain the kind of power that a Da Vinci has or anEinstein, or a Steve Jobs, or whomever; you have to gothrough a process. A process that I can explain in detail that entails a lot of work and effort, hours of practice, but has an incredible pay-off, which is
. So, I'm going to show youin six clear chapters, with anintroduction, this process; andthe chapters move sequentiallythrough time, more or less;taking you from the first stepswhen you must look at yourself and look at the skills and thenatural inclinations you havetowards particular subjects. And then moving you throughthe various parts of what I callthe 'apprenticeship phase,'which we all go through, andwhich is, I think, the key, thefoundation for all future success.I end up in the final chapterstalking about the creative phaseyou then enter when you havespent several years goingthrough this. And then finally,mastery. That's basically howthe book is structured.
And you mentioned the word'process,' which is somethingthat I really took away from the book. Compared to your other books where they've