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  • Brinjal

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    Mithra Parameswaran
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    Father's land in A n N Medium sized brinjal - Segunda Bt brinjal consumption reduced 2008 - 09 Health conscious society demand forecast According to Nobel prize study Avg 100 gms consumption every week reduces haert attacks and kidney failure Population - 2,45,000 people (4 islands) Weekly demand - 24,500 kgs 5 acres = 25,000 kgs 4 segments - 1. Acres / segment Assumptions Problems faced Perishability Producer consumer communication mismatch

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    Father's land in A n N Medium sized brinjal - Segunda Bt brinjal consumption reduced 2008 - 09 Health conscious society demand forecast According to Nobel prize study Avg 100 gms consumption every week reduces haert attacks and kidney failure Population - 2,45,000 people (4 islands) Weekly demand - 24,500 kgs 5 acres = 25,000 kgs 4 segments - 1. Acres / segment Assumptions Problems faced Perishability Producer consumer communication mismatch

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views10 pages

    Brinjal

    Uploaded by

    Mithra Parameswaran
    Father's land in A n N Medium sized brinjal - Segunda Bt brinjal consumption reduced 2008 - 09 Health conscious society demand forecast According to Nobel prize study Avg 100 gms consumption every week reduces haert attacks and kidney failure Population - 2,45,000 people (4 islands) Weekly demand - 24,500 kgs 5 acres = 25,000 kgs 4 segments - 1. Acres / segment Assumptions Problems faced Perishability Producer consumer communication mismatch

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Fathers land in A n N Medium sized brinjal - Segunda

    Bt brinjal Consumption reduced 2008 09 Health conscious society

    Demand forecast
    According to Nobel prize study Avg 100 gms consumption every week reduces haert attacks and kidney failure Population 2,45,000 people (4 islands) Weekly demand 24,500 kgs 5 acres = 25,000 kgs 4 segments 1.25 acres/segment

    Assumptions

    Problems faced
    Perishability Producer consumer communication mismatch

    Total Land and output


    Harvested once in 2 3 days 1 kg 8 pieces

    Transportation cost Ferry charges (tie up with Ferry services) Distribution ( 2 distributors appointed) Cultivation charges

    Target Location North Bay, Port Blair, Car Nicobar, South Andaman Preferably in super markets with cold storage system to reduce perishability To restaurants and hotels (Tourism)

    1-15 kgs Re. 1 15 20 kgs 95 paise 20 kgs and above 90 paise


    Distribution
    14%

    Restaurants & Hotels 25% 61% Super markets Others

    Channel of distribution

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