Given the growing attention paid by the public, policy-makers and media publications to the role of“brain exercise” as one of the main pillars of Brain Fitness, we are pleased to announce the Sharp-Brains series of in-depth interviews with 11 (and counting) leading neuroscientists and practitionersworldwide.So far, we have only scratched the surface of what science-based structured mental exercise cando for brain health and productivity. We are now witnessing the birth of a new industry that crossestraditional sector boundaries and that may help millions of people of all ages understand, assess andtrain their brains, harnessing the growing research about neurogenesis (the creation of new neurons),neuroplasticity (the ability of the brain to rewire itself through experience), cognitive training and emo-tional regulation.Please reﬂect on the implications for the ﬁelds of Health, Education, Corporate Training and Gamingthat result from the debuking of the following 10 Brain Fitness Myths. I encourage reading the full in-terviews that follow: they guarantee a supply of good mental stimulation, at the very least.Please feel free to contact us with any suggestions. We want to hear from you.Best regards,
CEO & Co-Founder, SharpBrains
SharpBrains is the leading science-based information portal, market research and consulting ﬁrm that helps individuals,companies and institutions navigate brain health and exercise information, products and services.