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10 Brain Fitness Myths Debunked

10 Brain Fitness Myths Debunked

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Comprehensive collection of interviews with prominent brain scientists to help debunk 10 common myths around brain health and fitness.
Comprehensive collection of interviews with prominent brain scientists to help debunk 10 common myths around brain health and fitness.

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Published by: SharpBrains Market Research on Jan 27, 2009
Copyright:Attribution Non-commercial No-derivs

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07/05/2013

 
11 SHARP BRAINSDEBUNK 10 MYTHS ON THE SCIENCE BEHINDTHE NASCENT BRAIN FITNESS INDUSTRY
November 2007
 
 TABLE OF CONTENTS
I. IntroductionII. 10 Myths DebunkedIII. 11 In-Depth Interviews
 
a. Build Your Cognitive Reserve-Dr. Yaakov Stern...................................... ......................4 b. Exercise Your Brain with-Dr. Elkhonon Goldberg..........................................................8c. Cognitive Training for ADD/ADHD-Prof. David Rabiner................................................12 d. Train Your Brain to Think Like a Thin Person - Judith Beck ........................................15 e. Learning, Teaching and Changing Brains-Dr. James Zull............................................19f. Working Memory Training and Schools of the Future- Dr. Arthur Lavin......................22 g. Cognitive Simulations to Develop Mental Muscles- Prof. Daniel Gopher...................26 h. Enhancing Performance of Traders -Prof. Brett N. Steenbarger..................................32 i. Training Attentional Control, and Development Trajectories-Dr. Bradley Gibson.......36  j. Cogmed video game for Working Memory Training-Dr. Torkel Klingberg....................39k. “Brain Training and “Brain-ism” in Japan”-Go Hirano...................................................41
IV. Glossary 
 
I. INTRODUCTION
Given the growing attention paid by the public, policy-makers and media publications to the role of“brain exercise” as one of the main pillars of Brain Fitness, we are pleased to announce the Sharp-Brains series of in-depth interviews with 11 (and counting) leading neuroscientists and practitionersworldwide.So far, we have only scratched the surface of what science-based structured mental exercise cando for brain health and productivity. We are now witnessing the birth of a new industry that crossestraditional sector boundaries and that may help millions of people of all ages understand, assess andtrain their brains, harnessing the growing research about neurogenesis (the creation of new neurons),neuroplasticity (the ability of the brain to rewire itself through experience), cognitive training and emo-tional regulation.Please reflect on the implications for the fields of Health, Education, Corporate Training and Gamingthat result from the debuking of the following 10 Brain Fitness Myths. I encourage reading the full in-terviews that follow: they guarantee a supply of good mental stimulation, at the very least.Please feel free to contact us with any suggestions. We want to hear from you.Best regards, 
 Alvaro Fernandez
 
CEO & Co-Founder, SharpBrains
 
SharpBrains is the leading science-based information portal, market research and consulting firm that helps individuals,companies and institutions navigate brain health and exercise information, products and services.

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