marketing activities), and most importantly, automate those marketing and communication activities onconcrete marketing sequences that could run in autopilot, (also known as marketing sequences). Theoverall goals are to find, attract and win new clients, nurture and retain those the company alreadyhas, entice former clients back into the fold, and reduce the costs of marketing and client service. Once simply a label for a category of software tools, today, it generally denotes a company-widebusiness strategy embracing all client-facing departments and even beyond. When an implementationis effective, people, processes, and technology work in synergy to increase profitability, and reduceoperational costs.
he Ethics, Laws and Tips to Success with Email Marketing
A customer recently requested that an article about email marketing,the ethics behind it, what to watch out for, etc. be written. Emailmarketing is a topic we've covered frequently over the years so nowis a great opportunity to revisit that topic to make it relevant fortoday (and another chance to prove that we usually listen to whatour customers want)! So here you go, an article about emailmarketing, the ethics behind it and what to watch out for, etc.Enhanced brand awareness, improved company credibility andincreased sales are a few things that can be accomplished whenusing email marketing properly. When not used properly, just theopposite can occur such as inconsistent brand identity, damagedcompany credibility, reduced sales and even legal problems. Toobtain the benefits of email marketing and avoid the pitfalls, hereare 8 tips to email marketing success.
1) Brand Consistency
When it comes to branding, consistency is the key to success. Whenit comes to email marketing, your messages need to be consistentwith your brand. How many times have you received an emailmarketing message that doesn't have the same look, feel andconsistency with the brand from which you received the message?It's often overlooked as businesses will rush into email marketingwithout understanding that this is just another way to deliver yourbrand message. While your email messages don't have to look