15 Foolproof Ideas for Promoting Your Company
Every successful company uses some sort of promotion to inuence cer
- tain audiences - usually customers or prospects - by informing or persuad-ing them. Reasons for promoting a business include: increasing visibility, add-ing credibility to you or your company, enhancing or improving your image,and bringing in new business. The following cost-effective, easy-to-executeideas have the power to increase sales in a way conventional advertising
cannot. The key is to nd the methods that are appropriate for your busi
-ness, marketplace, and professional style.
As one example, a cookware store decided to spon-sor cooking contests. After sending out a press release announcinga competition for the best cookie or chocolate cake, a mailing wentout to the store’s customers soliciting entries. Food editors, profes-sional chefs, and cooking teachers were invited to be judges. Both thewinners and the winning recipes were publicized. Essay and designcontests are also possibilities, such as a furniture store establishing a
prize for student furniture design. Pie eating, pancake ipping, oyster
shucking, and grape stomping contests make sense for restaurants.Dentists can hold smile contests, while video rental stores can stagemovie trivia quizzes.
Another good way to promote, particularly for brokers, banks, and business consultants, is through newsletters. They
demonstrate how much you know about your eld and do it in a
low-key, informative way. They help keep your company high in theconsciousness of your prospects.
Demonstrations are an option to attractpeople to your place of business, show them how to best use your
product, and establish your credibility. A retail-wholesale sh outlet
holds cooking demonstrations twice a week, featuring a different res- taurant chef each time and attracting substantial crowds. Recipe cardsare even given out. Wallpaper demonstrations, fashion shows, gift
wrapping, renishing, and computer demonstrations have all worked
well for retailers selling products associated with them.