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Project ReportOn“Study of a Service Organization”
STUDY OF SERVICE DELIVERY, IDENTIFICATION OF KEY ISSUES &CRITICAL EVALUATION OF
Subject: - “SERVICE MARKETING”Submitted to“Prof. Rajiv Kumra”
INDIAN INSTITUTE OF MANAGEMENT INDORE
Name of the team: Hyderabad Nawabi’s
Name of the Students
Bindu RathoreRajeshwar TanikellaGelvi KiranManoj KumarSamrat Navneet
 
 
Acknowledgement:
We would like to thank
Prof. Rajeev Kumra
, Faculty, Services Marketing, IIM Indore, forgiving us an opportunity to do the project on Services Marketing. We would also like tothank Mr.
Abhay Deshpnade ,CEO, Reasoning global e Applicatrions ltd,Hyderabad
, forspending his valuable time and giving us valuable insights on Reasoning , Key 2webitechand Internet Marketing Industry as a whole.
 
 
Table of Contents
1. Objective
........................................................................... 4
 
2. Methods used for study:
.......................................................... 5
 
3. Introduction- About Reasoning Global e Applications ltd.
....................... 6
 
4. Identification of Need & Opportunity
............................................ 8
 
6. Proposed Strategy or Plan
....................................................... 12
 
7. Ecommerce Solution:
............................................................ 14
 
8. Customer Loyalty Programs
..................................................... 15
 
9. Internet Marketing Services
..................................................... 16
 
10. Reasoning Portfolio of Clients
................................................. 19
 
11. Value Proposition to its clients
................................................ 20
 
12. Human Resource Management
................................................ 22
 
13. Performance parameters for Customer Satisfaction
.......................... 25
 
14. Key Issues in Service Delivery: Service Gap Analysis
.......................... 26
 
15. Reasons for Service Delivery Gap
............................................ 27
 
16. Application of service Marketing Strategies & Concepts
..................... 28
 
17. Conclusions
..................................................................... 30
 
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Mohendra Reddy

can u send me this material to my id ,my id is mohendrareddy@gmail.com

reply5 days ago
Oguche Aromeh

i love the material so much. thanks

reply03 / 16 / 2012
vikassrivastav123

hi mam how r u . this is vikas wants to guidance

reply08 / 01 / 2010
Kundan Yadav

thank to post you valuable study on scribd..keep it up..and bet of luck for a great career..

reply04 / 11 / 2010
Kundan Yadav

I took you project for a reference now..

reply04 / 11 / 2010
hemalathah

hi send me the report so that ir will be useful to continue my project raniece07@yahoo.com- my id

reply04 / 03 / 2010
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