Viral Marketing: A Large-scale Field Experiment
ByOlivier Toubia*Andrew T. Stephen**AndAliza FreudAugust 28, 2009Draft – Please do not cite without permission
This paper has benefited from the comments of the participants in the BRITE conference on onlinecommunities at Columbia Business School. We wish to thank Oded Netzer and Avi Goldfarb for theiruseful suggestions.
* David W. Zalaznick Associate Professor of Business at Columbia University, Uris 522 ,Columbia Business School 3022 Broadway, New York, United States of America Phone: +1(212) 854 8243 ; Email:firstname.lastname@example.org ** Assistant Professor of Marketing at INSEAD, Boulevard de Constance, 77305 Fontainebleau,France Ph: (33) 01 60 72 26 42
Email:email@example.com *** Founder and CEO, SheSpeaks Inc.Email:firstname.lastname@example.org A working paper in the INSEAD Working Paper Series is intended as a means whereby a facultyresearcher's thoughts and findings may be communicated to interested readers. The paper should beconsidered preliminary in nature and may require revision.Printed at INSEAD, Fontainebleau, France. Kindly do not reproduce or circulate without permission.