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TURN THE PAGE FORTHE FIRST CHAPTER IN ALOVE STORY BETWEENBRANDS AND MUSIC...
 
MUSIC HAS BEENRANKED AS THEMEDIA MOST PEOPLE WOULD LEAST LIKETO LIVE WITHOUT
www.soundslikebranding.com2
 
FOREWORD
In my work for Heartbeats International, I often travel to Tokyo. Thisis a city that in many ways characterises the chaotic marketplacethat today’s brands and marketers are facing. It is alarming, fastand dynamic. All of your senses are literally bombarded withmessages. This has led to a situation where people seem tohave learnt how to deliberately screen out advertising messages,basically not paying attention to the bright colours anymore.Consumers’ relationship with music is quite different. Music hasbeen ranked as the media that most people would least like tolive without (before TV and Internet). The last few years have seenmusic initiatives from global brands working as ambassadors ofmusic, in order to attract attention and build a more emotionalconnection to their customers.With the
Sounds Like Branding™ 
survey, we wanted to researchwhether this seemingly increased interest in music branding isjust a trend that will quickly fade out, or if it is here to stay. Wealso wanted to determine whether there is a shift in how brandsrelate to music as an important branding and marketing tool.We decided to hear what the decision makers at global brandsaround the world have to say on the future of branding.The
Sounds Like Branding™ 
survey gives the first chapter in whatseems to be a love story between brands and music. It tells us thatbrands love music and that it will become increasingly importantin the future of branding - that there is an opportunity for brandsusing music in the right way to reach through the market clutterand touch people’s hearts.
 Jakob Lusensky CEO Heartbeats Internationaljakob@heartbeats.fm
www.soundslikebranding.com3
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Maximo Ginez III

This is very nice... Thanks for sharing...

reply08 / 01 / 2009
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