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Tor Idp2 (Final)

Tor Idp2 (Final)

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Published by The
Fundraising Office for WWF Philippines
Fundraising Office for WWF Philippines

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Categories:Types, Resumes & CVs
Published by: The on Jan 27, 2009
Copyright:Attribution Non-commercial

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05/24/2012

 
TERMS OF REFERENCE
Job Title:Fundraising OfficerProgram: Individual Donors ProgramReports to:Individual Donors Program ManagerOffice:Head Office
Working Relationships
 
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Inside WWF:
 
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Marketing and Corporate Relations Team
 
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Communications Team
 
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National Program Director, Field Projects Director, Proposals and HR Director
 
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Other WWF staff as appropriate
 
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Outside WWF:
 
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WWF Members/individual donors
 
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General Public, target market
 
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Third party service providers
 
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Strategic Partners (corporate or non-profit)
 
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 Agents
Specific Duties and Responsibilities
 
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Responsible for all online channels and programs that focus on individual donors forWWF
 
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Works with IDP manager and agencies/consultants to develop online fundraising andcommunications strategy.
 
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Responsible for collecting and analyzing online market information via appropriatedata gathering methodologies.
 
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Designs low-cost high-impact member acquisition channels (web, social networks etc.)to expand membership base, tests and delivers defined target number of newmembers per month.
 
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Works with service providers and ensures the development of new channels andcontingency channels to meet acquisition objectives
 
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Coordinate with communications department communications and brand-buildingstrategies that will support acquisition efforts.
 
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Coordinates with the IDP Manager and Marketing Head to determine new memberobjectives, financial requirements and identifies risks and means to mitigaterisks.
 
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Establishes and implements tracking procedures for each channel and generatesweekly reports on channel productivity – to analyze productivity, weaknesses,learnings and reports to management regularly.
 
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Formulates and implements procedures for channel roll-out and maintenance incoordination with appropriate departments and divisions to achieve results.
 
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Ensures compliance with WWF policies, values, ethical and legal frameworks.
Facilitating Change:
 
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Participates actively in WWF’s undertakings on changing organization’s climate tofoster innovation and professionalism
 
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 Assists in the processes to ensure organizational changes are implemented effectively.
 
 Achieving Results:
 
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 Accountable for meeting new membership objectives, online channel response rates,cost per new member, revenue objectives from new members, attrition.
 
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Manages acquisitions budgets, identifies financial risks and opportunities inmaintaining budget.
Managing People & Relations:
 
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Ensure good working relationship with service providers
 
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Provides good customer service to the members and prospective members.
 
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 Attend regular staff meetings and participates in regular planning and assessmentmeetings with staff vis-à-vis set plans.Managing Resources:Manages efficiently the resources of WWF. This includes ensuring resources are used ina sustainable way and identifying ways for reducing the overall consumption of finiteresourcesTakes responsibility in the safekeeping, proper use and upkeep of WWF equipment inthe office and in the field (i.e. computers, vehicles, etc.)Handles cash advances and liquidates the same within required period per Project andWWF Policy.Managing Information and Knowledge:Manages the database on members to ensure these information are used, stored,accessed and analyzed for decision making and to make sure of its confidentiality whennecessaryUpholds the intellectual property rights of WWF Foundation over data and informationon its MembersOthersEnsures professionalism in conducting business within and outside WWF.Participates in official activities of WWF (e.g. Organizational Development, Assessment,Strategic Planning, Rest and Recreation and the like) when participation is so requiredSupports WWF’s efforts to build its membership in support of the institution’ssustainability.Upholds the high quality standard of WWF’s work and actively advocates the institution’s Vision, Mission and Strategies.Internalizes the values of WWF and practices the work ethics of the institution.Performs other jobs in relation to Membership Development.Identifies own values, capabilities and capacity and how best you can contribute to theorganizationEvaluates own knowledge, skills and competence in the light of job requirements and

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