Professor Jorma Antero Larimo
Advertising/communication strategies – cultural values and advertising performancerelationship – Focus on Estonia or Comparison between Baltic States or e.g. Estonia vs.Russia and/or Finland or multicountry analysis15.
Cultural values in advertising/communication - Focus on Estonia or Comparison betweenBaltic States or e.g. Estonia vs. Russia and/or Finland or multicountry analysis16.
Foreign acquisition or alliance strategies and performance analysis17.
Internationalization – performance relationship/Determinants of an OptimalInternationalization Strategy18.
Export marketing strategies – performance relationship in SMEs/ Between traditionalexporters vs. INVs/BGs and/or family vs. Non-family firms: Focus either in Estonia orComparison between Baltic States or e.g. Estonia vs. Russia and/or Finland ormulticountry analysis
Lecturer Kertu Lääts
Influence of information technology developments on management accounting informationassurance and usage20.
Links between management accounting innovations and performance management
Senior Research Fellow Jaan Masso
The impact of foreign direct investments on the home and host country of investment22.
Innovation, science and technology indicators23.
The impact of innovations of firm performance24.
Labour mobility across firms and occupations
Professor Tõnis Mets
Success factors of technology and knowledge-based SMEs of small open economy origin(R&D, IP, strategy, business models, collaboration with universities, different aspects)26.
Entrepreneurship education and entrepreneurial processes (different aspects)27.
Customer-driven experimentation-based innovation (and product development) for globalmarkets