Sunday, November 25, 2012

Sunday, November 25, 2012
this circular mark aims to project rosedale as a place of unity and vibrant culture; established but still youthful, and a bit unexpected.
rosedale info guide
> informs > facilitates > communicates > supports > represents > unifies
weve decided to create an info guide for rosedale to better inform the current community, as well as newcomers and visitors, what rosedale has to offer. this booklet will facilitate communication for the community, and be used as a way people can more easily locate information.
contents
> what is rosedale? > brandmark explained > info on rda > table of contents > map of boundaries/communities > map with resources > churches > parks > schools > grocery stores > bus routes > etc.
> yearly events > neighborhood group support > healthy kids > youth programming > farmers market/community gardens > minor home repair - ku med > directory for specific inquiries
while our current mock-up just shows a select few of these items, weve considered what content the full booklet would have based on what weve found to be currently blurred information. this content would include brief information about what rosedale is, our new brandmark explained, info about the rda, maps with the boundaries and resources, as well as key information highlighted on the rosedale website. we also have provided a quick directory for common questions/concerns that the rda gets called about.
solving language barriers
because rosedale is so diverse and communication is a large barrier in the community, weve decided to resolve this in our handbook by using many icons and images to communicate the information. this makes the handbook an easy read for all languages. weve also highlighted important information, such as phone numbers and websites, in the book through color or bold type.
easy navigation
another way weve made this handbook a quick, easy information tool is by color coding each section so that the desired information can easily be found through a color coded index. heres some examples of how this works.
distribution methods
> rda > rda events > local stores > churches > community centers > community banks > easily accessible by bus/bike/foot > college students > mail
places that these handbooks could be distributed include...
cover material
> eco-friendly > natural, earthy feel > stands out, easy to recognize > colors pop > modern, hip
weve decided to make the cover out of this craft brown paper because we feel it connects well with rosedales green neighborhood, with many community gardens and farmers markets.
69
169
river s ansa k
Sauer Castle
i-35 southwest blvd
Step Up
Shawnee Rd.
Rosedale Arch
McFarland Heights
Rose Alert
state line rd
KU Med
Hilltop
Rosedale Park
Hanover Heights Frank Rushton Spring Valley
i-35 69
Friendship Heights
county line rd
169
because we found that many people were not aware of rosedales boundaries, or where all rosedale covered, weve decided to include a map showing this, as well as showing each of rosedales sub-communities and where they cover.
CORNER STORES
PARKS
s river ansa
X-Tension Mart
r as rive kans
state line rd
state line rd
lv d
tb
es
ut hw es
hw
tb
lv
or
Ln
gh
or
Le Estrella Fashions Phillips 66
Ln
Volker
El Sol Minimart
Whitmore Park Rosedale Park
So ut h
69
rin
gh
69
Sp
rin
w es t
Sp
So ut hw es t
Bl vd
so
Stop N Shop
Bl vd
so
Mt Marty Park
ut
Fisher Park
Volker
si Mis d on R
i-35
Oklahoma Joes
W 43rd
i-35
W 43rd
Mission Rd
Rainbow Blvd
Rainbow Blvd
county line rd
Fill N Shop
county line rd
weve also included resource maps so people can easily locate places such as parks, stores, schools, churches etc. these pages also provide phone numbers and addresses, along with these location specic maps to help facilitate the process of navigating around rosedale.
environmental graphics
target area
environmental graphics will be implemented on rainbow boulevard in the vicinity of KU med, where lots of new construction is occurring and many people from all over the city come to work; signicant outward-facing area
current view of the area
street banners using the rosedale branding in vibrant orange color, establishing rainbow blvd as a main artery of rosedale
street banners using the rosedale branding in vibrant orange color, establishing rainbow blvd as a main artery of rosedale (featuring the more slogan)
rainbow boulevard has its own sub-branding under the rosedale mark, similar to main street or 39th street west
rainbow BLVD rainbow BLVD
rainbow BLVD
another concept takes the rainbow mark and uses it as a graphic pattern rather than an object, creating a range of different options for street banners
street banner concept using only the rainbow mark
splashes of the vibrant orange color and the rosedale brandmark could be implemented on sidewalks, stairways, and landscaping elements
brandmark shown on a landscaping element
rainbow blvd would also receive new street signs to make the experience more cohesive
manhole covers!
taking the mundane and making it exciting; little surprises hidden in the environment, much like how rosedale itself is surprising once discovered
RDA branded materials
branding for the rosedale development association featuring the rosedale mark
RDA branded materials
stationery elements and stickers for distribution
The logo build can be used to unify any potential video work into the Rosedale identity. It can be tagged on to the front or end of any promotional or event based video.
This transition can be placed at the start of a video segment and can lead into another segment with a simple fade out of the nal full color frame.
This transition may be useful for a more playful kids event video.
The lower third graphic can be have text added to the bottom corner when the dot scrolls back over to the left. This can be useful for presentations or videos in which names or descriptive words need to be displayed before entering into a new scene.
This transition can also be used to go from one scene to another, and can be introduced and exited with a simple fade in and out.
This video is a emotional, lyrical, and gestural exploration of what makes the Rosedale community what it is, from the land itself, through the structures that inhabit it, to the people who live and work and play there. It acts as a promotional experience that can make Rosedale residents proud while introducing outsiders to the heart of the area. This video culminates in the introduction of the new logo, in a build that sets the stage for the tagline.

Sunday, November 25, 2012

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Sunday, November 25, 2012

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Sunday, November 25, 2012