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Gatorade Case Stra. Markting Gs

Gatorade Case Stra. Markting Gs

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Published by gshyam817
Gatorade beverage company case study write-up
Gatorade beverage company case study write-up

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Published by: gshyam817 on Jan 27, 2009
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01/08/2013

 
Strategic Marketing 23
rd
January2009
Gatorade
Strategic Marketing
Suggested by-
Prof. Mr. Mayank Saxena
Submitted by-
Aarti Thakur, Ghanshyam, Pawan Gehlot& Rakesh SharmaPGPSM 4
th
TermCH Institute of Management Studies21
st
January 2009
Aarti Thakur, Ghanshyam, Pawan Gehlot, Rakesh SharmaPGPSM 4
th
Term
CH
 IMS 
 
Strategic Marketing 23
rd
January2009Aarti Thakur, Ghanshyam, Pawan Gehlot, Rakesh SharmaPGPSM 4
th
Term
CH
 IMS 
 
Strategic Marketing 23
rd
January2009
Introduction:-
This case is all about how Gatorade enter in new market and for entering in new market what all strategies they adopted. And fo promotion of their products they use techniques like advertising, promotion, sales force, production distribution in different way.Gatorade is a brand of flavored non-carbonated sports drinksmanufactured by the Quaker Oats Company, now a division of PepsiCoIntended for consumption during physically active occasions, Gatorade beverages is formulated to rehydrate and replenish fluid, carbohydratesand electrolytes.Gatorade revealed the Gatorade line Energy Bar in 1999. Thisenergy bar was Gatorade's first foray into solid foods, and wasintroduced to compete with PowerBar and Clif Bar. Gatorade EnergyBars contain a large proportion of protein in addition to itscarbohydrates. The bar is mainly made up of puffed grains and cornsyrup, common components of energy barsGatorade was developed at the University of Florida in 1965 bythe team of scientist led by Dr. Robert Cade and their goal was todevelop the ultimate rehydration beverage by producing a drink with agood taste that would encourage artless to use it.
Key Person:
Yves Lafortune- New Business development manager 
Dr. Robert Cade- Leader of scientists who developed Gatorade
Stokely- Director of Marketing and Sales
Key Points:
Aarti Thakur, Ghanshyam, Pawan Gehlot, Rakesh SharmaPGPSM 4
th
Term
CH
 IMS 

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