Strategic Marketing 23
This case is all about how Gatorade enter in new market and for entering in new market what all strategies they adopted. And for promotion of their products they use techniques like advertising, promotion, sales force, production distribution in different way.Gatorade is a brand of flavored non-carbonated sports drinksmanufactured by the Quaker Oats Company, now a division of PepsiCoIntended for consumption during physically active occasions, Gatorade beverages is formulated to rehydrate and replenish fluid, carbohydratesand electrolytes.Gatorade revealed the Gatorade line Energy Bar in 1999. Thisenergy bar was Gatorade's first foray into solid foods, and wasintroduced to compete with PowerBar and Clif Bar. Gatorade EnergyBars contain a large proportion of protein in addition to itscarbohydrates. The bar is mainly made up of puffed grains and cornsyrup, common components of energy barsGatorade was developed at the University of Florida in 1965 bythe team of scientist led by Dr. Robert Cade and their goal was todevelop the ultimate rehydration beverage by producing a drink with agood taste that would encourage artless to use it.
Yves Lafortune- New Business development manager
Dr. Robert Cade- Leader of scientists who developed Gatorade
Stokely- Director of Marketing and Sales
Aarti Thakur, Ghanshyam, Pawan Gehlot, Rakesh SharmaPGPSM 4