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Ice Cream Parlor

Ice Cream Parlor

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Published by Yeasir Hasan Malik

This is an business plan on an ice cream parlor, based on in the capital city of Bangladesh. The report contains organizational structure, marketing plan. financial analysis etc.

This is an business plan on an ice cream parlor, based on in the capital city of Bangladesh. The report contains organizational structure, marketing plan. financial analysis etc.

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Published by: Yeasir Hasan Malik on Nov 27, 2012
Copyright:Public Domain

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09/03/2014

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 A Business Plan onIce Cream ParlorCream Dream
 
In Bangladesh Context 
Yeasir Hasan Malik
 
 
2
Table of Contents
1. EXECUTIVE SUMMARY .......................................................................................................................... 52. INTRODUCTION OF THE REPORT .............................................................................................................. 82.1 Origin of the report ............................................................................................................................. 82.2 Objective of the plan ........................................................................................................................... 82.3 Scope ................................................................................................................................................... 92.4 Methodology ....................................................................................................................................... 92.5 Limitation ............................................................................................................................................ 9COMPANY IN BRIEF ..................................................................................................................................... 113.1 Background ....................................................................................................................................... 113.2 Introduction to the service ............................................................................................................... 123.3 Vision ................................................................................................................................................. 143.4 Mission Statement ............................................................................................................................ 143.5 Business objective ............................................................................................................................. 154. THE VENTURE .......................................................................................................................................... 164.1 Name and address of the project ..................................................................................................... 164.2 Location of business .......................................................................................................................... 164.3 Legal status ....................................................................................................................................... 174.4 The size of business ........................................................................................................................... 174.5 Statement of financing need............................................................................................................. 184.6 Scope of Operations .......................................................................................................................... 185. AN INDUSTRY OVERVIEW ........................................................................................................................ 195.1 Characteristics of ice-cream retail industry ...................................................................................... 195.2 Why some ice-cream business does well.......................................................................................... 195.3 Keys to success .................................................................................................................................. 20
 
35.4 SWOT Analysis of Business................................................................................................................ 215.5 Environment scanning ...................................................................................................................... 225.5.1 The Legal and Political Environment .......................................................................................... 225.5.2 Technological Environments ...................................................................................................... 235.5.3 The Social and Demographic Environment ................................................................................ 245.5.4 Economic Environments ............................................................................................................ 265.5.5 Natural Environments ................................................................................................................ 275.5.6 Threats of existing competitors ................................................................................................. 29Other forces of competition ................................................................................................................... 32Competitive strategy ............................................................................................................................... 326. ORGANIZATION STRUCTURE ................................................................................................................... 336.1 The organization structure ................................................................................................................ 337. OPERATIONAL PLAN ................................................................................................................................ 347.1 Distribution and Storage ................................................................................................................... 347.2 Resource requirement ...................................................................................................................... 347.3 Logistics ............................................................................................................................................. 367.4 Utilities .............................................................................................................................................. 377.5 Production ......................................................................................................................................... 377.6 The menu .......................................................................................................................................... 377.7 Suppliers ............................................................................................................................................ 387.8 Facilities............................................................................................................................................. 387.9 Hours of Operation ........................................................................................................................... 397.10 Employee Training .......................................................................................................................... 397.11 Bill-collection process ..................................................................................................................... 397.12 Controls ........................................................................................................................................... 39

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