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Research Study

Research Study

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Published by Kumar Gaurav

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Published by: Kumar Gaurav on Nov 27, 2012
Copyright:Attribution Non-commercial


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IILM Graduate School of Management
Research Study
Key Topic
Research Cycle
Research Design andCustomized DataCollectionData Extraction,Cleaning,Analysis & ModelingDashboardDevelopment &ReportingConclusions &Recommendations
Survey instruments aredesigned keeping theobjectives in mind usingdifferent researchtechniques
Data is collected primaryand secondary research
A large volume of operational (e.g.,transactional) and surveydata is collected in variousforms such as MS Excel, MSAccess, SPSS, etc.
Data mining using SQL queryand online analyticalprocessing (OLAP) is carriedout, if required
The collected data is re-structured, re-labeled andimputed for missing values,if required
New variables are created
Statistical techniques likelinear and logisticregression, factor analysis,multivariate techniques,ANOVA, etc. are applied
Reports and dashboards aredesigned and developed,
given the relevant context,
to showcase key trends anduseful insights
Customized banners arecreated using different cutvariables to identifysignificant differences insegments
Significant predictors arereported after evaluating
their relative contribution to
explain the unknownvariable
Final recommendations aremade after following athorough cross validationprocess where themodels/analyses are testedon random validationsamples to check forrobustness

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