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How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

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Published by Wiley
This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.
This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.

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Publish date: Oct 25, 2002
Added to Scribd: Nov 27, 2012
Copyright:Traditional Copyright: All rights reservedISBN:9780470856437
List Price: $29.95 Buy Now

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10/28/2014

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9780470856437

$29.95

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